Heya (Ive song)

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"Heya"
Single by Ive
from the EP Ive Switch
LanguageKorean
ReleasedApril 29, 2024 (2024-04-29)
GenreHip hop
Length3:10
Label
Composer(s)
Lyricist(s)
Ive singles chronology
"All Night"
(2024) 		"Heya"
(2024) 		"Accendio"
(2024)
Music video
"Heya" on YouTube

"Heya" (Korean: 해야; RR: Haeya) is a song recorded by South Korean girl group Ive for their second Korean-language extended play Ive Switch. It was released as the EP's lead single on April 29, 2024, by Starship Entertainment.

Background and release[edit]

On April 3, 2024, Starship Entertainment announced that Ive would be releasing their second extended play titled Ive Switch on April 29.[1] On April 20, the track listing was released with "Heya" and "Accendio" announced as the lead singles.[2] A day later, a motion teaser video was released,[3] followed by the music video teaser on April 24.[4] On April 28, the highlight medley teaser video was released.[5] The song was released alongside its music video and the extended play on April 29.[6]

Composition[edit]

"Heya" was written by Lee Seu-ran, Exy, and Sohlhee, composed and arranged by Ryan S. Jhun, Dem Jointz, and Ido Nadjar, with Kloe Latimer, Jack Brady, and Jordan Roman participating in the composition, and The Wavys participating in the arrangement.[7] Described as a hip hop song with lyrics about "folk tale".[8] "Heya" was composed in the key of F minor, with a tempo of 92 beats per minute.[9]

Commercial performance[edit]

In South Korea, "Heya" debuted at number 11 on the Billboard South Korea Songs in the chart issue dated May 11, 2024.[10] In Singapore, the song debuted at number 17 on the RIAS Top Regional Chart in the chart issue dated April 26 – May 2, 2024.[11] In Taiwan, the song debuted at number eight on the Billboard Taiwan Songs in the chart issue dated May 11, 2024.[12] In New Zealand, the song debuted at number 30 on the RMNZ Hot Singles on the chart dated May 6, 2024.[13] Globally, the song debuted at number 173 on the Billboard Global 200 in the chart issue dated May 11, 2024.[14]

Promotion[edit]

Following the release of Ive Switch, on April 29, 2024, Ive held a live event on YouTube aimed at introducing the extended play and its tracks, including "Heya", and connecting with their fanbase.[15] They subsequently performed on three music programs in the first week of promotion: KBS's Music Bank on May 3,[16] MBC's Show! Music Core on May 4,[17] and SBS's Inkigayo on May 5.[18]

Charts[edit]

Chart performance for "Heya"
Chart (2024) Peak
position
Global 200 (Billboard)[14] 173
New Zealand Hot Singles (RMNZ)[13] 30
Singapore Regional (RIAS)[11] 17
Taiwan (Billboard)[12] 8

Release history[edit]

Release history for "Heya"
Region Date Format Label
Various April 29, 2024

References[edit]

