|Type of business||Public|
|Founded||August 29, 1997 in Scotts Valley, California, United States|
|Headquarters||121 Albright Way, Los Gatos, California, United States|
|Area served||190 countries|
|Revenue||US$11.692 billion (2017)|
|Operating income||US$ 839 million (2017)|
|Net income||US$ 559 million (2017)|
|Total assets||US$ 19.013 billion (2017)|
|Total equity||US$ 3.582 billion (2017)|
|Alexa rank||29 (February 2018[update]) |
|Users||125 million worldwide|
Netflix (//) is an American entertainment company founded by Reed Hastings and Marc Randolph on August 29, 1997, in Scotts Valley, California. It specializes in and provides streaming media, video-on-demand online, and DVD by mail. In 2013, Netflix expanded into film and television production as well as online distribution. It is headquartered in Los Gatos, California.
Netflix's initial business model included DVD sales and rental, although Hastings jettisoned DVD sales about a year after Netflix's founding to focus on the DVD rental by mail business. In 2007, Netflix expanded its business with the introduction of streaming media, while retaining the DVD and Blu-ray rental service. The company expanded internationally, with streaming made available to Canada in 2010 and continued growing its streaming service from there; by January 2016, Netflix services operated in over 190 countries – it is available worldwide except Mainland China, Syria, North Korea and Crimea.
Netflix entered the content-production industry in 2012, debuting its first series, Lilyhammer. It has greatly expanded the production of both film and television series since then, offering "Netflix Original" content through its online library of films and television. Netflix released an estimated 126 original series or films in 2016, more than any other network or cable channel.
As of April 2018, Netflix had 125 million total subscribers worldwide, including 56.71 million in the United States. Their efforts to produce new content, secure the rights for additional content, and diversify through 190 countries has resulted in the company racking up billions in long term debt: $21.9 billion as of September 2017, up from $16.8 billion from the same time the previous year, although only $6.5 billion of this is long term debt, the remaining are long term obligations.
- 1 History
- 1.1 Founding and establishment
- 1.2 Membership fee, Blockbuster acquisition offer, growth start
- 1.3 Video on demand introduction, declining DVD sales, global expansion
- 1.4 Entertainment dominance and presence and continued growth
- 1.5 Rebranding and wider international expansion
- 2 Ownership
- 3 Services
- 4 Products
- 5 Content
- 6 Device support
- 7 Sales and marketing
- 8 International expansion
- 9 Competitors
- 10 Awards
- 11 Finance and revenue
- 12 Legal issues and controversies
- 13 User information
- 14 Effects and legacy
- 15 See also
- 16 References
- 17 External links
Founding and establishment
Netflix was founded on August 29, 1997, in Scotts Valley, California, by Marc Randolph and Reed Hastings. Randolph worked as a marketing director for Hastings' company, Pure Atria. Randolph was a co-founder of MicroWarehouse, a computer mail order company, and was later employed by Borland International as vice president of marketing. Hastings, a computer scientist and mathematician, sold Pure Atria to Rational Software Corporation in 1997 for $700 million in what was then the richest acquisition in Silicon Valley history. They came up with the idea for Netflix while commuting between their homes in Santa Cruz and Pure Atria's headquarters in Sunnyvale while waiting for government regulators to approve the merger, although Hasting has given several different explanations for how the idea was created.
Hastings invested $2.5 million in startup cash for Netflix. Randolph admired the fledgling e-commerce company Amazon and wanted to find a large category of portable items to sell over the internet using a similar model. They considered and rejected VHS tapes as too expensive to stock and too delicate to ship. When they heard about DVDs, which was first introduced in the United States on March 31, 1997, they tested the concept of selling or renting DVDs by mail, by mailing a compact disc to Hastings' house in Santa Cruz. When the disc arrived intact, they decided to take on the $16 billion home video sales and rental industry. Hastings is often quoted saying that he decided to start Netflix after being fined $40 at a Blockbuster store for being late to return a copy of Apollo 13 but this is an apocryphal story that he and Randolph designed to explain the company's business model and motivation.
Netflix was launched on April 14, 1998, as the world's first online DVD rental store, with only 30 employees and 925 titles available, which was almost the entire catalogue of DVDs in print at the time, through the pay-per-rent model with rates and due dates that were similar to its bricks-and-mortar rival, Blockbuster.
Membership fee, Blockbuster acquisition offer, growth start
Netflix introduced the monthly subscription concept in September 1999, and then dropped the single-rental model in early 2000. Since that time, the company has built its reputation on the business model of flat-fee unlimited rentals without due dates, late fees, shipping and handling fees, or per-title rental fees.
In 2000, when Netflix had just about 300,000 subscribers and relied on the U.S. Postal Service for the delivery of their DVDs, they were losing money and offered to be acquired by Blockbuster for $50 million. They proposed that Netflix, which would rename themselves Blockbuster, would handle the online business, while Blockbuster should take care of the DVDs, making them less dependent on U.S. Postal Service. But the offer was declined.
While they experienced fast growth in 2001, both the dot-com bubble burst and the 9/11 attacks would occur later that year, affecting the company badly and forcing them to lay off two thirds of their 120 employees. But then the sales of DVD players finally took off as they became more affordable, selling for about $200 around Thanksgiving times, becoming one of that year's most popular Christmas gifts. And by early 2002 Netflix saw a huge increase in their subscription business.
Netflix initiated an initial public offering (IPO) on May 29, 2002, selling 5.5 million shares of common stock at the price of US$15.00 per share. On June 14, 2002, the company sold an additional 825,000 shares of common stock at the same price. After incurring substantial losses during its first few years, Netflix posted its first profit during fiscal year 2003, earning US$6.5 million profit on revenues of US$272 million. In 2005, 35,000 different films were available, and Netflix shipped 1 million DVDs out every day.
Randolph, a dominant producer and board member for Netflix, retired from the company in 2004.
Video on demand introduction, declining DVD sales, global expansion
For some time the company had considered offering movies online, but it was only in the mid-2000s that data speeds and bandwidth costs had improved sufficiently to allow customers to download movies from the net. The original idea was a "Netflix box" that could download movies overnight, and be ready to watch the next day. By 2005, they had acquired movie rights and designed the box and service, and was ready to go public with it. But after discovering YouTube, and witnessing how popular streaming services were despite the lack of high-definition content, the concept of using a hardware device was scrapped and replaced with a streaming concept instead, a project that was completed in 2007.
Netflix developed and maintains an extensive personalized video-recommendation system based on ratings and reviews by its customers. On October 1, 2006, Netflix offered a $1,000,000 prize to the first developer of a video-recommendation algorithm that could beat its existing algorithm Cinematch, at predicting customer ratings by more than 10%.
In February 2007, the company delivered its billionth DVD, and began to move away from its original core business model of DVDs, by introducing video on demand via the Internet. Netflix grew as DVD sales fell from 2006 to 2011.
Another contributing factor for the company's online DVD rental success was that they could offer a much larger selection of movie titles to choose from than Blockbuster's rental outlets. But when they started to offer streaming content for free to its subscribers in 2007, it could offer no more than about 1000 movies and TV-shows, just 1% compared to its more than 100,000 different DVD titles. Yet as the popularity kept growing, the number of titles available for streaming was increasing as well, and had reached 12,000 movies and shows in June 2009.
In January 2013, Netflix reported that it had added two million United States customers during the fourth quarter of 2012, with a total of 27.1 million United States streaming customers, and 29.4 million total streaming customers. In addition, revenue was up 8% to $945 million for the same period. That number increased to 36.3 million subscribers (29.2 million in the United States) in April 2013. As of September 2013, for that year's third quarter report, Netflix reported its total of global streaming subscribers at 40.4 million (31.2 million in the United States). By the fourth quarter of 2013, Netflix reported 33.1 million United States subscribers. By September 2014, Netflix had subscribers in over 40 countries, with intentions of expanding their services in unreached countries.
Early Netflix Original content
Netflix has played a prominent role in independent film distribution. Through its division Red Envelope Entertainment, Netflix licensed and distributed independent films such as Born into Brothels and Sherrybaby. As of late 2006, Red Envelope Entertainment also expanded into producing original content with filmmakers such as John Waters. Netflix closed Red Envelope Entertainment in 2008, in part to avoid competition with its studio partners.
Entertainment dominance and presence and continued growth
Netflix has been one of the most successful dot-com ventures. In September 2002, The New York Times reported that, at the time, Netflix mailed about 190,000 discs per day to its 670,000 monthly subscribers. The company's published subscriber count increased from one million in the fourth quarter of 2002 to around 5.6 million at the end of the third quarter of 2006, to 14 million in March 2010. Netflix's early growth was fueled by the fast spread of DVD players in households; in 2004, nearly two-thirds of United States homes had a DVD player. Netflix capitalized on the success of the DVD and its rapid expansion into United States homes, integrating the potential of the Internet and e-commerce to provide services and catalogs that bricks-and-mortar retailers could not compete with. Netflix also operates an online affiliate program which has helped to build online sales for DVD rentals. The company offers unlimited vacation time for salaried workers and allows employees to take any amount of their paychecks in stock options.
By 2010, Netflix's streaming business had grown so quickly that within months the company had shifted from the fastest-growing customer of the United States Postal Service's first-class service to the largest source of Internet streaming traffic in North America in the evening. In November, it began offering a standalone streaming service separate from DVD rentals. On September 18, 2011, Netflix announced its intentions to rebrand and restructure its DVD home media rental service as an independent subsidiary called Qwikster, separating DVD rental and streaming services. Andy Rendich, a 12-year Netflix veteran, was to be CEO of Qwikster. Qwikster would carry video games whereas Netflix did not. However, in October 2011, Netflix announced that it would retain its DVD service under the name Netflix and would not, in fact, create Qwikster for that purpose.
In April 2011, Netflix had over 23 million subscribers in the United States and over 26 million worldwide. But on October 24, Netflix announced 800,000 unsubscribers in the United States during Q3 2011, and more losses were expected in Q4 2011. However Netflix's income jumped 63% for Q3 2011. Year-long, the total digital revenue for Netflix reached at least $1.5 billion. On January 26, 2012, Netflix added 610,000 subscribers in the United States by the end of the fourth quarter of 2011, totaling 24.4 million United States subscribers for this time period. On October 23, however, Netflix announced an 88% decline in profits for the third quarter of the year.
In April 2012, Netflix filed with the Federal Election Commission (FEC) to form a political action committee (PAC) called FLIXPAC. Politico referred to the PAC, based in Los Gatos, California, as "another political tool with which to aggressively press a pro-intellectual property, anti-video-piracy agenda." The hacktivist group Anonymous called for a boycott of Netflix following the news. Netflix spokesperson Joris Evers indicated that the PAC was not set up to support the Stop Online Piracy Act (SOPA) and the PROTECT IP Act (PIPA), tweeting that the intent was to "engage on issues like net neutrality, bandwidth caps, UBB and VPPA."
In February 2013, Netflix announced it would be hosting its own awards ceremony, The Flixies. On March 13, 2013, Netflix announced a Facebook implementation, letting United States subscribers access "Watched by your friends" and "Friends' Favorites" by agreeing. This was not legal until the Video Privacy Protection Act of 1988 was modified in early 2013.
Rebranding and wider international expansion
In April 2014, Netflix approached 50 million global subscribers with a 32.3% video streaming market share in the United States. Netflix operated in a total of 41 countries around the world. In June 2014, Netflix unveiled a global rebranding: a new logo, which uses a modern typeface with the drop shadowing removed, and a new website UI. The change was controversial; some liked the new minimalist design, whereas others felt more comfortable with the old interface. In July 2014, Netflix surpassed 50 million global subscribers, with 36 million of them being in the United States.
At the 2016 Consumer Electronics Show, Netflix announced a major international expansion of its service into 150 additional countries. Netflix promoted that with this expansion, it would now operate in nearly all countries that the company may legally or logistically operate in. A notable exception was China, citing the barriers of operating internet and media services in the country due to its regulatory climate. Reed Hastings stated that the company was planning to build relationships with local media companies that could serve as partners for distributing its content in the country (with a goal to concentrate primarily on its original content), but stated that they were in no hurry, and could thus take "many years".
Also in January 2016 Netflix announced it would begin blocking virtual private networks, or VPNs. But some VPNs still works with Netflix  At the same time, Netflix reported 74.8 million subscribers and predicted it would add 6.1 million more by March 2016. Subscription growth has been fueled by its global expansion. By the end of the year, Netflix added a feature to allow customers to download and play select movies and shows while offline.
