Wii no Ma

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Wii no Ma
The Wii no Ma application, as seen in the Wii Menu
Developer(s)Nintendo
Publisher(s)Nintendo
Composer(s)Kazumi Totaka
SeriesWii Channels
Platform(s)Wii
Release
  • JP: 1 May 2009
[1]

Wii no Ma[a] was a Wii channel that featured a video-on-demand,[2] film rental[3] and shopping service[4] operated by Nintendo and Dentsu.[5] Wii no Ma was released on 1 May 2009,[6] exclusively in Japan, and it could be downloaded from the Wii Shop Channel for free, although paid videos could be purchased with Wii Points.[2] The service was shut down on 30 April 2012.[7][8]

Overview[edit]

The channel allowed the user to add a family of up to eight Mii characters, which would place them on the Wii Room, a Japanese living room with a tea table and a television. The tea table was what inspired the service, becoming the channel's icon.[9] The characters would do everyday things on the room, like vacuuming, reading manga, eating lunch or playing on their Nintendo DSi. Pointing at different parts of the room with the Wii Remote would take the user to different menus and services. The room would change depending on the season and time of the day.

The service delivered plenty of original shows, also including sponsored content. While there was no specific genre or target audience, the main focus was on programmes that could be watched by the whole family.[6]

The channel could be downloaded for free from the Wii Shop Channel, and it used 121 blocks. It was a Japanese-exclusive channel, so it could only be used on Japanese Wii consoles, and it was only available in Japanese.[8]

Features[edit]

Rooms[edit]

By accessing the Iron'na Ma (いろんな間, Various Rooms) menu, the user could find a parade of different Miis with logos of services and partners. Selecting one would take the user to the room of that service, allowing them to find more information about it, watch its content or take part in polls.

The rooms were only available for a limited amount of time, and many were themed around seasons such as New Year's Day or Valentine's Day. Some rooms included original content, such as the Pokémon Room, the Kirby Room, Minna no Ma (みんなの間, Everyone Room) and Mii no Ma (Miiの間, Mii Room).[10] Other rooms featured giveaways[11] or partnered content, like the Warner Room and the Disney Room.

Shows[edit]

Wii no Ma also had a dedicated shows (番組を見る Bangumi o Miru, lit. Watch the Show) section, featuring a list of shows aimed towards the whole family.[2]

Content could be searched by category, genre, gender, blood type, age, ratings or simply the name of the desired programme. A Mii named Osusume (おすすめ, Recommendations) would guide the user to find content they might like. After a video was watched, the registered users could rate it by dragging each their own Mii to the desired rating. The rating ranged from four marks (◎, ○, △, ×, from best to worst).[12][13]

Theatre[edit]

Wii no Ma received its first update on 21 November 2009, the Theatre Update (sometimes referred to as version 770), which added the Theatre Room. This room depicts the Miis eating in a home theatre, with a large screen and blue lights that can be switched to other colours. From this theatre, the user could find paid content and shows or films that could be rented. Some featured shows were Sesame Street, the Pokémon anime and Kirby: Right Back at Ya! (which was also available in Europe from the Kirby TV Channel).[14]

Content purchases used Wii Points.[3]

Shopping[edit]

On 1 November 2010, Wii no Ma received a new update, the Shopping Update (sometimes referred to as version 1025). It featured a complete renewal, with new menus, a new room, a new opening, and most importantly, the launch of the new Wii no Ma Shopping service.[15]

Through this new service made in collaboration with Senshukai, users could purchase everyday items, food, merchandise, DVD releases of Wii no Ma shows, and special items such as the Mii Stamps.[4] Unlike the Theatre, shop items could be paid for with a credit card, from a convenience store, or on cash on delivery. Orders could also be placed through a phone call for customers who were not comfortable with online shopping.[16]

The new Wii Room was a little smaller than the previous one and featured a large television, but the camera could no longer be rotated. The interface and menus were made easier to access, now all the options were listed on buttons displayed on the screen, rather than needing to point the Wii Remote around the room.[17]

The Shopping Update was the final update to Wii no Ma, although the service's content kept being updated until the shutdown.

Concierge Miis[edit]

Concierge Miis were celebrity or original Mii characters who would visit the user's Wii Room. They would introduce themselves and present recommended shows for the user to watch.[18] Since the Shopping Update, concierge Miis could feature voice recordings too. Concierge Mii videos could be watched again at any time from the Shows section.

Messages[edit]

Wii no Ma included an option to send and receive messages. Users could send messages within their own Wii Room for another family member to read, or to a Wii Friend through the Wii Mail service provided by WiiConnect24. The messages could have up to four speech bubbles, and they could include a video to recommend. The user would choose which Mii would send the message and which mood to present it with. That Mii would then visit the recipient's Wii Room and present the message, and show the recommended video if included.[19]

Posters[edit]

The Wii Room and the Theatre Room featured several posters that would show cycling images of different titles, campaigns, adverts, shows and games, like Wii Sports Resort or Wii Fit. By pointing at them with the Wii Remote, the user could watch a video to obtain more information.

