Draft:Lucía Casanueva
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Lucía Casanueva | |
|---|---|
 | |
| Nationality | Spanish |
| Education | University of Navarra London School of Economics |
| Occupation(s) | Journalist, Entrepreneur |
| Known for | PROA Comunicación founder |
| Board member of | Woman Forward Foundation |
Lucía Casanueva (Santander, 1975) is a Spanish journalist and entrepreneur. She founded PROA Comunicación agency in Madrid (2009) and is committed to promoting women and their leadership in business.[1] She is a regular contributor to several magazines and newspapers.
Educational background[edit]
Lucía Casanueva's academic background has shaped her professional development. She completed her high school education in Vancouver, Canada.[2]
She has a degree in Journalism from the University of Navarra and has completed several postgraduate courses in economics and business management at various universities and business schools, including IESE and the London School of Economics and Political Science (LSE).[3]
Journalistic career[edit]
Casanueva began her career as a journalist at the daily newspaper Expansión and continued at Actualidad Económica, where she had the opportunity to get to know much of the Spanish business community.[2] Casanueva then worked in the communications sector, specifically at the Llorente y Cuenca agency and other multinational companies such as Kreab, Portocarrero and Edelman.[4]
In 2008 she took part in the RTVE documentary "Al Filo de lo Imposible" (On the edge of the impossible). She went on a journey of several months with the team led by Sebastián Álvaro and Edurne Pasaban. The aim was to climb Manaslu, the 8th highest peak in the world at 8156m. Both the pre-trip training and the treks up to 5,000 metres, the hypoxia, the river crossings and the adaptation to scarcity were crucial to their subsequent human and professional development.[2]
She also contributes to various media such as ABC,[5] El Confidencial,[6] Confilegal,[7] El Diario Montañés,[8] Forbes,[9] El Debate,[10] and El economista.[11]
Her columns and collaborations deal with current political and economic issues from the point of view of communication and women's leadership. Casanueva is in favour of independent journalism, both economically and ideologically. She believes that the role of the journalist is to contrast the truth with the facts and to avoid disinformation, lies and manipulation.[12]
Some of her articles:[edit]
- La comunicación de crisis y la credibilidad de la medicina de urgencias (Crisis communication and the credibility of emergency medicine).[13]
- Benedicto XVI: una oda a la coherencia (Benedict XVI: an ode to coherence).[14]
- Isabel II y el imperio de la buena comunicación (Elizabeth II and the empire of good communication).[15]
- Hacia un nuevo modelo de liderazgo (Towards a new model of leadership)[16]
- Los empresarios como solución (Entrepreneurs as a solution).[17]
- La verdad es sexi (The truth is sexy).[18]
Entrepreneur[edit]
When Lucía Casanueva returned to Madrid, having overcome all the challenges of the expedition Al filo de lo imposible, she was also able to start her own business at the start of the crisis caused by the collapse of Lehman Brothers.[2]
In 2009 she founded PROA Comunicación, a strategic consultancy,[19] and senior talent company that functions as an outsourced communications department.[20] She chose professionals with experience to minimise the problem of high turnover of young graduates in communication agencies.[21][22]
In 2015, she formed a partnership with the lawyer Valvanuz Serna, and then began a period of expansion for the agency and the creation of alliances with other international agencies.[23]
She has participated in different forums claiming the role of women and their leadership.[24]In her view, businesswomen are overly self-critical and need to be better at managing their emotions, so that it does not affect their careers, as she believes women have a high capacity for work.[25] Casanueva is a board member of the Woman Forward Foundation for Gender Equality,[26] and a member of the International Women Presidents' Organisation, which promotes the role of women as entrepreneurs and leaders.[27]
In 2015, she launched the PROA Observatory as a forum for debate on social impact issues,[20] with the participation of prominent people from the political, business and cultural worlds. Since then, there has been a series of meetings with politicians, military, diplomatic and defence experts, judges, and business people.
References[edit]
- ^ Tringali, Giuseppe (2022-10-25). " Lucía Casanueva: "Writing disciplines the brain and tidies up life". The Luxonomist.
- ^ a b c d MasterClass "Emprendimiento Femenino", Universidad de Cantabria, Lucía Casanueva
- ^ Dircom Confidencial, "Lucía Casanueva" news.