In February 2017, Netflix signed a music publishing deal with BMG Rights Management, where BMG will oversee rights outside of the United States for music associated with Netflix original content. Netflix continues to handle these tasks in-house in the United States. On April 17, 2017, it was reported that Netflix was nearing 100 million subscribers. On April 25, 2017, Netflix announced that it had reached a licensing deal in China with the Baidu-owned streaming service iQiyi, to allow selected Netflix original content to be distributed in China on the platform. The Los Angeles Times stated:" Its series and movies account for more than a third of all prime-time download Internet traffic in North America."
On August 7, 2017, Netflix acquired Millarworld, the creator-owned publishing company of comic book writer Mark Millar, It is the first ever company acquisition in Netflix's history. Netflix plans to leverage Millar and his current and future work for future original content. Chief content officer Ted Sarandos described Millar as being a "modern-day Stan Lee". The following week, Netflix announced that it had entered into an exclusive development deal with Shonda Rhimes.
On January 22, 2018, the company crossed $100 billion in market capitalization, becoming the largest digital media and entertainment company in the world, bigger than every traditional media company except for Comcast and Disney and the 59th largest publicly traded company in the US S&P 500 Index.
On March 2, 2018, Netflix stock price surge to new all-time high of $301.05 beating it 12 month price target of $300.00, and finishing the session with a market capitalization of $130 billion putting it within shouting distance of traditional media giants like Disney ($155 billion) and Comcast ($169 billion). The milestone came a day after British satcaster Sky announced a new agreement with Netflix to integrate Netflix's subscription VOD offering into its pay-TV service. Customers with its high-end Sky Q set-top box and service will be able see Netflix titles alongside their regular Sky channels.
Netflix's video on demand streaming service, formerly branded as Watch Now, allows subscribers to stream television series and films via the Netflix website on personal computers, or the Netflix software on a variety of supported platforms, including smartphones and tablets, digital media players, video game consoles, and smart TVs According to a Nielsen survey in July 2011, 42% of Netflix users used a standalone computer, 25% used the Wii, 14% by connecting computers to a television, 13% with a PlayStation 3 and 12% an Xbox 360.
When the streaming service first launched, Netflix's disc rental subscribers were given access at no additional charge. Subscribers were allowed approximately one hour of streaming per dollar spent on the monthly subscription (a $16.99 plan, for example, entitled the subscriber to 17 hours of streaming media). In January 2008, however, Netflix lifted this restriction, at which point virtually all rental-disc subscribers became entitled to unlimited streaming at no additional cost (however, subscribers on the restricted plan of two DVDs per month ($4.99) remained limited to two hours of streaming per month). This change came in a response to the introduction of Hulu and to Apple's new video-rental services. Netflix later split DVD rental subscriptions and streaming subscriptions into separate, standalone services, at which point the monthly caps on Internet streaming were lifted.
Netflix service plans are currently divided into three price tiers; the lowest offers standard definition streaming on a single device, the second allows high definition streaming on two devices simultaneously, and the "Platinum" tier allows simultaneous streaming on up to four devices, and 4K streaming on supported devices and internet connections. The HD subscription plan historically cost US$7.99; in April 2014, Netflix announced that it would raise the price of this plan to $9.99 for new subscribers, but that existing customers would be grandfathered under this older price until May 2016, after which they could downgrade to the SD-only tier at the same price, or pay the higher fee for continued high definition access.
On November 30, 2016, Netflix launched an offline playback feature, allowing users of the Netflix mobile apps on Android or iOS to cache content on their devices in standard or high quality for viewing without an internet connection. The feature is primarily available on selected series and films, and Netflix stated that more content would be supported by the feature over time. Netflix will partner with airlines to provide them with its mobile streaming technology. This will start in early 2018 as part of an effort to get airlines to provide better in-flight Wi-Fi.
In August 2010, Netflix reached a five-year deal worth nearly $1 billion to stream films from Paramount, Lionsgate and Metro-Goldwyn-Mayer. The deal increased Netflix's annual spending fees, adding roughly $200 million per year. It spent $117 million in the first six months of 2010 on streaming, up from $31 million in 2009.
On July 12, 2011, Netflix announced that it would separate its existing subscription plans into two separate plans: one covering the streaming and the other DVD rental services. The cost for streaming would be $7.99 per month, while DVD rental would start at the same price. The announcement led to panned reception amongst Netflix's Facebook followers, who posted negative comments on its wall. Twitter comments spiked a negative "Dear Netflix" trend. The company defended its decision during its initial announcement of the change:
"Given the long life we think DVDs by mail will have, treating DVDs as a $2 add-on to our unlimited streaming plan neither makes great financial sense nor satisfies people who just want DVDs. Creating an unlimited-DVDs-by-mail plan (no streaming) at our lowest price ever, $7.99, does make sense and will ensure a long life for our DVDs-by-mail offering."
In a reversal, Netflix announced in October that its streaming and DVD-rental plans would remain branded together.
In the United States, the company provides a monthly flat-fee for DVD and Blu-ray rentals. A subscriber creates a rental queue, a list, of films to rent. The films are delivered individually via the United States Postal Service from regional warehouses. As of March 28, 2011, Netflix had 58 shipping locations throughout the United States The subscriber can keep the rented disc as long as desired, but there is a limit on the number of discs that each subscriber can have simultaneously via different tiers. To rent a new disc, the subscriber must return the previous disc in a metered reply mail envelope. Upon receipt, Netflix ships the next available disc in the subscriber's rental queue.
Netflix offers pricing tiers for DVD rental. On November 21, 2008, Netflix began offering subscribers rentals on Blu-ray disc for an additional fee. In addition, Netflix sold used discs, delivered and billed identically as rentals. This service was discontinued at the end of November.
On January 6, 2010, Netflix agreed with Warner Bros. to delay new release rentals 28 days prior to retail, in an attempt to help studios sell physical copies, with similar deals involving Universal and 20th Century Fox were reached on April 9. In 2011, Netflix split its service pricing. Currently, Netflix's disc rental memberships range from $7.99 to $19.99/m, including a free one-month trial and unlimited DVD exchanges.
On September 18, 2011, Netflix announced that it would split out and rebrand its DVD-by-mail service as Qwikster. CEO Reed Hastings justified the decision, stating that "we realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently." It was also announced that the re-branded service would add video game rentals. The decision to split the services was widely criticized; it was noted that the two websites would have been autonomous from each other (with ratings, reviews, and queues not carrying over between them), and would have required separate user accounts. Additionally, the two websites would require separate subscriptions, meaning that a bundle of DVD-by-mail and streaming service now cost US$16 per-month rather than $10.
On October 10, 2011, Netflix announced that it had shelved the planned re-branding in response to customer feedback, and that the DVD-by-mail and streaming services would continue to operate through a single website under the Netflix brand. However, the pricing increase was not reversed. Netflix stated that it had lost 800,000 subscribers in the fourth quarter of 2011—a loss partially credited to the poor reception of the aborted re-branding.
In March 2012, Netflix confirmed to TechCrunch that it had acquired the domain name DVD.com. By 2016, Netflix had quietly rebranded its DVD-by-mail service under the name DVD.com, A Netflix Company.
As of 2017, the service still has 3.3 million customers, and Hastings plan to keep it for at least five more years. The first quarter of 2018, DVD rentals gave $60.2 million profit from $120.4 million in revenue.
In June 2008, Netflix announced plans to eliminate its online subscriber profile feature. Profiles allow one subscriber account to contain multiple users (for example, a couple, two roommates, or parent and child) with separate DVD queues, ratings, recommendations, friend lists, reviews, and intra-site communications for each. Netflix contended that elimination of profiles would improve the customer experience. However, likely as a result of negative reviews and reaction by Netflix users, Netflix reversed its decision to remove profiles 11 days after the announcement. In announcing the reinstatement of profiles, Netflix defended its original decision, stating, "Because of an ongoing desire to make our website easier to use, we believed taking a feature away that is only used by a very small minority would help us improve the site for everyone," then explained its reversal: "Listening to our members, we realized that users of this feature often describe it as an essential part of their Netflix experience. Simplicity is only one virtue and it can certainly be outweighed by utility."
Netflix reinvigorated the "Profiles" feature on August 1, 2013 that permits accounts to accommodate up to five user profiles, associated either with individuals or thematic occasions. "Profiles" effectively divides the interest of each user, so that each will receive individualized suggestions and adding favorites individually. "This is important", according to Todd Yellin, Netflix's Vice President of Product Innovation, because, "About 75 percent to 80 percent of what people watch on Netflix comes from what Netflix recommends, not from what people search for". Moreover, Mike McGuire, a VP at Gartner, said: "profiles will give Netflix even more detailed information about its subscribers and their viewing habits, allowing the company to make better decisions about what movies and TV shows to offer". Additionally, profiles lets users link their individual Facebook accounts, and thus share individual watch queues and recommendations, since its addition in March after lobbying Congress to change an outdated act. Neil Hunt, Netflix's former Chief Product Officer, told CNNMoney: "profiles are another way to stand out in the crowded streaming-video space", and, "The company said focus-group testing showed that profiles generate more viewing and more engagement".
Hunt says Netflix may link profiles to specific devices, in time, so a subscriber can skip the step of launching a specific profile each time s/he logs into Netflix on a given device.
Critics of the feature have noted:
- New profiles are created as "blank slates", but viewing history prior to profile creations stays profile-wide.
- People don't always watch Netflix alone, and media watched with viewing partner(s) – whose tastes might not reflect the owner(s) – affect recommendations made to that profile
Netflix revealed a prototype of the new device called "The Switch" at the 2015 World Maker Faire New York. "The Switch" allows Netflix users to turn off lights when connected to a smart home light system. It also connects to users' local networks to enable their servers to order takeout, and silence one's phone at the press of a button. Though the device hasn't been patented, Netflix released instructions on their website, on how to build it at home (DIY). The instructions cover both the electrical structure and the programming processes.
Since 2015, the company received significant technical support from France's CNRS concerning video compression and formating, through CNRS' Laboratoire des Sciences du Numérique de Nantes (LS2N). In March 2017 at Barcelona's World Congress for mobile technologies, the American company presented the French lab's open-source technological creation: a compression tool allowing HD+ video quality with a bandwidth need of under 100 kilo octets per second, 40 times less than that of HD TV needs and compatible with mobile services worldwide.
In May 2016, Netflix created a new tool called FAST to determine how fast one's Internet connection is.
A "Netflix Original" is content that is produced, co-produced, or distributed by Netflix exclusively on their services. Netflix funds their original shows differently than other TV networks when they sign a project, providing the money upfront and immediately ordering two seasons of most series.
In March 2011, Netflix began acquiring original content for its library, beginning with the hour-long political drama House of Cards, which debuted in February 2013. The series was produced by David Fincher, and stars Kevin Spacey. In late 2011, Netflix picked up two eight-episode seasons of Lilyhammer and a fourth season of the ex-Fox sitcom Arrested Development. Netflix released the supernatural drama series Hemlock Grove in early 2013.
In February 2013, DreamWorks Animation and Netflix co-produced Turbo FAST, based on the movie Turbo, which premiered in July. Netflix has distributed over a dozen other animated family and kid shows, including All Hail King Julien, The Mr. Peabody & Sherman Show, Dawn of the Croods, Voltron: Legendary Defender, and Kulipari: An Army of Frogs.
Orange Is the New Black debuted on the streaming service in July 2013. In a rare discussion of a Netflix show's ratings, Netflix executives have commented that the show is Netflix's most-watched original series. In February 2016, Orange is the New Black was renewed for a fifth, sixth and seventh season. On June 9, 2017, season 5 was premiered and the new season is expected to premier in 2018, Summer.
In November 2013, Netflix and Marvel Television announced a five-season deal to produce live action Marvel superhero-focused series: Daredevil, Jessica Jones, Iron Fist and Luke Cage. The deal involves the release of four 13-episode seasons that culminate in a mini-series called The Defenders. Daredevil and Jessica Jones premiered in 2015. The Luke Cage series premiered on September 30, 2016, followed by Iron Fist on March 17, 2017 and The Defenders on August 18, 2017. In April 2016 the Netflix series in the Marvel Cinematic Universe were expanded further, to include a 13-episode series of The Punisher. In addition to the Marvel deal, Disney announced that the television series Star Wars: The Clone Wars would release its sixth and final season on Netflix, as well as all five prior and the feature film. The new Star Wars content was released on Netflix's streaming service on March 7, 2014.
