Tropic Skincare

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Tropic Skincare
Company typeLimited company
Founded2011 in London, England
FounderSusie Ma
HeadquartersCroydon, London,
England
Area served
United Kingdom
Key people
Susie Ma (Founder, Managing Director)
ProductsSkin care, cosmetics, makeup
£97.4 million (2020)[1]
Number of employees
234 (2020) [2]
Websitetropicskincare.com

Tropic Skincare is a British online and multi-level marketing company which sells skincare and cosmetic products. The company is based in Croydon, South London, where it designs, manufactures, markets, and distributes its products.[3][4] The business is owned by The Apprentice series 7 runner-up Susie Ma.

History[edit]

Tropic initially launched as Tropic Pure Plant Skin Care in 2007, by founder Susan Ma.[5] The first product that the company developed was the Body Smooth Refreshing Polish that was sold on a demonstrational basis at markets, shows, exhibitions & festivals. The company officially became incorporated in 2011.[6] After Susan Ma took part in the seventh series of The Apprentice, Alan Sugar invested to become a 50/50 partner in Tropic. In 2013, Tropic launched its Social Selling Business Platform with 400 founding sales people.[7] Tropic has since increased its product range to include skincare, body care, hair care, sun care, tanning serums and products designed for men.[8] In April 2023, Ma purchased back Lord Sugar's shares and now owns 100% of the business.[9]

Business structure[edit]

Tropic uses a direct sales and multi-level marketing business model, in which sales people are paid for selling and for sales made by people they recruit or sponsor. Sales people host party plan events where products are demonstrated or sampled and orders are taken from customers. Sales people also can attend commercial events and have personal web-shops, where products are sold online.[10]

"Ambassadors" earn a 25% commission on products they sell themselves, and advance through the "qualifications" ("ambassador", "manager", and "executive manager") set out in the Success Plan.[11] The terms and conditions sellers sign requires that ambassadors only buy stock to sell for genuine customer orders, rather than purely to advance levels. It also caps Ambassador's stock capacity to 20 items at any one time. There are no volume requirements to earn commission.[12]

Ingredients[edit]

Tropic's products are composed of naturally derived ingredients. Tropic's products do not contain parabens, alcohol, gluten, synthetic preservatives, or sodium lauryl sulfate. All products are vegan,[13] and many contain essential oils such as bergamot oil, rosehip oil, in conjunction with aloe vera juice and shea butter, which are also prevalent throughout the range.

Ethics[edit]

Tropic is certified by the Vegan Society,[14] PETA,[15] and Cruelty Free International,[16] and is a CarbonNeutral and Ethically accredited company. [17]

Press[edit]

Tropic featured on The Sunday Times Hundred 2022 - Britain's Fastest Growing Private Companies for the sixth consecutive year. Previously known as the Fast Track 100.[18]

References[edit]

  1. ^ "Tropic Skincare Limited - Annual report and Financial statement". Retrieved 15 January 2024.
  2. ^ Sunday Times April 11, 2021 PROFIT TRACK 100 COVID-19 EDITION
  3. ^ "TROPIC SKINCARE LIMITED overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk.
  4. ^ "Lord Sugar invests in former 'Apprentice' candidate Susan Ma - NME". NME. 19 March 2012. Retrieved 23 November 2017.
  5. ^ "Our Story". 2 September 2012. Archived from the original on 2 September 2012. Retrieved 20 July 2023.
  6. ^ "TROPIC SKIN CARE LIMITED - Filing history (free information from Companies House)". beta.companieshouse.gov.uk. Retrieved 23 November 2017.
  7. ^ "Product Business of the Year 2015 - Startups Awards by Startups.co.uk: Start up a successful business". Startups Awards by Startups.co.uk: Start up a successful business. 27 November 2015. Retrieved 23 November 2017.
  8. ^ "Tropic Skincare Spring 2018 Catalogue". Issuu. Retrieved 8 May 2018.
  9. ^ Prevett, Hannah. "Lord Sugar cashes in with sale of stake in Tropic Skincare". The Times. ISSN 0140-0460. Retrieved 14 April 2023.
  10. ^ "Product idea #16: Tropic Skincare | Startups.co.uk". Startups.co.uk: Starting a business advice and business ideas. 3 August 2017. Retrieved 23 November 2017.
  11. ^ "How much can you earn with MLM Tropic Skincare?". Talented Ladies Club. 28 February 2020. Retrieved 21 July 2020.
  12. ^ "How much can you earn with Tropic Skincare?". Talented Ladies Club. 7 November 2019. Retrieved 21 January 2021.
  13. ^ "Beliefs and Values". Tropicskincare.com. Retrieved 25 September 2016.
  14. ^ "Search". The Vegan Society. Retrieved 28 November 2017.
  15. ^ "Search for Cruelty-Free Companies, Products, and More". PETA. 9 June 2010. Retrieved 28 November 2017.
  16. ^ "Tropic Skin Care | Cruelty Free International". www.crueltyfreeinternational.org. Retrieved 28 November 2017.
  17. ^ "Tropic".
  18. ^ "The Sunday Times Hundred 2022". www.thetimes.co.uk. Retrieved 14 April 2023.
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