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Evergage, Inc.
Type of businessPublic
Type of site
Personalization
Available inEnglish
Headquarters
Somerville, Massachusetts
,
United States
Area servedWorldwide
OwnerSalesforce
Created byKarl Wirth[1]
Greg Hinkle[1]
Key peopleKarl Wirth
(CEO)
Greg Hinkle
(CTO)
IndustrySoftware as a Service, Website Optimization
URLwww.evergage.com
LaunchedSeptember 2010
Current statusActive

Evergage was a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.[2] In 2020, Evergage was acquired by Salesforce[3] and has been rebranded as Interaction Studio.[4] The company positions itself as a "real-time personalization and customer data platform (CDP)".[5]

The company was founded as Apptegic in 2010 by Karl Wirth and Greg Hinkle, who met while working at Red Hat.[6] In May 2012, Evergage was a finalist in the TechCrunch Disrupt Startup Battlefield and, shortly thereafter, launched its cloud-based service.[7] In August 2013, the company changed its name to Evergage.[8]

In 2015, Evergage expanded its capabilities to include A/B and multivariate testing,[9] as well as automated product and content recommendations driven by machine learning. The platform also added personalization support for mobile apps[10] and, in 2016, open-time email personalization,[11] and triggered email in 2017.[12] Evergage acquired the e-commerce and email personalization provider MyBuys in 2018.[citation needed]

See also

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References

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  1. ^ a b "Salesforce Acquires Evergage, Will Use Personalization to Enhance Customer Data and Deliver More Relevant Experiences". MarTech Series. 10 February 2020. Retrieved 4 September 2020.
    - "Salesforce acquires Evergage to enhance personalisation capabilities". Which-50. 7 February 2020. Retrieved 4 September 2020.
    - Chowdhry, Amit (7 February 2020). "Why Salesforce Is Buying Evergage". Pulse 2.0. Retrieved 3 May 2023.
  2. ^ Beisel, David (22 June 2012). "WebInnovators: Apptegic". Webinno. Archived from the original on 19 April 2013. Retrieved 4 January 2013.
  3. ^ Wirth, Karl (3 February 2020). "Evergage Has Joined the Salesforce Family" (Press release). Evergage. Archived from the original on 4 February 2020. Retrieved 3 May 2023.
    - Nicastro, Dom (7 February 2020). "Salesforce Acquires Evergage, CDP Industry Reached $1B in 2019 and More CX News". CMSWire. Retrieved 3 May 2023.
  4. ^ "Interaction Studio (Formerly Evergage)".[dead link]
  5. ^ "Evergage". Evidon. Archived from the original on 4 February 2020. Retrieved 3 May 2023.
  6. ^ Kirsner, Scott (9 June 2011). "Apptegic, deciphering how customers interact with Web-based apps, attracts angel funding from Netezza founder Jit Saxena". The Boston Globe. Retrieved 3 May 2023.
  7. ^ Lawler, Ryan (22 May 2012). "Apptegic Uses Big Data Analysis To Help Companies Retain And Upsell Their Customers". Retrieved 11 December 2012.
    - Henderson, Nicole (29 June 2012). "Behind the Web Hosting Decision of a Boston Startup: Apptegic". Web Host Industry Review. Archived from the original on 4 July 2012. Retrieved 3 May 2023.
  8. ^ Brooke, Eliza (8 August 2013). "Evergage, The Disrupt Finalist Formerly Known As Apptegic, Launches A Freemium B2B Service For Improving Website Click-Throughs". TechCrunch.
  9. ^ Taylor, Glenn (8 December 2015). "Evergage Launches Multivariate Testing Functionalities". Retail Touchpoints.
  10. ^ "New 'Evergage For Mobile Apps' Solution Automatically Captures Mobile App User Behavioral Data For Omnichannel Personalization". Innovative Retail Technologies. 23 September 2015.
  11. ^ Anderson, Steve (25 May 2016). "Evergage for Email brings Personalization, Relevance to Email Marketing". Mad Marketer. Archived from the original on 27 May 2016. Retrieved 3 May 2023.
  12. ^ "Evergage Launches Personalized Triggered Email Capabilities". Destination CRM. 14 September 2017. Retrieved 3 May 2023.
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