Outlit

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Outlit
Type of site
Publishing and Social Networking
Available inEnglish
Created byLucien Zeigler (CEO)
William Treadway
Christian Zeigler
Sam Clarke
IndustryJournalism
URLoutl.it
CommercialYes
RegistrationRequired
Launched2014
Current statusActive

Outlit is an online social networking and digital media virtual marketplace founded in 2014 in Arlington, Virginia.[1] Registered users can publish stories and earn from views by other users. Outlit offers bloggers and publishers three sources of revenue for their content: a share of digital advertising revenue, on-demand digital payments, and subscriptions. The service launched in 2014 as an "iTunes of News,"[2] with over 40 newspapers and magazines in the United States. Outlit announced an expansion in 2019 to become a social information marketplace enabling anyone to publish and earn from other users.[3] Content on Outlit comes in the form of short posts with longer content able to be monetized through ads, direct digital micropayments, or subscriptions.

History[edit]

The company's CEO and co-founder is Lucien Zeigler, a media consultant and economist. Zeigler has said that Outlit was founded in response to declining revenues for publishers and the prevalence of advertising in news media, as well as the "inefficiency of the subscription business model" for readers.[4]

Outlit is backed by an undisclosed angel investment secured in March 2015.[5]

References[edit]

  1. ^ "Outlit". Bloomberg Business. Retrieved 5 June 2015.
  2. ^ Eric Hal Schwartz (2015). "A Virginia Startup Has Launched the iTunes of News". DCInno. Retrieved 5 June 2015.
  3. ^ Verma, Sandeep. "Outlit, the Social Media Platform Built for Stories and News, Releases New Features Enabling All Users to Earn Money for Posts, Published Stories". ePRNews. Retrieved 2020-05-18.
  4. ^ Ethan Rothstein (March 30, 2015). "'Disruptive' Media Startup to Launch Next Month". ArlNow.com. Retrieved 5 June 2015.
  5. ^ Eric Hal Schwartz (2015). "A Virginia Startup Has Launched the iTunes of News". DCInno. Retrieved 5 June 2015.