In April 2014, Netflix signed Arrested Development creator Mitch Hurwitz and his production firm The Hurwitz Company to a multi-year deal to create original projects for the service. The period drama Marco Polo premiered on December 12, 2014. The animated sitcom BoJack Horseman premiered in August 2014, to mixed reviews on release but garnering wide critical acclaim for the following seasons.
The science fiction drama Sense8 debuted in June 2015, which was written and produced by The Wachowskis and J. Michael Straczynski Bloodline and Narcos were two other drama series that Netflix released in 2015. On November 6, 2015, Master of None premiered, starring Aziz Ansari. Other comedy shows premiering in 2015 included Unbreakable Kimmy Schmidt, Grace and Frankie, Wet Hot American Summer: First Day of Camp, and W/ Bob & David.
Netflix continued to dramatically expand their original content in 2016. The science fiction supernatural drama Stranger Things premiered in July 2016, the music-driven drama The Get Down in August, and the year's premieres included comedy shows such as Love, Flaked, Netflix Presents: The Characters, The Ranch, and Lady Dynamite. Netflix released an estimated 126 original series or films in 2016, more than any other network or cable channel.
On September 14, 2016, Netflix and 20th Century Fox jointly acquired the U.S distribution rights to the Canadian independent drama film Two Lovers and a Bear following its screening at the Toronto International Film Festival on September 9, 2016.
Netflix has also invested in distributing exclusive stand-up comedy specials from such notable comedians as Dave Chappelle, Louis C.K., Chris Rock, Jim Gaffigan, Bill Burr and Jerry Seinfeld. In January 2017, Netflix announced all Seinfeld's Comedians in Cars Getting Coffee episodes and season 10 would be on their service.
The company has started internally self-producing its original content, such as The Ranch and Chelsea, through its Netflix Studios production house. Netflix expected to release 1,000 hours of original content in 2017.
In October 2017, Netflix iterated a goal of having half of its library consist of original content by 2019, announcing a plan to invest $8 billion on original content in 2018. There will be a particular focus on films and anime through this investment, with a plan to produce 80 original films and 30 anime series. In September 2017, Minister of Heritage Mélanie Joly also announced that Netflix had agreed to make a CDN$500 million (US$400 million) investment over the next five years in the production of content in Canada. The company denied that the deal was intended to result in a tax break.
Film and television deals
Netflix currently has exclusive pay TV deals with several studios. The pay TV deals give Netflix exclusive streaming rights while adhering to the structures of traditional pay TV terms. As of 2014, films catalogued in Netflix's United States library include recent releases from Relativity Media and its subsidiary Rogue Pictures, as well as DreamWorks Animation, Open Road Films (though this deal expired in 2017; Showtime has assumed pay television rights), FilmDistrict, The Weinstein Company (one of whose founders, Harvey Weinstein, has been accused of sexual harassment as of 2017 (see Harvey Weinstein sexual abuse allegations), causing Netflix to decide not to host the 75th Golden Globe Awards with TWC, thus ending its Golden Globes partnership with the mini-major film studio), Sony Pictures Animation, and the Walt Disney Studios catalog among others.
Other distributors who have sold back-catalog rights to Netflix include Warner Bros., Universal Pictures, Sony Pictures Entertainment, 20th Century Fox, and The Walt Disney Studios. Netflix also holds current and back-catalog rights to television programs distributed by Disney–ABC Television Group, DreamWorks Classics, Kino International, Warner Bros. Television, 20th Television and CBS Television Distribution, along with titles from other companies such as Hasbro Studios, Saban Brands, Funimation, and Viz Media. Formerly, the streaming service also held rights to select television programs distributed by NBCUniversal Television Distribution and Sony Pictures Television. Netflix also previously held the rights to select titles from vintage re-distributor The Criterion Collection, but these titles pulled from Netflix and added to Hulu's library.
Epix signed a five-year streaming deal with Netflix. For the initial two years of this agreement, first-run and back-catalog content from Epix was exclusive to Netflix. Epix films would come to Netflix 90 days after their premiere on Epix. However, the exclusivity clause ended on September 4, 2012, when Amazon signed a deal with Epix to distribute its titles via the Amazon Video streaming service. These include films from Paramount, Metro-Goldwyn-Mayer and Lionsgate.
On September 1, 2011, Starz ceased talks with Netflix to renew their streaming arrangement. As a result, Starz's library of films and series were removed from Netflix on February 28, 2012. Titles available on DVD were not affected and can still be acquired from Netflix via their DVD-by-mail service. However, select films broadcast on Starz continue to be available on Netflix under license from their respective television distributors.
On August 23, 2012, Netflix and The Weinstein Company signed a multi-year output deal for RADiUS-TWC films. Later that year, on December 4, Netflix and Disney announced an exclusive multi-year agreement for first-run United States subscription television rights to Walt Disney Studios' animated and live-action films, which were available on Netflix beginning in 2016. However, classics such as Dumbo, Alice in Wonderland and Pocahontas were instantly available upon completion of the deal. Direct-to-video releases were made available in 2013. The agreement with Disney is scheduled to end in 2019, as the company is preparing to launch a new streaming service that will carry all Walt Disney Pictures, Marvel Studios, and Lucasfilm releases. Netflix will retain rights to continue streaming the Marvel series that were produced for the service. With the Disney-Fox merger, movie and TV titles from 20th Century Fox will likely follow suit after their deal with Netflix expires, except Two Lovers and a Bear, which Netflix will likely retain U.S streaming rights to as Fox and Netflix jointly acquired the U.S distribution rights to the film.
On January 14, 2013, Netflix signed an agreement with Time Warner's Turner Broadcasting System and Warner Bros. Television to distribute Cartoon Network, Warner Bros. Animation, and Adult Swim content, as well as TNT's Dallas, beginning in March 2013. The rights to these programs, previously held by Amazon Video, were given to Netflix shortly after their deal with Viacom to stream Nickelodeon and Nick Jr. programs expired. However, Cartoon Network's ratings dropped by 10% in households that had Netflix, and so many of the shows from that channel and Adult Swim were removed in March 2015. However, most of these shows were added to Hulu in May of the same year.
In Canada, Netflix holds pay TV rights to films from Paramount, DreamWorks Animation and 20th Century Fox (shared with The Movie Network), distributing all new content from those studios eight months after initial release. In 2015, the company also bought the Canadian pay TV rights to Disney films.
In 2014, opinion web blogger Felix Salmon wrote that Netflix couldn't "afford the content that its subscribers most want to watch." He cited as evidence the company's loss of rights to stream several major movies. According to journalist Megan McArdle, the loss of these movies was extremely problematic for the company; specifically, she said that "[Netflix's] movie library is no longer actually a good substitute for a good movie rental place".
Netflix also began to acquire distribution rights to third-party films in 2017 into 2018. One of its first acquisitions was the film The Cloverfield Paradox, which Netflix had acquired from Paramount Pictures in early 2018, and launched on its service on February 4, 2018, shortly after airing its first trailer during Super Bowl LII. While the film was critically panned, analysts believed that Netflix's purchase of the film helped to make the film instantly profitable for Paramount compared to a more traditional theatrical release, while Netflix benefited from the surprise reveal. Other films acquired by Netflix includes international distribution for Paramounts Annihilation, and worldwide distribution of Universal's Extinction.
Producers and distributors
- 20th Television, 20th Century Fox Television
- Aniplex of America
- BBC Earth
- CBS Corporation, CBS Television Studios
- DreamWorks Animation
- Hasbro Studios
- Kino International,
- NBCUniversal, Universal Television
- Saban Brands
- Universal Pictures
- Viz Media
- Warner Bros. Pictures, Warner Bros. Television
- Paramount Pictures
Devices that are compatible with Netflix streaming services include Blu-ray Disc players, tablet computers, mobile phones, high-definition television (HDTV) receivers, home theater systems, set-top boxes, and video game consoles.
4K streaming requires a 4K-compatible device and display, both supporting HDCP 2.2. 4K streaming on personal computers requires hardware and software support of the Microsoft PlayReady 3.0 digital rights management solution, which requires a compatible CPU, graphics card, and software environment. Currently, this feature is limited to Intel Kaby Lake (seventh-generation Intel Core), Windows 10, Nvidia Geforce 10 series graphics cards, and running through Microsoft Edge web browser, or the UWP Netflix app.
Sales and marketing
Netflix's website has 117.6 million subscribers as of 2018, with 8.3 million being added in their last quarter.  This was about five times the number of visitors to Blockbuster's main website. As of January 28, 2018, Netflix's website ranks as the 30th most trafficked website in the world and 9th most trafficked website in the United States.
During Q1 2011, sales and rentals of DVDs and Blu-ray discs plunged about 35%, and the sell-through of packaged discs fell 19.99% to $2.07 billion, with more money spent on subscription than in-store rentals. This decrease was attributed to the rising popularity of Netflix and other streaming services.
In July 2012, Netflix hired Kelly Bennett – former Warner Bros. Vice President of Interactive, Worldwide Marketing – to become its new Chief Marketing Officer. This also filled a vacancy at Netflix that had been empty for over six months when their previous CMO Leslie Kilgore left in January 2012.
Netflix has a Twitter feed, used to tweet about the new and upcoming shows that include hashtags to encourage engagement of their audience to not only watch the show but to contribute to the hashtag themselves.
Whilst Netflx's service is available in many countries, receivable content is extremely limited in some. e.g. movies and tv series per country: 6,991 USA, 4.674 UK, 2,852 Germany, (as of March 2018).
|2007||Netflix began streaming in the United States.|
|2010||The company first began offering streaming service to the international market on September 22, 2010 in Canada.|
|2011||Netflix expanded its streaming service to Latin America, the Caribbean and the Guianas.|
|2012||Netflix started its expansion to Europe in 2012, launching in the United Kingdom and Ireland on January 4. By September 18 it had expanded to Denmark, Finland, Norway and Sweden.|
|2013||The company decided to slow expansion in order to control subscription costs. It only expanded to the Netherlands.|
|2014||Netflix became available in Austria, Belgium, France, Germany, Luxembourg, India and Switzerland.|
|2015||Netflix expanded to Australia and New Zealand, Japan, Italy, Portugal, and Spain.|
|2016||Netflix announced at the Consumer Electronics Show in January 2016 that it had become available everywhere worldwide outside of Mainland China, Syria, North Korea and the territory of Crimea.|
|2017||In April 2017, Netflix confirmed it had reached a licensing deal in Mainland China for original Netflix content with iQiYi, a Chinese video streaming platform owned by Baidu.|
As of December 2017, Netflix officially supports 22 languages for user interface and customer support purposes: Arabic (Modern Standard), Bulgarian, Chinese (Simplified and Traditional), Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Italian, Japanese, Korean, Norwegian (Bokmål), Polish, Portuguese (Brazilian and European), Romanian, Spanish (Castilian and Standard), Swedish, Thai and Turkish.
Netflix's success was followed by the establishment of numerous other DVD rental companies, both in the United States and abroad. Walmart began an online rental service in October 2002 but left the market in May 2005. However, Walmart later acquired the rental service Vudu in 2010.
Blockbuster Video entered the United States online market in August 2004, with a US$19.95 monthly subscription service (equivalent to $25.85 in 2017). This sparked a price war; Netflix had raised its popular three-disc plan from US$19.95 to US$21.99 just prior to Blockbuster's launch, but by October, Netflix reduced this fee to US$17.99. Blockbuster responded with rates as low as US$14.99 for a time, but, by August 2005, both companies settled at identical rates. On July 22, 2007, Netflix dropped the prices of its two most popular plans by US$1.00 in an effort to better compete with Blockbuster's online-only offerings. On October 4, 2012, Dish Network scrapped plans to make Blockbuster into a Netflix competitor. (Dish bought the ailing Blockbuster, LLC in 2011 and will continue to license the brand name to franchise locations, and keep its "Blockbuster on Demand" video streaming service open.)
In 2005, Netflix cited Amazon.com as a potential competitor, which until 2008, offered online video rentals in the United Kingdom and Germany. This arm of the business was eventually sold to LoveFilm; however, Amazon then bought LoveFilm in 2011. In addition, Amazon now streams movies and television shows through Amazon Video (formerly Amazon Video On Demand and LOVEFiLM Instant).