- ^ Montero, Fernando (2019-08-28). "Lucía Casanueva, socia fundadora de PROA". Topcomunicacion (in Spanish). Retrieved 2024-05-28.
- ^ "Lucía Casanueva: FeliciDAR". Diario ABC (in Spanish). 2023-02-02. Retrieved 2024-05-28.
- ^ Casanueva, Lucía (2009-03-03). "Mickey Rourke". elconfidencial.com (in Spanish). Retrieved 2024-05-28.
- ^ Valdés, Blanca (2022/11/9). «La repercusión publicitaria de las activistas que se pegaron a los cuadros de las Majas, valorada en más de 6 millones de euros». Confilegal.
- ^ "Artículos escritos por Lucía Casanueva | El Diario Montañés". El Diario Montañes (in Spanish). Retrieved 2024-05-28.
- ^ Casanueva, Lucía (2022-10-04). "La dificultad de contar y el miedo a volar, según Marías". Forbes España (in Spanish). Retrieved 2024-05-28.
- ^ Casanueva, Lucía (2022-09-19). "Isabel II y el imperio de la buena comunicación". El Debate (in Spanish). Retrieved 2024-05-28.
- ^ elEconomista.es. «Los empresarios como solución -
- ^ "Lucía Casanueva: «La desinformación es un elemento de desestabilización»". La Razón (in Spanish). 2024-04-21. Retrieved 2024-05-28.
- ^ Casanueva, Lucía (2022-11-2). «La comunicación de crisis y la credibilidad de la medicina de urgencias». Confilegal.
- ^ Casanueva, Lucía. «Lucía Casanueva». Revista de Prensa
- ^ Casanueva, Lucía (2022-09-22) «Isabel II y el imperio de la buena comunicación». Revista de Prensa
- ^ Lucía Casanueva "Hacia un nuevo modelo de liderazgo" El economista.es (22 march, 2021)
- ^ Lucia Casanueva "Los empresarios como solución" El economista.es (2020-06-1)
- ^ EC4, Tribuna (2024-05-3). «La verdad es sexi». elconfidencial.com.
- ^ Leon, Alvaro Sanchez (2022-11-16). "Lucía Casanueva: «La comunicación es cada vez más compleja y hay que dejarla en manos de profesionales»". Influencers (in Spanish). Retrieved 2024-05-28.
- ^ a b Rosa Ballarin Interview Lucia Casanueva "La clase política tendría que acercarse más a la ciudadanía" 20 minutos (2024-1-30)
- ^ "Reinventar el concepto de agencia de comunicación con Lucía Casanueva"| NTYPodcast T2 #15,
- ^ Arjona, Pablo (2022-10-24). «“En el ADN de PROA está poner talento senior en la implantación de los proyectos”». Dircomfidencial.
- ^ «Lucía Casanueva y Valvanuz Serna, socias de PROA: "Es un buen momento para renovarse"». Topcomunicacion. (2020-06-16)
- ^ diario_responsable (2021-05-14). "Fundación Woman Fordward presenta su Anuario del Liderazgo Femenino en España". Diario Responsable (in Spanish). Retrieved 2024-05-28.
- ^ SER, Cadena. "Lucía Casanueva, CEO de PROA comunicación en la Ventana de Cantabria | Jana Sánchez". cadena SER (in European Spanish). Retrieved 2024-05-28.
- ^ "La Fundación - Woman Forward". womanforward.org (in European Spanish). 2020-09-20. Retrieved 2024-05-28.
- ^ PublicidAD, Periodico (2021-08-05). "Lucía Casanueva es nombrada miembro de la Women Presidents' Organization". Periodico PublicidAD (in Spanish). Retrieved 2024-05-28.
- ^ "Militares, diplomáticos y ex espías debaten en Madrid sobre la OTAN: "Ha vuelto a nacer en Ucrania"". okdiario.com (in Spanish). 2023-06-30. Retrieved 2024-05-28.
- ^ "Los juristas consideran que las largas instrucciones favorecen los juicios paralelos" - elEconomista.es
- ^ "Manuel Sala, director general de OJD, participa en un nuevo Observatorio PROA de la Comunicación. « OJD" (in European Spanish). Retrieved 2024-05-28.
External links[edit]