ReachLocal

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ReachLocal
Company typeDivision
IndustryOnline marketing
Founded2003
HeadquartersWoodland Hills, California,
United States
Area served
North America
Australia
New Zealand
Revenue$514.07 million (As of 2013)[1]
ParentGannett

ReachLocal, Inc. (ReachLocal), a divisions of Gannett,[2] was a provider of digital marketing solutions to businesses in the United States, Canada, Australia, and New Zealand. ReachLocal now operates as LocaliQ in the United States, Canada and the United Kingdom.[3][4]

History[edit]

ReachLocal was founded in 2003 by Zorik Gordon, Nathan Hanks, Michael Kline, Robert Wright, John Mazur, and Robert "Rick" Spitz.[citation needed]

ReachLocal's first product[when?] was a search engine advertising service[5] called ReachSearch. This technology places businesses’ advertisements on multiple search engines, including Google, Yahoo! and Bing.[6] ReachLocal has since introduced a range of digital marketing products, including ReachEdge, its lead conversion software.[7]

In 2010, ReachLocal launched its initial public offering (IPO).[8] Before the company's IPO, ReachLocal was venture-backed by VantagePoint Venture Partners, Rho Ventures and Galleon Special Opportunities Partners Fund LP.[9]

In February 2011, ReachLocal acquired DealOn, a local deals company for approximately $10 million. [10]

In April of 2014, ReachLocal appointed Sharon Rowlands as chief executive officer and member of its board of directors, replacing interim CEO David Carlick.[11]

In June of 2016, the company was acquired by Gannett for about $156 million.[12]

In January 2019, Gannett named Kevin Gentzel, who became the media company's first chief revenue officer in 2015, as president of USA TODAY Network Marketing Solutions,[13] when Sharon Rowlands was appointed the CEO of Web.com.[14]

In February of 2023, ReachLocal became LocaliQ in the United States and Canada.[15]

Staff and clients[edit]

As of March 2017, ReachLocal had over 1,300 employees across 68 offices[16] located in the United States, Australia, Brazil, Canada, Mexico, Germany, the Netherlands, New Zealand, Singapore, Austria, India, Belgium, and Japan.[17] As of February 2016, the company had more than 17,000 active clients.[18]

Services[edit]

In addition to search engine marketing, ReachLocal provides other online marketing services. In 2005, the company launched ReachSearch, a search engine advertising product designed to attract more leads from consumers. The product achieves this by placing text advertisements on leading search engines and directories.[19]

In 2009, ReachLocal introduced ReachDisplay, an online display advertising service that places banner advertisements on premium websites. The following year, the company built ReachCast, a web marketing service, and launched a site retargeting product called ReachRemarketing in 2011.[20]

ReachRetargeting was launched in 2012, followed by the launch of the website and lead management system ReachEdge in 2013.[21] In 2014, ReachLocal introduced a search engine optimization service, ReachSEO.[5] In 2015, ReachLocal launched ReachListings, for local listings management.[22] In 2016, ReachLocal launched ReachSocial Ads,[23] Facebook advertising, and enhanced their SEO product, ReachSEO.[24]

Technology[edit]

The company has developed various technologies to assist their clients in publishing their campaigns and tracking, optimizing and reporting results for a variety of their services.[25] In September 2012, the company released the first ReachLocal mobile application, which provides real-time lead notifications and reports to their clients,[26] followed by the ReachEdge app in 2013.[27][28]

ReachEdge, the company's marketing automation platform released in 2013, provides clients with a list of leads, sources, actions needed, performance and reports. The platform consists of a website, lead management software and the aforementioned mobile application.[28]

In February 2014, ReachLocal released LigerMobile, an open source framework that assists in the development of hybrid apps.[28][29]

References[edit]