Redbox is another competitor that uses a kiosk approach: Rather than mailing DVDs, customers pick up and return DVDs at self-service kiosks located in metropolitan areas. In September 2012, Coinstar, the owners of Redbox, announced plans to partner with Verizon to launch Redbox Instant by Verizon by late 2012. In early 2013, Redbox Instant by Verizon began a limited beta release of its service, which was described by critics as "No Netflix killer" due to "glitches [and] lackluster selection."
CuriosityStream, a premium ad-free, subscription-based service launched in March 2015 similar to Netflix but offering strictly nonfiction content in the areas of science, technology, civilization and the human spirit, has been dubbed the "new Netflix for non-fiction".
Hulu Plus, like Netflix and Amazon Prime Instant Video, "ink[s] their own deals for exclusive and original content", requiring Netflix "not only to continue to attract new subscribers, but also keep existing ones happy."
In Australia, Netflix competes with several local streaming companies, most notably locally operated services Stan and Quickflix. In the Nordic countries, Netflix competes with Viaplay, HBO Nordic and C More. In Southeast Asia, Netflix competes with HOOQ, Astro On the Go, Sky on Demand, Singtel TV, HomeCable OnDemand, and iflix. In New Zealand, Netflix competes with local streaming companies including Television New Zealand (TVNZ), Mediaworks New Zealand, Sky Network Television, Lightbox, Neon and Quickflix. In Italy, Netflix competes with Infinity, Now TV and TIMvision. In South Africa, Netflix competes with Showmax. In the Middle East, Netflix competes with Starz Play Arabia.
In Mexico, when Televisa launched its own streaming service Blim, it was heavily criticized for not understanding millennials, Netflix themselves also criticized the poor quality of the productions content made by Televisa.
In a 2010 New York Times interview, Time Warner CEO Jeff Bewkes downplayed Netflix as a threat to more traditional media companies. Bewkes told the newspaper, "It's a little bit like, is the Albanian army going to take over the world- I don't think so." At the same time, he recognized that the company's DVD service may have contributed to a decline in DVD sales, and regarding the industry's willingness to make special deals with Netflix in the future, he added "this has been an era of experimentation, and I think it's coming to a close." Bewkes later refined his position, stating during a 2011 conference call that "things like Netflix are welcome additions to the infrastructure. They can monetize value for companies like Warner that maybe there wasn't – in terms of efficiency for older product, wasn't as available before[…]Our view of Netflix has been very consistent. I've tried at times to be humorous about it, sometimes to make a point."
On July 18, 2013, Netflix earned the first Primetime Emmy Award nominations for original online-only web television programs at the 65th Primetime Emmy Awards. Three of its web series, Arrested Development, Hemlock Grove and House of Cards, earned a combined 14 nominations (nine for House of Cards, three for Arrested Development and two for Hemlock Grove). The House of Cards episode "Chapter 1" received four nominations for both the 65th Primetime Emmy Awards and 65th Primetime Creative Arts Emmy Awards, becoming the first webisode of a television series to receive a major Primetime Emmy Award nomination: David Fincher was nominated in the category of Outstanding Directing for a Drama Series. "Chapter 1" joined Arrested Development's "Flight of the Phoenix" and Hemlock Grove's "Children of the Night" as the first webisodes to earn Creative Arts Emmy Award nomination, and with its win for Outstanding Cinematography for a Single-Camera Series, "Chapter 1" became the first webisode to be awarded an Emmy. Fincher's win for Directing for a Drama Series made the episode the first Primetime Emmy-awarded webisode.
On December 12, 2013, the network earned six Golden Globe Award nominations, including four for House of Cards. Among those nominations was Wright for Golden Globe Award for Best Actress – Television Series Drama for her portrayal of Claire Underwood, which she won at the 71st Golden Globe Awards on January 12. With the accolade, Wright became the first actress to win a Golden Globe for an online-only web television series. It also marked Netflix' first major acting award. House of Cards and Orange is the New Black also won Peabody Awards in 2013.
On July 10, 2014, Netflix received 31 Emmy nominations. Among other nominations, House of Cards received nominations for Outstanding Drama Series, Outstanding Directing in a Drama Series and Outstanding Writing in a Drama Series. Kevin Spacey and Robin Wright were nominated for Outstanding Lead Actor and Outstanding Lead Actress in a Drama Series. Orange is the New Black was nominated in the comedy categories, earning nominations for Outstanding Comedy Series, Outstanding Writing For A Comedy Series and Outstanding Directing For A Comedy Series. Taylor Schilling, Kate Mulgrew and Uzo Aduba were respectively nominated for Outstanding Lead Actress in a Comedy Series, Outstanding Supporting Actress in a Comedy Series and Outstanding Guest Actress in a Comedy Series (the latter was for Aduba's recurring role in season one, as she was promoted to series regular for the show's second season).
Netflix got the largest share of 2016 Emmy award nominations among its competitors, with 16 major nominations. However, streaming shows only got 24 nominations out of a total of 139, falling significantly behind cable. The 16 Netflix nominees were: House of Cards with Kevin Spacey, A Very Murray Christmas with Bill Murray, Unbreakable Kimmy Schmidt, Master of None, and Bloodline.
In April 2017, Netflix was nominated for Broadcaster of the Year in the UK's Diversity in Media Awards.
At the 90th Academy Awards, held on March 4, 2018, Netflix won the Oscar for "Best Feature Documentary" for the film Icarus. During his remarks backstage, director and writer Bryan Fogel remarked that Netflix had "single-handedly changed the documentary world." Icarus had its premier at the 2017 Sundance Film Festival and was bought by Netflix for $5 million, one of the biggest deals ever for a non-fiction film.
Finance and revenue
In 2010, Netflix's stock price increased 219% to $175.70 and it added eight million subscribers, bringing its total to 20 million. Revenue jumped 29% to $2.16 billion and net income was up 39% to $161 million.
In April 2011, Netflix was expected to earn $1.07 a share in the first quarter of 2011 on revenue of $705.7 million, a huge increase compared to the year-earlier profit of 59¢ on revenue of $493.7 million, according to a survey of 25 analysts polled by FactSet Research.
At their peak, in July 2011, Netflix shares were trading for $299. Following the customer dissatisfaction and resulting loss of subscribers after the announcements by CEO Hastings that streaming and DVD rental would be charged separately, leading to a higher price for customers who wanted both (on September 1), and that the DVD rental would be split off as the subsidiary Qwikster (on September 18), the share price fell steeply, to around $130. However, on October 10, 2011, plans to split the company were scrapped. The reason being that "two websites would make things more difficult", he stated on the Netflix blog. On November 22, Netflix's share tumbled, as share prices fell by as much as 7%. By December 2011, as a consequence of its decision to raise prices, Neflix had lost over 75% of its total value from the summer. Describing their business model as "broken", Wedbush downgraded Netflix's stock rating to "underperform", the equivalent of sell.
In May 2014, Netflix increased the fee for UK subscribers by £1. The price increase took effect immediately for new subscribers, but would be delayed for two years for existing members. Netflix applied similar increases in the United States (an increase of $1) and the Eurozone (an increase of €1). According to Forbes, "Netflix can add roughly $500 million in annual incremental revenues in the U.S. alone by 2017 with this move" and "roughly $200–250 million in incremental revenues from price changes in international markets". However, Reuters' Felix Salmon is critical about Netflix's financial future, noting that "any time that Netflix builds up a profit margin, the studios will simply raise their prices until that margin disappears".
In April 2016, Netflix announced it would be ending a loyalty rate in certain countries for subscribers who were continuously subscribed before price rises. Netflix spent about $5 billion on original content in 2016; this compares to a 2015 revenue of US$6.77 billion (2015).
Legal issues and controversies
Netflix was sued in 2016 for telling subscribers in marketing material that it "would not increase monthly subscription prices as long as the subscribers maintained the subscription service continuously," However, it announced that it would "phase out this grandfathering gradually over the remainder of 2016, with our longest tenured members getting the longest benefit." Thus, according to the class action, "Netflix has broken its contract with these subscribers by unilaterally raising monthly subscription prices."
Netflix-Original movies are not allowed to play in competition at the 2018 Cannes Film Festival because of a rule requiring competition films to have been released in French theaters, artistic director Thierry Fremaux said to The Hollywood Reporter; while they will be permitted to screen at Cannes, they will not be eligible to compete. As he told the magazine earlier, "The Netflix people loved the red carpet and would like to be present with other films. But they understand that the intransigence of their own model is now the opposite of ours."
Effects and legacy
The rise of Netflix has affected the way audiences watch televised content. Netflix's CPO Neil Hunt believes that Netflix is a model for what television will look like in 2025. He points out that because the Internet allows users the freedom to watch shows at their own pace, an episode does not need cliffhangers to tease the audience to keep tuning in week after week, because they can just binge straight into the next episode. Netflix has allowed content creators to deviate from traditional formats that force 30 minute or 60 minute timeslots once a week, which it claims gives them an advantage over networks. Their model provides a platform that allows varying run times per episode based on a storyline, eliminates the need for a week to week recap, and does not have a fixed notion of what constitutes a "season". This flexibility also allows Netflix to nurture a show until it finds its audience, unlike traditional networks which will quickly cancel a show if it is unable to maintain steady ratings.
Netflix has strayed from the traditional necessary production of a pilot episode in order to establish the characters and create arbitrary cliffhangers to prove to the network that the concept of the show will be successful. Kevin Spacey spoke at the Edinburgh International Television Festival about how the new Netflix model was effective for the production of House of Cards, "Netflix was the only company that said, 'We believe in you. We've run our data, and it tells us our audience would watch this series." Though traditional networks are unwilling to risk millions of dollars on shows without first seeing a pilot, Spacey points out that in 2012, 113 pilots were made, 35 of those were chosen to go to air, 13 of those were renewed, and most of those are gone now. The total cost of this is somewhere between $300 million and $400 million, which makes Netflix's deal for House of Cards extremely cost effective. Netflix's subscription fee also eliminates the need for commercials, so they are free from needing to appease advertisers to fund their original content, a model similar to traditional pay television services such as HBO and Showtime.
The Netflix model has also affected viewers' expectations. According to a 2013 Nielsen survey, more than 60% of Americans said they binge-watch shows and nearly eight out of 10 Americans have used technology to watch their favorite shows on their own schedule. Netflix has successfully continued to release its original content by making the whole season available at once, acknowledging changing viewer habits. This allows audiences to watch episodes at a time of their choosing rather than having to watch just one episode a week at a specific scheduled time; this effectively gives its subscribers freedom and control over when to watch the next episode at their own pace. Netflix has capitalized on these habits by automatically playing the next episode in the series, removing the 15-second wait times of content on other streaming services. The structure that allows convenient viewing of episodes, as well as the intent to provide content of quality comparable to some broadcast and cable television programs, in effect often results in the viewer being hooked into the program by the time the next episode starts.
In June 2016, Russian Minister of Culture Vladimir Medinsky asserted that Netflix is part of the US government plot to influence the world culture, "to enter every home, get into every television, and through that television, into the head of every person on earth". This was part of his argument for the increase of funding of Russian cinema to pitch it against the dominance of Hollywood.
The Netflix Model
Coined by media analysts and journalists, this is a phenomenon that influenced the creation or launches of similar "Netflix-like" services in other businesses outside of media and entertainment, examples include Facebook Watch, MoviePass, YouTube Red and YouTube TV, HBO Now, CBS All Access, Spotify, Apple Music, Xbox Game Pass among many others. And also sparking consolidation among traditional media conglomerates, including Disney's pending[when?] acquisition of 21st Century Fox and AT&T's pending[when?] acquisition of Time Warner.
- "Business Search – Business Entities – Business Programs | California Secretary of State". businesssearch.sos.ca.gov. Archived from the original on August 13, 2017. Retrieved May 26, 2017.
- "Where is Netflix available?". Netflix. Archived from the original on July 7, 2017. Retrieved August 8, 2017.
- "Netflix q4 2017 Results". Retrieved 2018-02-27.
- "Quartely Earnings Q1 2018". Retrieved April 16, 2018.
- "Archived copy". Archived from the original on January 31, 2018. Retrieved January 30, 2018.
- Miglani, Jitender (June 18, 2015). "How Netflix Makes Money? – Revenues & Profits". Archived from the original on February 19, 2017.
- "Archived copy". Archived from the original on January 31, 2018. Retrieved January 30, 2018.
- "Netflix.com Traffic, Demographics and Competitors – Alexa". www.alexa.com. Archived from the original on October 29, 2017. Retrieved December 13, 2017.