Dokodemo Wii no Ma[edit]

Dokodemo Wii no Ma (どこでもWiiの間, Wii Room Anywhere) was a Nintendo DSiWare title intended to be used with Wii no Ma. It was made available on the Japanese Nintendo DSi Shop on 1 May 2009 and shut down on 30 April 2012, the same day as Wii no Ma.[5][20]

It allowed users to transfer Wii no Ma videos to their Nintendo DSi consoles and watch them on the go. Videos could be stored on the console's memory or an SD card. The system memory only allowed for up to 93 blocks, so an SD card was required for long videos. In addition, the users could obtain "Video Coupons" provided by Wii no Ma partners and bring them to the shops to receive various special offers.[21]

Reception[edit]

Despite being short-lived and exclusive to Japan, Wii no Ma was a success. By 26 October 2009, the service had already been used by 2.48 million people in 930,000 homes. As of February 2012, the channel was downloaded 4.49 million times and had 8.81 million users.[22]

Shutdown[edit]

On 21 February 2012, Nintendo posted a notice announcing that Wii no Ma would be discontinued, only three years after its launch.[22] On 3 March, a room Arigatou no Ma (ありがとうの間, Thank You Room) was added to the parade.[23] On 28 April 2012, a goodbye thank-you message from the staff was shown on the room's television.

Wii no Ma was discontinued on 30 April 2012.[7][8] The Wii no Ma company then became Nintendo Network Service Database, until it was liquidated in 2018.[24]

In 2020, a group of Wii homebrew developers started a project to make a custom replacement server for Wii no Ma and other Japanese-exclusive Wii channels in an attempt to preserve them and make them accessible after the shutdown, as well as to localise them from Japanese to English and other languages. On 18 October 2020, the first beta release for the Wii no Ma revival was complete under a service named WiiLink.[25] In March 2022, a Theatre Version Revival was in progress that shows the first look of the room. From 2020 onwards, they are currently working on updates and expecting disconnects, such as in Shows, they added Nintendo Advertisement & Tutorial videos in place of all sponsored-related ones and returned four original shows with copies of Tondemo! Science (トンデモ! さいえんす, Outrageous! Science) and The Illustrated Book of the Earth (森羅万象地球図鑑 Shinramanzo Chikyuu Zukan, lit. Encyclopedia of the Earth) being subtitled in 2023.

See also[edit]

Notes[edit]

  1. ^ Japanese: Wiiの間, Wii Room

References[edit]

  1. ^ Wii Video Service Channel Launches May 1
  2. ^ a b c "テレビに代わる、新たな映像メディアを目指す「Wiiの間」……って結局どうなのよ?". ねとらぼ (in Japanese). Retrieved 2022-02-22.
  3. ^ a b "Nintendo Video-On-Demand Service Set for Japan Launch - News". Nintendo World Report. Retrieved 2022-02-22.
  4. ^ a b "Online shopping comes to Wii in Japan November 1". Engadget. Retrieved 2022-02-22.
  5. ^ a b "Iwata details Wii video service, confirms DSi transfer". GameSpot. Retrieved 2022-02-22.
  6. ^ a b "Wii Video Service Channel Launches May 1". Kotaku. Retrieved 2022-02-22.
  7. ^ a b "Nintendo to close VoD site". 2012-03-05. Archived from the original on 5 March 2012. Retrieved 2022-02-22.
  8. ^ a b c "Nintendo Japan Drops Wii no Ma Service". Nintendo Life. 2012-02-21. Retrieved 2022-02-22.
  9. ^ "Wii no Ma, Part 1 -". Nintendo World Report. Retrieved 2022-02-22.
  10. ^ "N.O.M 2010年9月号 No.146 : ますますにぎやか!「Wiiの間」特集". www.nintendo.co.jp. Retrieved 2022-02-22.
  11. ^ "『Wiiの間』に期間限定で「福袋の間」がオープン、抽選で福袋をプレゼント!". インサイド (in Japanese). Retrieved 2022-02-22.
  12. ^ "『Wii/Wiiの間/任天堂』". 読んだり観たり聴いたりしたもの (in Japanese). Retrieved 2022-02-22.
  13. ^ Initially, the only three rating marks were ○, △, ×. The higher ◎ mark was added on 1 November 2010 with the Shopping Update renewal.
  14. ^ "Wii向け動画有料配信「シアターの間」スタート". ITmedia NEWS (in Japanese). Retrieved 2022-02-22.
  15. ^ "「Wiiの間ショッピング」、2月8日より伊勢丹も出店". インサイド (in Japanese). Retrieved 2022-02-22.
  16. ^ "Wiiでお米が買える! 「Wiiの間ショッピング」を試してみた". ねとらぼ (in Japanese). Retrieved 2022-02-22.
  17. ^ Wii no Ma Shopping Update - YouTube
  18. ^ Hands On: Wii Video Service Streams Quirky Original Content | WIRED
  19. ^ "任天堂、『Wiiの間』&『どこでもWiiの間』配信開始!". インサイド (in Japanese). Retrieved 2022-02-22.
  20. ^ どこでもWiiの間
  21. ^ Kohler, Chris. "Hands On: Wii Video Service Streams Quirky Original Content". Wired. ISSN 1059-1028. Retrieved 2022-02-22.
  22. ^ a b "重要なお知らせ Wiiの間ホームページ". 2012-02-21. Archived from the original on 2012-02-22. Retrieved 2012-02-21.
  23. ^ "3DS「初音ミク Project mirai」体験版 - ピンポイントplus:楽天ブログ". 楽天ブログ (in Japanese). Retrieved 2022-02-22.
  24. ^ Annual Report 2018 for the fiscal year ended March 31, 2018
  25. ^ "Home — WiiLink". www.wiilink24.com. Retrieved 2022-02-22.

External links[edit]