Monster Energy
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| Type | Energy drink |
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| Manufacturer | Monster Energy |
| Country of origin | USA |
| Variants | Original (green), Lo-Carb (blue), Khaos (orange), M-80 (yellow), Mixxd (purple), Assault (red), Java, Hitman (shooter), Heavy Metal, B F C, Import, Nitrous |
Monster Energy is an American brand of energy drink owned by Monster Beverage Co.
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[edit] Distribution
Marketed and distributed by Hansen Natural Corporation, a NASDAQ listed company of Corona, California. Though Monster Energy is not widely advertised in the media it receives a large amount of recognition from its sponsorship of various sporting events. Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S.[1] and Grupo Jumex in Mexico.[2] Hansen Natural Corporation has recently announced a distribution deal with PepsiCo Canada.[3] Carbonated Monster Energy drinks are not Kosher[4], although the coffee beverages bear the hechsher of the OU. On November 10, 2008, the distribution of Monster turned over to CCE, Coca Cola United, and other Coke bottlers in many markets. Contracts with existing distributors were bought out in these markets.In late 2009 or early 2010 Monster Energy will expand their market and release their products to other countries including Germany and Australia.[citation needed]
[edit] Flavors
The "original" is packaged in a black and green can, while "Lo-Carb" is packaged with a blue color scheme. "Assault," a combination cola/Monster flavor, is in a red can. "Khaos" which is orange/tropical flavored and contains real fruit juice is packaged in a black can with an orange logo.
Monster is available in several different can styles and sizes. There is the standard 8.3 oz or 16 oz can, Billabong XXL can (24 oz) in honor of the Billabong XXL surf contest, the BFC (32 oz), as well as a resealable Mega Monster (24 oz).
In summer 2007, the flavor "M-80" was introduced. It was packaged with a yellow color scheme. It had a mix of tropical and citrus flavors and also contains real fruit juice.
After the release of the BFC and "M-80", Monster introduced a new line of coffee based drinks called "Java Monster". These all contained real coffee. There were three flavors at the time: "Mean Bean" (vanilla flavored), "Big Black" (regular coffee with creamer flavored), and, "Loca Moca" (mocha flavored).
In early 2008 two new flavors, "Mixxd" and "Heavy Metal", were introduced. "Heavy Metal" only comes in a neon green 32 oz. can, and has a green apple taste only slightly different than that of the original flavor. "Mixxd" is packaged in purple cans and is a mixture of random flavors combined.
During this time, Monster expanded their Java line by adding "Russian", "Irish Blend", "Nut Up", "Lo-Ball", and "Chai Hai" (based on chai tea rather than coffee like the others). This brings the "Java" line to a total of eight variants. "Big Black" was also renamed the less suggestive "Originale".
In late September Monster Energy released an energy shot entitled "Hitman" in a 89ml bottle.In January 2009, Monster Energy Released a Low-Carb version of "Hitman", called "Lo-bo". February 2009 will also see the release of "Sniper", a flavor similar to "Assault."
The Beverage industry suggests Monster Energy will release a Smoothie based product, 2 additional coffee flavors, and 2 regular flavors sometime in 2009. One of the new flavors is rumored to be called "Rage" and another being "Napalm".
In Q2 2009 Monster Energy released the variant "Import" in a new 18.6oz (550ml) can with a unique re-sealable top. It is made in the Netherlands and has a more 'European' taste with fewer calories as compared to original Monster, according to the manufacturer. It is the only beverage sold in the U.S. that comes in this unique can.
In late July 2009 Monster Energy will release a new line of products named "Nitrous". There will be three launch flavors, "Anti Gravity", Killer-B" and "Super Dry". They will all be carbonated with nitrogen, giving them a unique mouth feel.
[edit] Ingredients
100 kcal = 418 kJ
The caffeine content of Monster energy drinks is 10 mg/oz (34 mg/dL, 1.75 mmol/L),[5] or 160 mg for a 16 oz can. As with most other energy drinks the packaging usually has a warning printed on it saying to limit the number of cans consumed in a day - to 3 for the 16 oz size, and it is not recommended for pregnant women, children under 12 years old, or people who are sensitive to caffeine.[6]
Ingredients[6]: Carbonated Water, Sucrose, Glucose (broken down sucrose),Taurine, Sodium Citrate, Color Added, Panax Ginseng Root Extract, L-Carnitine, Caffeine, Sorbic Acid, Benzoic Acid, Niacinamide, Sodium Chloride, Glucuronolactone, Inositol, Guarana Seed Extract, Pyridoxine Hydrochloride, Sucralose, Riboflavin, Maltodextrin, and Cyancobalamin.
[edit] Endorsements
Monster Energy has many endorsements with sportspeople. Professional skater, Rob Dyrdek is often shown drinking Monster and wearing his Monster Energy shirts on his television show. He owns a car known as the Monster Mobile which was purchased for Dyrdek. Greg Hancock, a former World Speedway Champion, is sponsored by Monster Energy. Former Champ Car now IRL driver Paul Tracy is seen sporting the Monster logo on his hats and helmet. Formula One driver Jenson Button was seen sporting the "M" Monster logo on his new crash helmet during qualifying at the 2009 British Grand Prix. Monster Energy also sponsors rally driver Ken Block. Ricky Charmichael is also supported by Monster Energy. He wore a monster energy helmet when he raced motocross and now that he is into racing cars and trucks, he has his car (or truck) painted black with a big "M" monster logo on the hood. Monster sponsors a full Motocross race team named "Monster energy/pro circuit/kawasaki" owned by Mitch payton.
[edit] References
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- ^ Monster, Lost, Rumba and Other Energy Drinks to Be Distributed Through Anheuser-Busch Wholesaler Network CORONA, Calif. May 9, 2006
- ^ Hansen Natural Signs Mexican Distribution Agreement CORONA, Calif., May 23, 2006 (BUSINESS WIRE)
- ^ Find Articles - Hansen Natural Corporation Announces Distribution Deal with PepsiCo Canada, ULC, "Business Wire", February 12, 2007, Accessed April 12, 2007.
- ^ cRc - Kosher Beverage List
- ^ The Caffeine Database
- ^ a b Refer to packaging.
[edit] See also
[edit] External links
- Official Website of Monster Energy
- The Monster Army - Monster Energy's Community on the Loop'd Network
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