- Pogue, David (January 25, 2007). "A Stream of Movies, Sort of Free". The New York Times. ISSN 0362-4331. Archived from the original on March 22, 2016. Retrieved February 7, 2016.
- Keating, Gina (2012). Netflixed: The Epic Battle for America's Eyeballs. New York: Portfolio/Penguin. p. 47. ISBN 9781101601433.
- "Netflix launches Canadian movie service". Canadian Broadcasting Corporation. Archived from the original on February 13, 2016. Retrieved February 7, 2016.
- Minaya, Ezequiel; Sharma, Amol. "Netflix Expands to 190 Countries". The Wall Street Journal. ISSN 0099-9660. Archived from the original on February 7, 2016. Retrieved February 7, 2016.
- "Netflix chief bulks up on series (600 hours!)". USA TODAY. Archived from the original on January 29, 2016. Retrieved February 7, 2016.
- Masters, Kim (September 14, 2016). "The Netflix Backlash: Why Hollywood Fears a Content Monopoly". The Hollywood Reporter. Archived from the original on September 17, 2016. Retrieved September 18, 2016.
- "Netflix Q1 18 Letter to shareholders". Netflix Investor Relations. Retrieved 16 April 2018.
- Bond, Paul. "Netflix Adds 7.4M Subscribers In First Quarter, Beating Expectations". The Hollywood Reporter. The Hollywood Reporter. Retrieved 16 April 2018.
- Liedtke, Michael (October 16, 2017). "Netflix sinking deeper into debt to fuel subscriber growth". The Toronto Star. ISSN 0319-0781. Archived from the original on October 16, 2017. Retrieved October 17, 2017.
- "Archived copy". Archived from the original on January 23, 2018. Retrieved January 24, 2018.
- "Netflix Corporate Information". Netflix. Archived from the original on January 3, 2018.
- self. "Marc Randolph LinkedIn Profile". Retrieved October 31, 2011.
- Wauters, Robin. "Marc Randolph Techcrunch". Archived from the original on October 28, 2011. Retrieved October 31, 2011.
- Corp., Pure Atria. "Rational Software Announces Agreement to Acquire Pure Atria". www.prnewswire.com. Archived from the original on February 25, 2017.
- Keating, Gina (2012). Netflixed: The Epic Battle for America's Eyeballs. Portfolio/ Penguin.
- Castillo, Michelle (May 23, 2017). "Reed Hastings' story about the founding of Netflix has changed several times". Archived from the original on November 2, 2017.
- "Netflix Company History". Archived from the original on September 2, 2017.
- DVD's first year – KMWorld Magazine
- Netflix Partners With All Movie Guide To Serve As Preferred DVD Rental Store
- History of Netflix, Inc. – FundingUniverse
- Czar, Stephen (1998). "DVD Historical Timeline". Archived from the original on March 19, 2006. Retrieved January 30, 2006.
- O'Brien, Jeffrey M. (December 2002). "The Netflix Effect". Wired News. Archived from the original on September 5, 2013.
- "Things You Should Know About Renting From Netflix". Lifewire. Archived from the original on July 10, 2017. Retrieved August 10, 2017.
- Netflix, Outside the Box | The New Yorker
- "Blockbuster to Remake Itself Under Creditors". The Wall Street Journal. September 24, 2010. Archived from the original on August 7, 2017.
- How Netflix Reinvented HR
- Billboard 16. June 2001
- "Movies to go". The Economist. July 7, 2005. Archived from the original on December 6, 2008.
- "Marc Randolph | Speaker Profile and Speaking Topics". www.apbspeakers.com. Archived from the original on October 16, 2015. Retrieved November 13, 2015.
- "The inside story of how Netflix transitioned to digital video after seeing the power of YouTube". Archived from the original on December 23, 2017.
- "Netflix Prize Website". Archived from the original on December 10, 2006. Retrieved December 8, 2006.
- "The Victoria Advocate – Feb 26, 2007". p. B4.
- "DVD Sales Plunge in U.S., Digital Sales on the Rise". Time. May 4, 2011. Archived from the original on February 20, 2016.
- "Netflix offers streaming movies to subscribers". Archived from the original on September 2, 2017.
- Netflix Boss Plots Life After the DVD
- "Archived copy". Archived from the original on March 8, 2016. Retrieved February 7, 2016. "Netflix 4Q 2012 Earnings Show 2 Million User Surge In million subscribers.
- Paskin, Willa (March 19, 2013). "Netflix Resurrected Arrested Development. Next Up: Television Itself". Wired. New York City, New York. Archived from the original on March 8, 2014. Retrieved March 8, 2014.
- "By The Numbers: Netflix subscribers". Yahoo! News. Associated Press. July 22, 2013. Archived from the original on March 8, 2014. Retrieved March 7, 2014.
- Stelter, Brian (October 21, 2013). "Netflix Hits Milestone and Raises Its Sights". The New York Times. New York City, New York: NYTC. ISSN 0362-4331. Archived from the original on October 25, 2013. Retrieved March 8, 2014.
- "Netflix Seen Reporting U.S. Web Users Grew to 33.1 Million". Bloomberg News/Newsmax. Archived from the original on January 23, 2014. Retrieved January 23, 2014.
- "40 Amazing Netflix Statistics and Facts". DMR – Digital Marketing Ramblings. Archived from the original on October 18, 2014. Retrieved October 25, 2014.
- Dornhelm, Rachel (December 8, 2006). "Netflix expands indie film biz". American Public Media. Archived from the original on December 10, 2006. Retrieved December 11, 2006.
- Jesdanun, Anick (July 23, 2008). "Netflix shuts movie financing arm to focus on core". Associated Press. Archived from the original on July 26, 2008. Retrieved August 11, 2008.
- Goldstein, Gregg (July 22, 2008). "Netflix closing Red Envelope". Secure Thoughts. Archived from the original on October 26, 2014. Retrieved August 11, 2008.
- Wayner, Peter (September 23, 2002). "New Economy; DVD's have found an unexpected route to a wide public: snail mail". The New York Times. Archived from the original on September 13, 2017.
- Blitstein, Ryan (March 22, 2007). "Vacation policy at Netflix: Take as much as you want". Pittsburgh Post-Gazette. Archived from the original on October 14, 2008. Retrieved November 10, 2008.
- Arango, Tim; Carr, David (November 25, 2010). "Netflix's Move Onto the Web Stirs Rivalries". The New York Times. pp. A1. Archived from the original on July 23, 2013. Retrieved July 21, 2013.
- Hastings, Reed (September 18, 2011). "The Official Netflix Blog : US & Canada: An Explanation and Some Reflections". Blog.netflix.com. Archived from the original on June 14, 2012. Retrieved June 14, 2012.
- Lawler, Richard (September 19, 2011). "Netflix spins DVD-by-mail service off into Qwikster, says it's 'done' with price changes (video)". Engadget. AOL. Archived from the original on March 8, 2014. Retrieved March 8, 2014.
- Murph, Darren (September 19, 2011). "Editorial: Reed Hastings' Netflix spinoff isn't about DVD success, it's about hedging the stream". Engadget. AOL. Archived from the original on March 8, 2014. Retrieved March 8, 2014.
- "Netflix renames DVD-by-mail service, adds video games". CNN. September 19, 2011. Archived from the original on September 19, 2011. Retrieved September 19, 2011.
- Lawler, Richard (October 10, 2011). "Netflix backtracks on Qwikster, will keep DVDs and streaming under the same URL". Engadget. AOL. Archived from the original on March 8, 2014. Retrieved March 8, 2014.
- "Netflix Q1 Earnings Up 88%, Adds 3.M Subscribers". SeekingAlpha. April 25, 2011. Archived from the original on January 4, 2016.
- Netflix Drops Most Since 2004 Archived January 9, 2015, at the Wayback Machine.. Retrieved October 25, 2011
- Netflix earnings jump Archived July 3, 2016, at the Wayback Machine.. Retrieved October 25, 2011
- Tartakoff, Joseph. "The paidContent 50: The Most Successful Digital Media Companies in the U.S." paidContent. Archived from the original on July 19, 2011.
- Netflix Shares Surge on Subscriber Growth Archived July 24, 2013, at the Wayback Machine.. Retrieved January 29, 2012
- "The woes of Netflix: Looks bleak". The Economist. October 27, 2012. Archived from the original on June 16, 2013. Retrieved July 2, 2013.
- Levinthal, Dave (April 7, 2012). "Netflix forms PAC". Politico. Archived from the original on March 16, 2015.
- Franzen, Carl. "Anonymous Launches 'Operation Boycott Netflix' Over PAC". Talking Points Memo. Archived from the original on June 14, 2012.
- Rashid, Fahmida Y. (April 10, 2012). "Netflix Isn't Pro-CISPA, Facebook Is". PC Magazine. Archived from the original on January 23, 2016.
- Thier, Dave (April 10, 2012). "Netflix Has NOT Formed a Pro-Sopa Super-PAC". Forbes. Archived from the original on November 2, 2017.
- "Netflix launching its own awards, honoring outstanding achievements in Netflix". Newswire. February 27, 2013. Archived from the original on March 2, 2013. Retrieved February 27, 2013.
- Hokenson, Christian (March 13, 2013). "Netflix Adds Facebook Sharing Feature". HD Report. Archived from the original on February 19, 2016.
- Congress tweaks US video-privacy law so Netflix can get on Facebook Archived April 8, 2016, at the Wayback Machine., Ars Technica
- Chakrabarty, Saumyadeb; Kalluvila, Sriraj, eds. (April 22, 2014). "Netflix price hikes seen boosting global expansion". Reporting by Soham Chatterjee; Photo Credit: Reuters/Mike Blake. London. Reuters. Archived from the original on April 22, 2014. Retrieved April 22, 2014.
- Kleinman, Alexis (June 13, 2014). "Netflix Has A New Logo And A New Look". The Huffington Post. Archived from the original on June 15, 2014. Retrieved June 16, 2014.
- Lawler, Richard (July 22, 2014). "Netflix crosses 50 million subscribers worldwide and takes aim at Comcast / TWC". Archived from the original on July 24, 2014. Retrieved July 23, 2014.
- Roettgers, Janko (January 19, 2016). "Netflix's China Expansion could take 'many years,' CEO Reed Hastings Cautions". Variety. Archived from the original on January 23, 2016. Retrieved January 20, 2016.
- "Netflix Signs Licensing Deal With China's iQiyi". The Hollywood Reporter. Archived from the original on April 26, 2017. Retrieved April 26, 2017.
- "Netflix launches in 130 new countries, including India and Russia". VentureBeat. Archived from the original on January 6, 2016. Retrieved January 6, 2016.
- "Netflix Everywhere: Live in nearly every country except China". Engadget. AOL. Archived from the original on January 6, 2016. Retrieved January 6, 2016.
- "Netflix announces it's now live in 130 new countries including India and Russia". The Verge. Archived from the original on January 6, 2016. Retrieved January 6, 2016.
- "Netflix Expands Into India, but Not China". Re/code. Vox Media. Archived from the original on January 7, 2016. Retrieved January 6, 2016.
- "Netflix goes live in 130 new countries". CNET. CBS Interactive. Archived from the original on January 8, 2016. Retrieved January 6, 2016.
- Greenberg, Julia. "For Netflix, Discontent Over Blocked VPNs Is Boiling". Wired (magazine). Archived from the original on February 15, 2017.
- Lendl, Jim. "The Best VPN for Netflix in 2018 (that actually works)".
- By Lisa Richwine, Reuters. "Netflix global push grabs more than expected; shares jump Archived August 17, 2016, at the Wayback Machine.." January 20, 2016. Retrieved April 19, 2016.
- Han, Angie. "Netflix Offline Playback Is Finally Here". Slashfilm. Retrieved January 28, 2017.
- Spangler, Todd (February 2, 2017). "Netflix Inks BMG Deal to Manage Music Rights Outside U.S." Variety. Archived from the original on August 7, 2017. Retrieved August 7, 2017.
- Bond, Shannon (April 17, 2017). "Netflix nears 100m subscriber milestone". Financial Times. Archived from the original on May 5, 2017. Retrieved April 30, 2017.
- "Archived copy". Archived from the original on October 23, 2017. Retrieved December 5, 2017.
- "Netflix buys Scots comic book firm Millarworld". BBC News. August 7, 2017. Archived from the original on August 8, 2017. Retrieved August 7, 2017.
