Interstitial webpage

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On the World Wide Web, interstitials are web pages that are displayed before an expected content page, often to display advertisements or confirm the user's age.

Some people^[who?] take issue with this form of online advertising.^{[citation needed]} Less controversial uses of interstitial pages include introducing another page or site before directing the user to proceed; or alerting the user that the next page requires a login, or has some other requirement which the user should know about before proceeding. Sparingly and prudently used, interstitial pages can avoid confusion and aid usability.^{[citation needed]}

[edit] Meaning of interstitial

Look up interstitial in Wiktionary, the free dictionary.

In this context, interstitial is used in the sense of “in between”. The interstitial web page sits between a referenced page and the page which references it—hence it is in between two pages. This is distinct from a page which simply links directly to another, in that the interstitial page serves only to provide extra information to a user during the act of navigating from one page to the next.. Some users^[who?] can find interstitial pages frustrating and annoying.^{[citation needed]}