  1. ^ Yoon, Ki-baek (April 4, 2024). 아이브, 4월 29일 컴백... 미니 2집 '아이브 스위치' [Ive, comeback on April 29th... 2nd mini album 'Ive Switch'] (in Korean). E Daily. Archived from the original on May 7, 2024. Retrieved May 7, 2024 – via Naver.
  2. ^ Shin, Yu-rim (April 21, 2024). 아이브, 신보 트랙리스트 공개...장원영 4번째 단독 작사 [Ive reveals new album tracklist...Jang Won-young's 4th solo lyric writing] (in Korean). Star1. Archived from the original on May 7, 2024. Retrieved May 7, 2024 – via Naver.
  3. ^ Kang, Ka-hee (April 22, 2024). 아이브, 타이틀곡 '해야' 모션 영상 깜짝 공개..동양적 판타지 극대화 [Ive surprisingly releases motion video for title song 'Heya'..Maximizing oriental fantasy] (in Korean). Herald Pop. Archived from the original on May 7, 2024. Retrieved May 7, 2024 – via Naver.
  4. ^ Lee, Kyung-ho (April 25, 2024). 아이브, 신보 '해야' 뮤비 티저 오픈...몽환적→화려한 비주얼 [Ive release music video teaser for 'Heya' for new album ...Dreamy → Gorgeous visuals] (in Korean). MT Star News. Archived from the original on May 7, 2024. Retrieved May 7, 2024 – via Naver.
  5. ^ Kim, Soo-jin (April 29, 2024). 아이브, 오늘 신보 '해야' 발매..장원영 단독작사 '블루 하트' 눈길 [Ive releases new album 'Heya' today...'Blue Heart' written exclusively by Jang Won-young attracts attention] (in Korean). MT Star News. Archived from the original on May 7, 2024. Retrieved May 7, 2024 – via Naver.
  6. ^ Heo, Ji-young (April 29, 2024). 아이브, 오늘(29일) 컴백...'MZ 워너비 아이콘' 인기 잇는다 [Ive, comeback today (29th)...'MZ Wannabe icon' continues to gain popularity] (in Korean). Seoul Economic Daily. Archived from the original on May 7, 2024. Retrieved May 7, 2024 – via Naver.
  7. ^ Ive (2024). Ive Switch (photobook). South Korea: Starship Entertainment; Kakao Entertainment; Columbia Records. Credits.
  8. ^ Bae, Hyo-joo (April 30, 2024). 아이브 정상 영업 중..'해야' 아이튠즈 18개국·뮤비 트렌딩 1위 [Ive's operating as normal..'Heya' ranks first in iTunes music video trending in 18 countries] (in Korean). Newsen. Archived from the original on May 7, 2024. Retrieved May 7, 2024 – via Naver.
  9. ^ "Key & BPM for Heya by Ive". Tunebat. Archived from the original on May 7, 2024. Retrieved May 7, 2024.
  10. ^ "Billboard South Korea Songs – Week of May 11, 2024". Billboard. May 5–11, 2024. Archived from the original on May 7, 2024. Retrieved May 7, 2024.
  11. ^ a b "RIAS Top Charts – Week 18 (April 26 – May 2, 2024)". Recording Industry Association Singapore. April 26 – May 2, 2024. Archived from the original on May 7, 2024. Retrieved May 7, 2024.
  12. ^ a b "Billboard Taiwan Songs – Week of May 11, 2024". Billboard. May 5–11, 2024. Archived from the original on May 7, 2024. Retrieved May 7, 2024.
  13. ^ a b "Hot 40 Singles". Recorded Music NZ. May 6, 2024. Archived from the original on May 3, 2024. Retrieved May 7, 2024.
  14. ^ a b "Billboard Global 200 – Week of May 11, 2024". Billboard. May 5–11, 2024. Archived from the original on May 7, 2024. Retrieved May 7, 2024.
  15. ^ Jeong, Ha-eun (April 29, 2024). 아이브, 오늘(29일) 컴백 스위치 온! '해야'·'아센디오'로 차트올킬 시동 [Ive, comeback switch on today (29th)! Chart-killing start with 'Heya' and 'Ascendio'] (in Korean). Sports Seoul. Archived from the original on May 7, 2024. Retrieved May 7, 2024 – via Naver.
  16. ^ Lee, Nam-hee (May 3, 2024). [뮤직뱅크] 아이브 화려한 컴백 '해야' HEYA...눈과 귀 모두 사로잡는 퍼포먼스 [[Music Bank] Ive's brilliant comeback 'Heya'...A performance that captivates both eyes and ears] (in Korean). KBS Entertainment News. Archived from the original on May 7, 2024. Retrieved May 7, 2024 – via Naver.
  17. ^ Yeon, Hwi-seon (May 4, 2024). 이찬원 '음중'도 1위, 무대 '마에스트로' 세븐틴·K팝의 '해야' 아이브 컴백 [종합] [Lee Chan-won's 'Music Bank' also ranks first, stage 'maestro' Seventeen and K-pop's 'must have' Ive's comeback [Comprehensive]] (in Korean). Osen. Archived from the original on May 7, 2024. Retrieved May 7, 2024 – via Naver.
  18. ^ Kim, Na-yeon (May 5, 2024). '슈퍼 신인' 아일릿, '인기가요' 1위→세븐틴·아이브 컴백 러시 [종합] ['Super rookie' Illit, 1st place on 'Inkigayo' → Seventeen and Ive comeback rush [Comprehensive]] (in Korean). MT Star News. Archived from the original on May 5, 2024. Retrieved May 7, 2024 – via Naver.
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