  1. ^ "RLOC Key Statistics | ReachLocal, Inc Stock - Yahoo! Finance". Finance.yahoo.com. Retrieved 2014-02-21.
  2. ^ "Gannett Reports First Quarter 2017 Results of Operations | Gannett Investor Relations". investors.gannett.com. Archived from the original on 2017-04-26.
  3. ^ Sinofsky, Daniella (2023-02-15). "LocaliQ Unveils Website with Refreshed Brand Identity to Help Businesses Seize Their Potential". Gannett. Retrieved 2023-03-08.
  4. ^ "LOCALiQ". LOCALiQ. Retrieved 5 October 2023.
  5. ^ a b "ReachLocal, Inc". IPO Candy. Retrieved March 5, 2017.
  6. ^ "Digital Marketing Solutions". ReachLocal.com. Retrieved 2015-06-19.
  7. ^ "ReachLocal Nabs Top Google Innovator Award for 'ReachEdge' Solution". Mobile Advertising Watch. Retrieved 2016-04-14.
  8. ^ "A Peek At ReachLocal's $100 Million IPO Filing: It's All About Building A Local Ad Sales Army". TechCrunch.com. 2009-12-22. Retrieved 2015-06-19.
  9. ^ "ReachLocal Creates Ad Marketplace". socalTECH.com. 2009-04-21. Retrieved 2015-06-19.
  10. ^ "Reachlocal acquires daily deal site DealOn for $10M". thenextweb.com. 2011-02-15. Retrieved 2021-09-21.
  11. ^ "ReachLocal CEO: Company Got 'Distracted By Shiny Things'". StreetFight Mag. 12 August 2014. Retrieved March 5, 2017.
  12. ^ "Gannett Buys ReachLocal, as Publishers Seek Regional Online Advertisers | Mergers & Acquisitions". Themiddlemarket.com. 2016-06-28. Retrieved 2018-02-08.
  13. ^ "Gannett names Gentzel new head of USA TODAY Network marketing solutions unit". USA TODAY. Retrieved 2019-05-28.
  14. ^ "Web.com Appoints Sharon Rowlands as Chief Executive Officer". GlobeNewswire News Room. 2019-01-07. Retrieved 2019-05-28.
  15. ^ Sinofsky, Daniella (2023-02-15). "LocaliQ Unveils Website with Refreshed Brand Identity to Help Businesses Seize Their Potential". Gannett. Retrieved 2023-03-08.
  16. ^ "ReachLocal Number of Employees". Macroaxis. Retrieved March 5, 2017.
  17. ^ "Locations". ReachLocal.com. Retrieved 2015-06-19.
  18. ^ "About". ReachLocal.com. 2015-03-11. Retrieved 2015-06-19.
  19. ^ "Yahoo Follows Google In Building Out Local Search Marketing Reseller Program". Search Engine Land. 31 August 2015. Retrieved 2016-04-14.
  20. ^ "ReachLocal Introduces Innovative Display Retargeting Solution for SMBs". Business Wire. 13 August 2012. Retrieved 2016-04-14.
  21. ^ "1,000 Clients Live on ReachLocal's ReachEdge Platform in its First Six Months". Reuters.com. 2014-03-27. Archived from the original on 2015-06-19. Retrieved 2015-06-19.
  22. ^ "ReachLocal Digital Marketing System". 2015-09-01.
  23. ^ "ReachLocal Introduces ReachSocial Ads™, a Programmatic Facebook Advertising Solution Managed by Certified Experts". StreetInsider.com. Retrieved 2016-04-14.
  24. ^ "ReachLocal Introduces ReachSEO, an Enhanced SEO Solution Increasing the Ability to Deliver Local Search Visibility and Site Traffic to Local Businesses" (Press release). ReachLocal. 2 March 2016. Retrieved 2016-04-14 – via GlobeNewswire News.
  25. ^ "Technology & Expert Service". Reachlocal.com. Retrieved 2015-06-19.
  26. ^ "Innovative ReachLocal Mobile App for SMBs Puts Leads in the Palms of Their Hands". DailyFinance.com. 2012-09-24. Retrieved 2015-06-19.
  27. ^ "ReachLocal, Inc - Android Apps on Google Play". Retrieved 2015-06-19.
  28. ^ a b c "ReachLocal on the App Store on iTunes". Itunes.apple.com. Retrieved 2015-06-19.
  29. ^ Mark Leppke. "LigerMobile Framework". Reachlocal.github.io. Retrieved 2015-06-19.
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