- "Netflix Acquires Millarworld". Netflix Media Center. Archived from the original on August 14, 2017.
- Koblin, John (August 14, 2017). "Netflix Signs Shonda Rhimes in Counterpunch to ABC and Disney". The New York Times. ISSN 0362-4331. Archived from the original on August 14, 2017. Retrieved August 14, 2017.
- "Archived copy". Archived from the original on January 24, 2018. Retrieved January 23, 2018.
- "Archived copy". Archived from the original on January 23, 2018. Retrieved January 23, 2018.
- "Archived copy". Archived from the original on February 20, 2018. Retrieved January 23, 2018.
- "Archived copy". Archived from the original on January 24, 2018. Retrieved January 24, 2018.
- "Netflix, Inc. (NFLX) Ownership Summary". NASDAQ.com. Archived from the original on July 10, 2017.
- Falcone, John P. (May 9, 2008). "Netflix Watch Now: Missing too much popular content". CNET. Archived from the original on June 17, 2011. Retrieved July 19, 2010.
- "What Netflix and Hulu Users are Watching… and How". NielsenWire. July 27, 2011. Archived from the original on July 29, 2011. Retrieved July 27, 2011.
- "Netflix Expands Internet Viewing Option". San Francisco Chronicle. Archived from the original on January 15, 2008. Retrieved January 13, 2008.
- "Netflix to lift limits on streaming movies". dailynews.com. Retrieved January 20, 2016.
- "Netflix to phase out $7.99 HD plan for long-term members starting in May". CBC News. Archived from the original on December 2, 2016. Retrieved December 1, 2016.
- "Netflix hikes monthly subscription price by $1 for new customers". CBC News. Archived from the original on December 2, 2016. Retrieved December 1, 2016.
- "Netflix hikes subscription price for 4K TV owners". The Verge. Vox Media. Archived from the original on December 1, 2016. Retrieved December 1, 2016.
- Fung, Brain. "Netflix is finally letting you download videos for offline viewing". The Washington Post. Archived from the original on December 1, 2016. Retrieved November 30, 2016.
- Shaw, Lucas. "Netflix unveils download feature for offline binge-watching". Chicago Tribune. Archived from the original on December 1, 2016. Retrieved November 30, 2016.
- "Netflix finally lets you download shows and movies to watch offline". The Verge. Vox Media. Archived from the original on January 28, 2017. Retrieved January 19, 2017.
- O'Brien, Sara Ashley. "Netflix wants to make it easier to binge-watch on planes". CNN Money. Archived from the original on December 16, 2017. Retrieved February 20, 2018.
- "More mainstream movies for Netflix online". Los Angeles Times. October 1, 2008. Archived from the original on December 4, 2008. Retrieved November 21, 2008.
- Stelter, Brian (August 10, 2010). "Netflix to Stream Films From Paramount, Lions Gate, MGM". The New York Times. Archived from the original on August 11, 2010. Retrieved August 11, 2010.
- Reisinger, Don (July 12, 2011). "Netflix hikes prices, adds DVD-only plan". CNET. Archived from the original on May 3, 2012. Retrieved June 14, 2012.
- Mack, Eric (July 12, 2011). "'Dear Netflix': Price hike ignites social-media fire". CNET. Archived from the original on May 3, 2012. Retrieved June 14, 2012.
- Stelter, Brian (October 10, 2011). "Netflix, in Reversal, Will Keep Its Services Together". The New York Times. Archived from the original on January 1, 2016.
- Lilly, Paul (March 28, 2011). "GameFly Complains USPS Favors Netflix". Maximum PC. Archived from the original on September 20, 2011. Retrieved April 2, 2011.
Netflix has 58 shipping locations
- "The Official Netflix Blog: Ending sales of previously viewed DVDs on website". netflix.com. November 3, 2008. Archived from the original on November 6, 2008. Retrieved November 21, 2008.
- "Warner Bros. Home Entertainment and Netflix Announce New Agreements Covering Availability of DVDs, Blu-ray and Streaming Content". netflix.mediaroom.com. January 6, 2010. Archived from the original on December 23, 2016. Retrieved December 22, 2016.
- "Universal Studios Home Entertainment and Netflix Announce New Distribution Deals for DVDs, Blu-ray and Streaming Content". netflix.mediaroom.com. April 9, 2010. Archived from the original on July 14, 2011. Retrieved December 22, 2016.
- "Twentieth Century Fox and Netflix Announce Comprehensive Strategic Agreement That Includes Physical and Digital Distribution". PR Newswire. Cision. April 9, 2010. Archived from the original on December 23, 2016. Retrieved December 22, 2016.
- "Netflix Splits DVD-Streaming Business, Rebrands With Qwikster, Adds Video Games". Fast Company. Archived from the original on October 9, 2016. Retrieved October 7, 2016.
- "Remember When Netflix Wanted To Rent DVDs On A Different Website? Yeah, That Was A Fun Week". TechCrunch. Archived from the original on October 9, 2016. Retrieved October 7, 2016.
- "reportedLooks Back on Its Near-Death Spiral". The New York Times. Archived from the original on October 9, 2016. Retrieved October 7, 2016.
- "Netflix abandons plan for Qwikster DVD service". CNN Money. Archived from the original on October 9, 2016. Retrieved October 7, 2016.
- "How Netflix Lost 800,000 Members, and Good Will". The New York Times. Archived from the original on October 9, 2016. Retrieved October 7, 2016.
- "Is Netflix About to Copy Amazon?". The Motley Fool. Archived from the original on October 9, 2016. Retrieved October 7, 2016.
- "Netflix Sharpens Focus On DVDs With DVD.com, But Don't Cry Qwikster. (It's Staying)". TechCrunch. Archived from the original on October 9, 2016. Retrieved October 7, 2016.
- "Here's How Netflix's DVD Envelope Designs Have Changed Since 2012". Paste Magazine. Archived from the original on October 9, 2016. Retrieved October 7, 2016.
- Netflix CEO predicts 2018 revenue to grow to about US$15bn
- When Will Netflix Kill Its DVD Service?
- "Netflix Unveils Profiles". Netflix. January 18, 2005. Archived from the original on December 7, 2008. Retrieved August 12, 2008.
- "Profiles feature going away". Netflix Community Blog. January 19, 2008. Archived from the original on July 2, 2008. Retrieved January 19, 2008.
[T]he motivation is solely driven by keeping our service as simple and as easy to use as possible. Too many members found the feature difficult to understand and cumbersome, having to consistently log in and out of the website. Please know that the motivation is solely driven by keeping our service as simple and as easy to use as possible.
- "Netflix To Eliminate Profiles Feature". Slashdot. January 19, 2008. Archived from the original on April 11, 2016. Retrieved January 19, 2008.
Unfortunately, the fun stops September 1, at which point Netflix is, for unknown reasons, going to terminate this feature. Why? To '...help us to continue to improve the Netflix website for all our customers.' Improvement indeed.
- "Netflix to eliminate profiles, instigate roommate feuds". c|Net news. January 19, 2008. Archived from the original on August 6, 2009. Retrieved January 19, 2008.
Lousy move, Netflix. A thread on feedback forum Get Satisfaction revealed that other people aren't too happy either.
- "Netflix killing extra queues to "improve" service". ars technica. June 19, 2008. Archived from the original on June 20, 2008. Retrieved June 19, 2008.
An online petition is already available, with signees agreeing to either move to a cheaper plan, put their account on hold, or cancel their accounts entirely. Netflix must be banking that the improvements to its web site will offset the ill will and lost subscribers that this news has engendered.
- "What is happening to Profiles?". Netflix Customer Service. January 19, 2008. Retrieved January 19, 2008.
- "Netflix Community Blog: Profiles feature NOT going away". Blog.netflix.com. June 30, 2008. Archived from the original on November 9, 2008. Retrieved November 21, 2008.
- Pepitone, Julianne (August 1, 2013). "Netflix launches user profiles for individual recommendations". CNN. Archived from the original on October 6, 2014.
- Pepitone, Julianne (August 1, 2013). "Netflix launches user profiles for individual recommendations". CNNMoney. Archived from the original on October 6, 2014.
- Lawler, Ryan (August 1, 2013). "Netflix Makes Recommendations More Personalized By Adding Individual User Profiles". TechCrunch. Archived from the original on November 17, 2017.
- Rogowsky, Mark (August 2, 2013). "Netflix Profiles: One Step Up, Two Steps Back". Forbes. Archived from the original on October 17, 2017.
- "Remote controls to get a Netflix button". CNET. Archived from the original on March 14, 2017. Retrieved March 13, 2017.
- "Netflix Switch Lets You Netflix And Chill With The Push Of A Button". Tech Times. September 28, 2015. Archived from the original on October 11, 2015. Retrieved October 21, 2015.
- "The Switch". makeit.netflix.com. Archived from the original on September 28, 2015. Retrieved October 21, 2015.
- "Les prouesses de la compression vidéo". CNRS Le journal. Archived from the original on February 20, 2018.
- McAlone, Nathan (May 18, 2016). "Netflix releases tool to determine internet speed". Yahoo Tech. Archived from the original on September 11, 2016. Retrieved December 28, 2016.
- Andreeva, Nellie. "It's Official: Netflix Picks Up David Fincher- Kevin Spacey Series 'House Of Cards'". Deadline Hollywood. Archived from the original on May 8, 2012. Retrieved June 14, 2012.
- Andreeva, Nellie. "Netflix Picks Up New Episodes Of 'Arrested Development'". Deadline Hollywood. Archived from the original on May 28, 2012. Retrieved June 14, 2012.
- Adler, Tim (October 3, 2011). "Update: Miramax's Mike Lang and Netflix's Ted Sarandos Talk Shop; Netflix Adds 'Lilyhammer' To TV Lineup". Deadline Hollywood. Archived from the original on September 19, 2016. Retrieved September 18, 2016.
- Tartaglione, Nancy (March 21, 2012). "Famke Janssen, Bill Skarsgard Cast In Eli Roth's 'Hemlock Grove'; Netflix To Air Gaumont-Produced Series In Early 2013". Deadline Hollywood. Archived from the original on March 7, 2014. Retrieved March 7, 2014.
- Lieberman, David (February 12, 2013). "DreamWorks Animation To Produce First Netflix Original Series For Kids". Deadline Hollywood. Archived from the original on March 8, 2014. Retrieved March 8, 2014.
- Lieberman, David (June 17, 2013). "DreamWorks Animation To Produce TV Shows Based On Its Characters For Netflix". Deadline Hollywood. Archived from the original on March 8, 2014. Retrieved March 8, 2014.
- Goldberg, Lesley (April 30, 2013). "Netflix Sets Premiere Date for Jenji Kohan's 'Orange Is the New Black'". The Hollywood Reporter. Archived from the original on May 2, 2013. Retrieved April 30, 2013.
- Ha, Anthony (October 21, 2013). "Netflix: 'Orange Is The New Black' Is Our Most-Watched Original, But Our TV Exclusives Are Even Bigger". TechCrunch. Archived from the original on February 15, 2016. Retrieved February 12, 2016.
- Littleton, Cynthia (February 5, 2016). "'Orange Is the New Black' Renewed For 3 Seasons By Netflix". Variety. Archived from the original on February 5, 2016. Retrieved February 5, 2016.
- "Is Orange is the New Black over?". Metro US. 2018-03-07. Retrieved 2018-03-11.
- "Marvel TV shows to debut on Netflix". BBC News. November 8, 2013. Archived from the original on November 11, 2013. Retrieved November 11, 2013.
- Lieberman, David (November 7, 2013). "Disney To Provide Netflix With Four Series Based On Marvel Characters". Deadline Hollywood. Archived from the original on April 8, 2014. Retrieved November 7, 2013.
- Spangler, Todd (November 7, 2013). "Netflix Orders Four Marvel Live-Action Series". Variety. Archived from the original on November 10, 2013. Retrieved November 7, 2013.
- "Marvel's Iron Fist Release Date, Trailer, Review, Cast, and More". Den of Geek. Archived from the original on September 14, 2017. Retrieved September 14, 2017.
- Collura, Scott (July 21, 2017). "Comic-Con 2017: The Defenders – We Just Saw the First Episode". IGN. Archived from the original on July 22, 2017. Retrieved September 14, 2017.
- Hibberd, James (April 29, 2016). "Marvel's The Punisher spin-off ordered by Netflix". Entertainment Weekly. Archived from the original on April 29, 2016. Retrieved April 29, 2016.
