Yeezy (brand)

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Yeezy
TypeClothing, Shoes, Music, News
InventorYe
InceptionFebruary 2015 (2015-02)
ManufacturerLos Angeles Apparel
AvailableYes
Websitewww.yeezy.com

Yeezy (often stylized as YZY) is a company owned by American rapper, designer, and entrepreneur Kanye West. The brand was established on August 6, 2013.[1] Incorporating fashion amd music entities, the brand began producing clothes in 2015 during and for the Yeezy Season 2 runway show.[2] It was established independently after the Adidas Yeezy termination in October 2022.[3]

History[edit]

Yeezy Season[edit]

Yeezy Season (stylized as YZY SZN) is a runway fashion line created by West. Yeezy Season 1 was a collaboration with Adidas. However, all garments were produced independently, mostly of which by Los Angeles Apparel, with only shoes being produced by Adidas.[2]

Yeezy Season 2 debuted at New York Fashion Week on September 15, 2015.[4] Influenced by Japanese workwear, the collection was praised for strong silhouettes and diverse casting.[5]

Yeezy Season 3 debuted in Madison Square Garden on February 12 2016. The collection debuted with Ye's The Life of Pablo album and was host to many viral moments, including Lil Yachty being one of the models.[6]

Yeezy Season 4 debuted at Franklin D. Roosevelt Four Freedoms Park in New York City, and was predominantly a Womenswear collection with appearances from Sofia Richie, Teyana Taylor and Chanel Iman.[7]

Yeezy Season 8 debuted in 2020 at Paris Fashion Week. The show featured raw, texturized garments with a neutral color pallete, and materials such as wool from West's Wyoming ranch were used.[8]

Yeezy Season 9 debuted at Paris Fashion Week on October 3, 2022. The collection featured oversized ponchos, 3D printed boots and a controversial shirt featuring Pope John Paul II on the front and a White Lives Matter print on the back.[9]

YZY SZN X/YZY FREE debuted on May 1st 2023, Held in a warehouse in Los Angeles. The show was host to many male and female models with heads shaved, all wearing a unisex skintight white T-shirt and holding a candle. the t-shirts were later given out to the public.[10] Although the show was not typical of other Yeezy Season shows, a variety of clothing samples from the time period have surfaced online via collectors.

Yews[edit]

Yews (stylized as YEWS or yews.news) is a news website created by Yeezy. It launched on December 13 2023.[11]

Yeezy.com[edit]

Following Ye's antisemitic remarks in 2022, his Gap and Adidas collaborations were terminated.[12] During this time Ye went on multiple podcasts doing interviews, blaming Gap and Adidas for not reaching the affordable price points he wanted.[13] On December 13, 2023, he named Gosha Rubchinskiy as Head of Design at Yeezy via X, formerly known as Twitter.[14] On December 15, 2023, the YZY PODS, a sock-shoe hybrid produced in Italy, and a small selection of other items were available on the site for varying prices, with the YZY PODS retailing for USD$200.[15][better source needed] Then, on February 14, 2024, the price of all items was dropped to USD$20.[16] Anyone who bought the pods for USD$200 was refunded USD$180.[17] Later that day, Ye posted on Instagram a text message from Milo Yiannopoulos, Yeezy Chief of Staff, showing he sold 260,000 pairs of Pods.[18]

Following this, on February 22, 2024, West released several items from his terminated Yeezy Gap collaboration on the Yeezy.com website in Europe only, seemingly without permission from Gap. The items were sold for USD$20, lower than typical Yeezy Gap prices.[19] On the same day, he premiered a Super Bowl advertisement for the website, which was a low budget phone recording of West speaking in his car.[20]

Clothing[edit]

The majority of the clothing on the site is designed by either Mowalola[21] or Gosha Rubchinskiy.[22] Notably, everything is sold for USD$20. The items are produced by Los Angeles Apparel, a company owned by longtime friend of Ye Dov Charney.[23] Items include T-shirt's, Hoodies, Joggers and the YZY POD sock shoes.

