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COROS Wearables Inc

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COROS Wearables Inc.
Company typePrivate limited company
Founded2014
HeadquartersIrvine, California, USA
Area served
Worldwide
Websitehttps://www.coros.com/

COROS Wearables Inc. is a company specialising in performance sports wearables.[1] The company has a global set-up. Their main operations are located in Shenzhen, China, where they house their R&D, Manufacturing, and HRM teams. The company has a marketing team in the United States handling global branding, commercial partnerships, product testing, and business development in California and Colorado. Regional offices also exist in Europe including the UK.

The company specializes in designing, manufacturing, and retailing specialist performance-focused GPS sport watches for outdoor sports. It focuses mainly on several running categories: Track, Trail, Road, and Ultra running. COROS used to have an established range of smart bicycle helmets with safety design features for mountain, road, and urban cyclists.[2]

History

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On May 15, 2018, COROS launched its first GPS watch - The PACE Multisport GPS Watch, which had a built-in first-of-its-kind dedicated 'Track Mode' designed for track runners to get accurate pace, distance, and time data – where GPS tracking had originally failed.[3][4][5][6]

Later that year, the company released two new watches, the APEX Premium Multisport Watch, in two sizes; 42mm, 46mm.[7][8][9][10][11]

In 2020, COROS launched PACE 2 - the lightest GPS watch at that moment - and announced partnerships with Eliud Kipchoge, Emma Coburn, and Des Linden.[12]

Operations

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COROS' main operations are within mainland China. Its R&D, Manufacturing, and HRM are done by its HQ in Shenzhen, mainland China. The company's other branches in North America and Netherlands B.V which serve the European Economic Area (EEA) are just in charge of global marketing outside of mainland China.

References

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  1. ^ "Coros smart bike helmet comes with bone-conduction audio". Engadget. Retrieved 2021-10-21.
  2. ^ "The Coros LINX is a smart bike helmet that makes sense". TechCrunch. 6 September 2016. Retrieved 2021-10-21.
  3. ^ Briskin, Lizzy. "Coros Pace 2 review: Can this GPS watch help you reach your fitness goals?". chicagotribune.com. Retrieved 2021-10-21.
  4. ^ "Coros Vertix Review". Trusted Reviews. Retrieved 2021-10-21.
  5. ^ "The Coros Pace 2 Is My New Favorite GPS Running Watch". Wired. Retrieved 2021-10-21.
  6. ^ "COROS PACE 2 review 2021 | Medical News Today". www.medicalnewstoday.com. 2021-10-06. Retrieved 2021-10-21.
  7. ^ "Watch your back, fitness brands – Coros is showing athletes what wearables should be". independent. Retrieved 2021-11-01.
  8. ^ Peckham, James (2019-05-15). "Coros Vertix is a Garmin Fenix competitor designed to go up mountains". TechRadar. Retrieved 2021-10-21.
  9. ^ Ståhlbr, Av Peter; T, Geir; Steigan, berg; Sawh, Michael (2021-10-11). "Sportklockemärken: din kompletta guide til Garmin, Polar, Suunto och Coros". TechRadar Sweden (in Swedish). Retrieved 2021-10-21.
  10. ^ "COROS Vertix 2 outdoor sports watch review: Challenging Garmin with longer battery life, lower price, dual GNSS support Review". ZDNet. Retrieved 2021-10-21.
  11. ^ "The Coros Pace 2 Sport is an ultralight GPS watch for competitive runners". finance.yahoo.com. Retrieved 2021-11-01.
  12. ^ "COROS announces partnership with Eliud Kipchoge and the NN Running Team | News". Run247. 2020-11-24. Retrieved 2021-10-21.
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