- "Netflix Orders 'Marvel's The Punisher' To Series". Marvel.com. April 29, 2016. Archived from the original on April 29, 2016. Retrieved April 29, 2016.
- "Star Wars: The Clone Wars – The Lost Missions Now on Netflix". starwars.com. Lucasfilm. March 7, 2014. Archived from the original on March 7, 2014. Retrieved March 7, 2014.
- Andreeva, Nellie (April 22, 2014). "Mitch Hurwitz Inks Multi-Year Deal With Netflix For New Series". Deadline Hollywood. Archived from the original on April 23, 2014. Retrieved April 23, 2014.
- "BoJack Horseman – Rotten Tomatoes". Rotten Tomatoes. Archived from the original on October 11, 2016. Retrieved September 23, 2016.
- "Only On Netflix: Sci-Fi Giants The Wachowskis And J. Michael Straczynski Team-Up To Create 'Sense8'" (Press release). Netflix. PR Newswire. March 27, 2013. Archived from the original on May 11, 2015. Retrieved October 25, 2014.
- McNary, Dave (September 14, 2016). "Toronto: Dane DeHaan-Tatiana Maslany's 'Two Lovers and a Bear' Sold to Fox, Netflix". Variety. Archived from the original on September 18, 2016. Retrieved September 18, 2016.
- "Laughing All the Way to the Bank". The Ringer. Archived from the original on September 15, 2017. Retrieved September 14, 2017.
- "Inside Jerry Seinfeld's $100 million decision to jump to Netflix". Archived from the original on January 29, 2017.
- "Netflix to boost in-house production arm". Archived from the original on October 31, 2016.
- Statt, Nick (October 16, 2017). "Netflix plans to spend $8 billion to make its library 50 percent original by 2018". The Verge. Archived from the original on October 17, 2017. Retrieved October 17, 2017.
- "Netflix in campaign to 'set record straight' on $500-million pledge for Canadian productions". The Globe and Mail. October 9, 2017. Archived from the original on February 20, 2018. Retrieved October 18, 2017.
- Hayes, Dade (October 10, 2017). "Netflix Defends $500 Million Canadian Investment: "No Tax Deals Were Part Of The Approval"". Deadline. Archived from the original on October 19, 2017. Retrieved October 18, 2017.
- Fuente, Anna Marie de la (November 22, 2017). "Netflix to Make its First Original Colombian Series". Variety. Archived from the original on November 22, 2017. Retrieved November 22, 2017.
- Wall Street Journal: Relativity Media Netflix Archived January 9, 2015, at the Wayback Machine.. Retrieved July 6, 2010
- Barnes, Brooks; Stelter, Brian (September 26, 2011). "Netflix, DreamWorks Announce Content Deal". The New York Times. Archived from the original on September 26, 2011. Retrieved September 27, 2011.
- Fritz, Ben (June 28, 2012). "Company Town". Los Angeles Times. Archived from the original on February 11, 2012. Retrieved June 28, 2012.
- "Open Road Inks Deal to Bring Pics to Showtime". October 1, 2013. Archived from the original on October 29, 2013. Retrieved December 9, 2013.
- FilmDistrict Netflix Archived August 4, 2016, at the Wayback Machine.. Retrieved July 6, 2010
- "Netflix Won't Host Golden Globes Party With Weinstein Company". Variety.com. Archived from the original on January 30, 2018.
- "Weinstein Co. and Netflix sign a multi-year licensing agreement". Deadline Hollywood. March 9, 2011. Archived from the original on February 22, 2012. Retrieved February 21, 2012.
- Netflix, Weinstein Co To "Reinvent" Pay-TV Experience With New Multi-Year Pact Archived August 21, 2013, at the Wayback Machine.. Retrieved August 20, 2013
- Netflix Gets Rights to Sony Animation Films Archived August 27, 2016, at the Wayback Machine.. Retrieved May 27, 2014
- "VIZ MEDIA EXPANDS RELATIONSHIP WITH NETFLIX TO OFFER POPULAR ANIME TITLES AVAILABLE TO WATCH INSTANTLY FROM NETFLIX". Viz Media.com. Archived from the original on October 16, 2017. Retrieved October 15, 2017.
- Chabot, Jeff (February 18, 2011). "Netflix loses Criterion films". HD Report. Archived from the original on February 21, 2011. Retrieved February 18, 2011.
- Bloomberg News (September 4, 2012). "Amazon Adds Movies to Streaming Service in New Challenge to Netflix". Advertising Age. Crain Communications. Archived from the original on March 8, 2014. Retrieved March 8, 2014.
- Blair, Nancy (August 10, 2010). "Epix, Netflix announce deal to stream movies". USA Today. Tysons Corner, VA: Gannett. ISSN 0734-7456. Archived from the original on March 8, 2014. Retrieved March 8, 2014.
- Adegoke, Yinka (May 3, 2012). McCormick, Gerald E.; Von Ahn, Lisa, eds. "Viacom profit beats, but Nickelodeon worries loom". London. Reuters. Archived from the original on March 8, 2014. Retrieved March 8, 2014.
- "Starz to Split From Netflix". The Wall Street Journal. Archived from the original on January 9, 2015. Retrieved September 1, 2011.
- Szalai, Georg (December 5, 2012). "Netflix's Ted Sarandos Calls Disney Content Deal a 'Game Changer'". The Hollywood Reporter. Archived from the original on August 25, 2013. Retrieved July 2, 2013.
- "Netflix And RADiUS-TWC Announce Multi-Year Output Deal in the United States To Bring Diverse Slate To Widest Possible Audience". .heraldonline.com. August 23, 2012. Archived from the original on August 26, 2012. Retrieved August 23, 2012.
- Netflix outbids premium TV for rights to Disney movies Archived May 24, 2013, at the Wayback Machine.. Retrieved December 4, 2012.
- Disney inks exclusive licensing deal with Netflix Archived February 9, 2013, at the Wayback Machine.. effective December 31, 2012.
- 'Disney Movies Online' Store, Site Shutting Down Archived January 22, 2016, at the Wayback Machine.. Retrieved December 4, 2012
- "Marvel and Star Wars films will ditch Netflix for Disney's own service". CNET. Archived from the original on September 7, 2017. Retrieved September 7, 2017.
- "The Walt Disney Company To Acquire Twenty-First Century Fox, Inc., After Spinoff Of Certain Businesses, For $52.4 Billion In Stock" (Press release). The Walt Disney Company. December 14, 2017. Archived from the original on December 14, 2017. Retrieved December 14, 2017.
- "Netflix scores deals with Turner, Warner Bros". CNET. January 14, 2013. Archived from the original on January 16, 2013. Retrieved January 14, 2013.
- "Netflix everything leaving in March". Business Insider. February 25, 2015. Archived from the original on September 13, 2016. Retrieved August 28, 2016.
- "Shows from Cartoon Network on Hulu!". YouTube. May 30, 2015. Archived from the original on December 3, 2016. Retrieved August 28, 2016.
- "Bell Media's The Movie Network Inks National Licensing Agreement with Twentieth Century Fox Television Distribution – Bell Media". www.bellmedia.ca. Archived from the original on January 5, 2018.
- "Netflix Canada Cuts Exclusive Deal for Disney Films" Archived September 5, 2016, at the Wayback Machine. VideoInk
- Salmon, Felix. "Netflix's dumbed-down algorithms". Reuters. Archived from the original on November 24, 2014. Retrieved November 25, 2014.
- McArdle, Megan. "Netflix Is Caught Between a DVD and a Hard Place". Bloombergview. Bloomberg L.P. Archived from the original on December 13, 2014. Retrieved November 25, 2014.
- Kit, Borys (January 23, 2018). "Netflix in Talks to Acquire 'Cloverfield' Sequel From Paramount". The Hollywood Reporter. Archived from the original on January 24, 2018. Retrieved January 24, 2018.
- Kit, Borys; McClintonk, Pamela (February 6, 2018). "Sources: Netflix Paid Paramount More Than $50 Million for 'Cloverfield Paradox'". The Hollywood Reporter. Archived from the original on February 7, 2018. Retrieved February 6, 2018.
- McNary, Dave (February 8, 2018). "Netflix Buys Michael Pena-Lizzy Caplan Thriller 'Extinction' From Universal". Variety. Archived from the original on February 8, 2018. Retrieved February 8, 2018.
- "All about PlayReady 3.0, Microsoft's secret plan to lock down 4K movies to your PC". PC World. Archived from the original on February 16, 2017. Retrieved February 15, 2017.
- "How to watch Netflix in UHD". Techradar. Archived from the original on February 16, 2017. Retrieved February 15, 2017.
- "Netflix 4K streaming comes to the PC—but it needs Kaby Lake CPU". Ars Technica. Archived from the original on February 16, 2017. Retrieved February 15, 2017.
- "Preview of 4K UHD Netflix content on NVIDIA GPUs". Nvidiacusthelp. Retrieved July 27, 2017.
- Molla, Rani. "Netflix now has nearly 118 million streaming subscribers globally". Recode. Retrieved 7 March 2018.
- "Netflix outruns Blockbuster five-to-one online". Siteanalytics.compete.com. Archived from the original on March 1, 2009. Retrieved June 29, 2011.
- "Netflix.com Traffic, Demographics and Competitors – Alexa". www.alexa.com. Archived from the original on October 29, 2017. Retrieved January 29, 2018.
- Mark Hachman, PCmag.com. "Netflix, Video Kiosks Replacing the Local Video Store Archived July 2, 2016, at the Wayback Machine.." May 4, 2011. Retrieved May 6, 2011.
- Lawler, Ryan. July 24, 2012. "Netflix Adds Warner Bros. Exec As Its New chief marketing officer." "Archived copy". Archived from the original on May 7, 2016. Retrieved July 24, 2012.
- "Streaming social: What marketers can learn from Netflix's social strategy". Marketing Land. Retrieved 7 March 2018.
- "Netflix – Movies and TV series by country". Whats New On Netflix. Retrieved 23 March 2018.
- Star Staff; Canadian Press (September 10, 2010). "Netflix stumbles as it launches in Canada". Toronto Star. Archived from the original on December 9, 2014. Retrieved December 3, 2014.
- Pepitone, Julianne (July 5, 2011). "Netflix expands to 43 new countries". CNN. Archived from the original on December 10, 2014. Retrieved December 1, 2014.
- "Netflix launches UK film and TV streaming service". BBC News. January 9, 2012. Archived from the original on January 9, 2012. Retrieved January 9, 2012.
- "Netflix Launches In Sweden, Denmark, Norway And Finland" (Press release). PR Newswire. October 18, 2012. Archived from the original on November 27, 2014. Retrieved November 14, 2014.
- Wallenstein, Andrew. "Netflix 2014 European Expansion: A Look Ahead". Variety. Archived from the original on December 19, 2014. Retrieved December 1, 2014.
- "Netflix now in France, Germany, Austria, Switzerland, Belgium and Luxembourg". Netflix Media Center (Press release). September 18, 2014. Archived from the original on September 19, 2014. Retrieved November 14, 2014.
- "Netflix to launch in Australia and New Zealand in March 2015". Netflix Media Center (Press release). November 18, 2014. Archived from the original on November 29, 2014. Retrieved November 20, 2014.
- "How the Australian Netflix differs from the US service". The Sydney Morning Herald. March 24, 2015. Archived from the original on March 24, 2015. Retrieved March 24, 2015.
- "Netflix to launch in Japan this fall". Netflix Media Center (Press release). February 4, 2015. Archived from the original on February 5, 2015. Retrieved February 5, 2015.
- Ramos, João (June 6, 2015). "Portugal terá Netflix em Outubro" ["Portugal will have Netflix in October"]. Expresso (in Portuguese) (2223). Paço de Arcos: Impresa Publishing. pp. E20–E21. Archived from the original on August 13, 2017. Retrieved June 6, 2015. (Subscription required (. ))
- Kline, Daniel B. (January 9, 2016). "CES 2016: Reed Hastings on the Future of Netflix". The Motley Fool. Archived from the original on April 13, 2016. Retrieved April 14, 2016.
- Kelion, Leo (January 6, 2016). "CES 2016: Netflix extends its service to almost all the world". BBC News. Archived from the original on April 26, 2016. Retrieved April 14, 2016.
- Russell, Jon. "Netflix enters China via licensing deal with top video streaming service iQiyi". TechCrunch. Archived from the original on April 26, 2017. Retrieved April 26, 2017.