Music[edit]

Some music is available via the website, including digital copies and Vinyl of Ye and Ty Dolla $ign's Vultures 1 album,[24] as well as Ye's remix of the song Like That after he premiered the song on The Download.[25]

YZY PORN[edit]

On April 24 2024, Ye announced, via Twitter, Youtube and Instagram, YZY PORN, a pornography venture, with a video depicting a blank white screen with the text "YZY PORN IS CUMMING".[26]

References[edit]

  1. ^ "YEEZY – Trademark Details". Justia Trademarks. August 6, 2013.
  2. ^ a b Standen, Dirk (September 24, 2015). "Exclusive: Kanye West Talks Yeezy Season 2, Presidential Run, and Sweatshirts". Vanityfair. Retrieved March 30, 2024.
  3. ^ Goldens, Jessica (October 25, 2022). "Adidas terminates Ye partnership, Gap removes Yeezy items over rapper's antisemitic remarks". The Daily Beast. Retrieved March 27, 2024.
  4. ^ Corsillo, Liza (September 17, 2015). "See Kanye West's Entire Yeezy Season 2 Collection Here". GQ. Retrieved March 30, 2024.
  5. ^ Iredale, Jessica (September 16, 2015). "Yeezy Season 2". Women's Wear Daily. Retrieved March 30, 2024.
  6. ^ Lemola, Hasse (February 12, 2016). "The Complete Set of Looks From Yeezy Season 3". Hypebeast. Retrieved March 30, 2024.
  7. ^ Estiler, Keith (September 8, 2016). "The Complete Set of Looks from Kanye West's YEEZY Season 4 Collection". Hypebeast. Retrieved March 30, 2024.
  8. ^ Leitch, Luke. "Yeezy FALL 2020 READY-TO-WEAR". Vogue.
  9. ^ Santiago, Elliot (October 3, 2022). "A Closer Look at Ye's YEEZY Season 9 Ready-to-Wear Collection". Hypebeast. Retrieved March 30, 2024.
  10. ^ "Inside Kanye's Secret YEEZY SEASON 10 Show". Highsnobiety.
  11. ^ Caraan, Sophie (December 13, 2023). "Kanye West Launches 'YEWS' News Platform". Hypebeast.{{cite web}}: CS1 maint: url-status (link)
  12. ^ Goldens, Jessica (October 25, 2022). "Adidas terminates Ye partnership, Gap removes Yeezy items over rapper's antisemitic remarks". The Daily Beast. Retrieved March 27, 2024.
  13. ^ Cowen, Trace (February 12, 2024). "Kanye West Is Selling Everything on His Yeezy Site for $20 'As Promised' (UPDATE)". Complex. Retrieved March 27, 2024.
  14. ^ Destefano, Mike (December 15, 2023). "A Timeline of Controversial Designer Gosha Rubchinskiy, the New Yeezy Head of Design". Complex. Retrieved March 27, 2024.
  15. ^ Unknown (December 15, 2023). "Something happening with Yeezy supply?! There's now 2 yzy pod sections and 2 Box T sections and Box T was moved above the sweatpants". reddit.com. Retrieved March 30, 2023.
  16. ^ Unknown (March 27, 2024). "Everything You Need To Know About The Yeezy Pods". Sneakernews.
  17. ^ Deng, Victor (February 12, 2024). "Kanye West Lowers Yeezy Pods Price to $20". Complex. Retrieved March 29, 2024.
  18. ^ Cowen, Trace (February 12, 2024). "Kanye West Is Selling Everything on His Yeezy Site for $20 'As Promised' (UPDATE)". Complex. Retrieved March 27, 2024.
  19. ^ Nevares, Gabriel Bras (February 22, 2024). "Kanye West Restocks YZY GAP Collab Items For $20 Each". HotNewHipHop. Retrieved March 28, 2024.
  20. ^ Moore, Sam (February 12, 2024). "Kanye West Stars In Low-Cost Yeezy Super Bowl Commercial After Blowing Budget On Ad Slot". HipHopDX. Retrieved March 28, 2024.
  21. ^ Li, Joyce (December 15, 2023). "Ye Releases Mowalola WET Tank Recently Modeled by Bianca Censori". Complex. Retrieved January 31, 2024.
  22. ^ Destefano, Mike (December 15, 2023). "A Timeline of Controversial Designer Gosha Rubchinskiy, the New Yeezy Head of Design". Complex. Retrieved March 27, 2024.
  23. ^ Li, Joyce (January 7, 2023). "Ye Reportedly Taps American Apparel's Dov Charney as YEEZY CEO". Hypebeast. Retrieved January 31, 2024.
  24. ^ https://vultures.yeezy.com/
  25. ^ Phillips, Demi (April 23, 2024). "Kanye West Disses Drake On "Like That Remix": A Break Down Of Lyrics". HotNewHipHop.{{cite web}}: CS1 maint: url-status (link)
  26. ^ Madarang, Charisma (April 24, 2024). "Kanye West Announces 'Yeezy Porn' Amid Reports of Adult Film Company". Rolling Stone.{{cite news}}: CS1 maint: url-status (link)

External links[edit]

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