- "Netflix Language Preferences". www.netflix.com. Retrieved December 12, 2017.
- Merrill, Scott (February 23, 2010). "Walmart buys VUDU". TechCrunch. AOL Inc. Archived from the original on August 27, 2013. Retrieved September 23, 2013.
- Lieberman, David (October 17, 2004). "Netflix, Blockbuster in All-Out DVD Rental Price War". USA Today. Retrieved October 10, 2015.
- Liedtke, Michael (July 24, 2007). "Netflix Gives Up Profit to Gain Business". Forbes. Retrieved July 24, 2007.[dead link]
- "Blockbuster Abandons Plans for Netflix-Like Streaming Service". PC Magazine. Archived from the original on October 9, 2012. Retrieved October 6, 2012.
- Cheng, Andrea (November 6, 2013). "Roll credits: Dish shuttering its remaining 300 Blockbuster stores". MarketWatch. Archived from the original on November 10, 2013. Retrieved November 10, 2013.
- Fisher, Ken (June 19, 2005). "Netflix sees a bright future, sans Amazon competition". arstechnica.com. Archived from the original on April 25, 2014. Retrieved April 25, 2014.
- PASCAL-EMMANUEL GOBRY (January 20, 2011). "Amazon Buys Lovefilm, The Netflix Of Europe". Business Insider. Business Insider, Inc. Archived from the original on June 1, 2013. Retrieved September 23, 2013.
- Flacy, Mike (March 9, 2013). "Netflix Instant vs. Hulu Plus vs. Amazon Video". Digital Trends. Archived from the original on September 18, 2013. Retrieved September 23, 2013.
- "Redbox-Verizon Streaming to Challenge Netflix by Year-End". Bloomberg BusinessWeek. Archived from the original on September 25, 2012. Retrieved October 6, 2012.
- Lawer, Richard. "Redbox Instant beta invites slowly start rolling out, iOS and Android apps appear". Engadget. Archived from the original on January 26, 2013. Retrieved February 4, 2013.
- Cheng, Roger. "Redbox Instant is no Netflix killer". CNET. Archived from the original on April 19, 2013. Retrieved February 4, 2013.
- Benzinga. "Redbox Instant Beta Launches with Glitches, Lackluster Selection". NASDAQ. Archived from the original on January 15, 2013. Retrieved February 4, 2013.
- Abbruzzese, Jason. "CuriosityStream: the new 'Netflix for non-fiction'". Archived from the original on March 13, 2016.
- Stenovec, Timothy (August 1, 2013). "Netflix Launches Profiles, Finally Realizing How People Really Watch Movies On It". The Huffington Post. Archived from the original on March 19, 2016.
- Sjöberg, Lore (February 19, 2004). "Netflix Imitators Are Everywhere". Wired. Archived from the original on July 26, 2010. Retrieved July 19, 2010.
- McGinn, Daniel (November 2005). "Skin City". Wired. Archived from the original on April 20, 2010. Retrieved July 19, 2010.
- Kidman, Alex (March 24, 2016). "Review: Netflix vs Stan vs Presto". Australian Broadcasting Corporation. Archived from the original on April 2, 2016. Retrieved March 22, 2016.
- "The Nordic leads the SVOD market in Europe". Archived from the original on March 24, 2017. Retrieved July 4, 2017.
- "Svensk TV-marknad 2017: Rekordhög omsättning drivet av webb-TV". Archived from the original on June 15, 2017. Retrieved July 4, 2017.
- "Netflix in Southeast Asia: iflix, Hooq welcome competition". Archived from the original on September 23, 2016. Retrieved September 21, 2016.
- Lim, Kuan (August 19, 2015). "The Challenges of Video on Demand in Southeast Asia". PC Magazine. Archived from the original on March 2, 2016. Retrieved February 14, 2016.
- "TVNZ will livestream services from Monday". NZ Herald. June 23, 2017. ISSN 1170-0777. Retrieved November 22, 2017.
- "Sky TV considers options after NZ rejects Vodafone New Zealand deal". Reuters. February 23, 2017. Archived from the original on December 1, 2017. Retrieved November 22, 2017.
- "NZ Media Profile: Kym Niblock, chief product and information officer, TVNZ – Mediaweek". www.mediaweek.com.au. Archived from the original on December 1, 2017. Retrieved November 22, 2017.
- "A guide to NZ streaming services". Stuff. Retrieved November 22, 2017.
- "Perché Now TV, Infinity e Prime Video dovrebbero essere come Netflix". DAILYBEST (in Italian). March 22, 2017. Archived from the original on December 1, 2017. Retrieved November 22, 2017.
- Mohammed, Omar (November 27, 2015). "Africa's biggest media company will fight Netflix for control of the global streaming market". Quartz. Archived from the original on February 17, 2016. Retrieved February 14, 2016.
- "Dos semanas probando Blim". Archived from the original on November 28, 2016.
- "Blim, copia de Netflix, fracasará porque Televisa no entiende a los mileniales". February 22, 2016. Archived from the original on August 14, 2016.
- Forbes Staff (October 4, 2016). "Netflix se burla de Televisa y Rebelde". Forbes Mexico. Archived from the original on August 5, 2017.
- Arango, Tim (December 12, 2010). "Time Warner Views Netflix as a Fading Star". The New York Times. Archived from the original on May 24, 2013. Retrieved September 19, 2011.
- Phillips, Matt (May 4, 2011). "Time Warner Chief: 'Things Like Netflix are Welcome Additions'". Wall Street Journal blog. Archived from the original on September 7, 2011. Retrieved September 19, 2011.
- Stelter, Brian (July 18, 2013). "Netflix Does Well in 2013 Primetime Emmy Nominations". The New York Times. Archived from the original on July 19, 2013. Retrieved July 18, 2013.
- "House Of Cards". Emmys.com. Archived from the original on July 25, 2013. Retrieved July 19, 2013.
- "Netflix Makes History With Two Primetime Creative Arts Emmy® Awards". The Star-Ledger. PR Newswire. September 15, 2013. Archived from the original on September 21, 2013. Retrieved September 16, 2013.
- Sharma, Amol & Alexandra Cheney (September 23, 2013). "Netflix Makes Some History With Showing at Emmys". The Wall Street Journal. Archived from the original on September 24, 2015. Retrieved September 23, 2013.
- Farley, Christopher John (December 12, 2013). "Golden Globes Nominations 2014: '12 Years a Slave,' 'American Hustle' Lead Field". The Wall Street Journal. Archived from the original on December 13, 2013. Retrieved December 12, 2013.
- Zurawik, David (December 12, 2013). "'House of Cards' star Robin Wright earns series' sole Golden Globes win". The Baltimore Sun. Archived from the original on January 13, 2014. Retrieved January 13, 2014.
- Hyman, Vicki (January 12, 2014). "2014 Golden Globes: Robin Wright wins best actress for online-only 'House of Cards'". The Star-Ledger. Archived from the original on January 15, 2014. Retrieved January 13, 2014.
- Littleton, Cynthia (January 12, 2014). "Golden Globes: 'Brooklyn Nine Nine' Nabs Upset TV Comedy Wins". Variety. Archived from the original on January 16, 2014. Retrieved January 14, 2014.
- "73rd Annual Peabody Awards". PeabodyAwards.cm. May 2014. Archived from the original on March 25, 2016.
- "Netflix just scored a remarkable 31 Emmy nominations". BGR.com. July 10, 2014. Archived from the original on July 13, 2014. Retrieved July 11, 2014.
- "Netflix's shows grab most nominations in major Emmy categories". July 18, 2016. Archived from the original on January 18, 2017. Retrieved January 16, 2017.
- Sarkar, Samit (July 13, 2017). "Westworld, Stranger Things lead 2017 Emmy nominations". Polygon. Archived from the original on September 14, 2017. Retrieved September 14, 2017.
- Setoodeh, Brent Lang,Ramin (2017-01-24). "Sundance: Netflix Lands Russian Doping Documentary 'Icarus' (EXCLUSIVE)". Variety. Retrieved 2018-03-08.
- Ben Fritz, Los Angeles Times. "Netflix Chief Executive Reed Hastings' compensation doubled to $5.5 million Archived December 3, 2011, at the Wayback Machine.." April 20, 2011. Retrieved April 22, 2011.
- David B. Wilkerson, Market Watch."Netflix expected to post strong earnings Archived November 5, 2013, at the Wayback Machine.." April 21, 2011. Retrieved April 22, 2011.
- "Netflix messes up". The Economist. September 24, 2011. Archived from the original on September 26, 2011.
- Mucken, Lynn (July 13, 2011). "Alternatives for angry Netflix customers: Ticked over the company's price increase? Here's what some of the other video services have to offer". MSN. Archived from the original on April 27, 2012.
- "Netflix shares hit by bleak 2012 outlook". Toronto. Reuters. November 22, 2011. Archived from the original on November 24, 2011. Retrieved November 24, 2011.
- "Netflix, Inc.: NASDAQ:NFLX quotes & news – Google Finance". Google. Archived from the original on June 20, 2012. Retrieved June 14, 2012.
- "Netflix Stock May Never Recover from Qwikster Calamity". InvestorPlace. October 25, 2011. Archived from the original on May 11, 2012. Retrieved June 14, 2012.
- "Analyst calls Netflix's business 'broken' – The Ratings Game". MarketWatch. Archived from the original on May 22, 2012. Retrieved June 14, 2012.
- Collinson, Patrick. "Netflix announces immediate fee increase for new UK subscribers". The Guardian. Archived from the original on October 20, 2014. Retrieved October 25, 2014.
- Great Speculations (May 15, 2014). "The Impact Of Netflix's Price Rise". Forbes. Archived from the original on October 25, 2014. Retrieved October 25, 2014.
- "The problem with Netflix". Reuters. Archived from the original on November 29, 2014. Retrieved November 25, 2014.
- Welch, Chris (April 11, 2016). "Netflix's longtime customers will start paying $9.99 per month by May". The Verge. Archived from the original on April 19, 2016. Retrieved April 19, 2016.
- Grothaus, Michael (March 3, 2016). "Netflix Has Started An 'Arms Race' For Original Content". Fast Company. Archived from the original on August 31, 2016. Retrieved August 28, 2016.
- "2015 annual results". Netflix, Inc. Archived from the original on October 20, 2016.
- "Netflix settles class action lawsuit". Ars Technica. Archived from the original on November 17, 2017. Retrieved June 4, 2017.
- Gardner, Eriq (October 22, 2015). "Netflix Hit With Copyright Lawsuit Over Classic Italian Film 'Bicycle Thief'". Archived from the original on May 20, 2017.
- Child, Ben (October 23, 2015). "Netflix sued for streaming Bicycle Thieves 'without copyright'". Archived from the original on October 25, 2017.
- "Netflix Class Action Filed Over 'Grandfathered' Price Increase". Top Class Actions. July 1, 2016. Archived from the original on November 17, 2017. Retrieved June 4, 2017.
- Mintzer, Jordan (April 12, 2018). "Cannes Artistic Director on Battling Netflix, Banning Selfies and Gender Equality on the Croisette". The Hollywood Reporter. Retrieved April 14, 2018.
- Richford, Rhonda (March 23, 2018). "Cannes Artistic Director Explains Netflix Competition Ban". The Hollywood Reporter. Retrieved April 14, 2018.
- "What Television Will Look Like in 2025, According to Netflix". Wired. May 2014. Archived from the original on July 6, 2014. Retrieved July 11, 2014.
- "Netflix's Long Term View". Netflix. Archived from the original on June 6, 2014.
- "House of Cards". YouTube. Archived from the original on July 3, 2015.
- "House of Cards". Al Jazeera. February 14, 2014. Archived from the original on March 2, 2014.
- Lum, Shelby (February 16, 2014). "Opinion: Netflix spoils subscribers, might be future of television". The Lantern. Archived from the original on July 14, 2014.
- Parfitt, Tom (June 24, 2016). "Netflix is just a CIA plot, says Kremlin". The Times.
- https://www.forbes.com/sites/kevinmurnane/2018/01/24/xbox-game-pass-bombshell-could-make-microsoft-the-netflix-of-video-games/#65580c73610a Archived January 30, 2018, at the Wayback Machine.
- "Archived copy". Archived from the original on August 15, 2017. Retrieved August 16, 2017.
- "Archived copy". Archived from the original on January 30, 2018. Retrieved January 30, 2018.
|Wikimedia Commons has media related to Netflix.|