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Carbuyer
Type of site
Automotive Reviews
Available inEnglish
HeadquartersLondon, United Kingdom
OwnerCarwow
URLwww.carbuyer.co.uk
CommercialYes
RegistrationNone
Launched29 October 2010; 14 years ago (2010-10-29)
Current statusActive

Carbuyer is a web publication that offers car reviews, news and advice for the British car buyers, with a focus on new rather than used cars. It was launched by Dennis Publishing in 2010, and was first published on 29 October 2010. It is intended primarily for consumers rather than auto enthusiasts.[1][2][3][4] The site includes facts and figures from CAP HPI, allowing visitors to access specifications for every new model on sale.[4]

Carbuyer produces its own video car reviews, which are published on the website and on its YouTube channel.[5] Richard Ingram, Nicola Hume, Sara Damergi, James Batchelor, Ginny Buckley, Mat Watson and Rebecca Jackson have all presented Carbuyer video car reviews.

The website allows motorists to submit reviews of their own cars which are then published as an accompaniment to the in-depth reviews from Carbuyer's expert journalists.

The website was short listed for Launch 2011 at the AOP Awards 2011, and then won Product Development of the Year (Consumer) at the PPA Data & Digital Publishing Awards 2011.[6][7] It was also awarded the Plain English Campaign's Internet Crystal Mark in August 2011.[8][9]

In January 2014, Carbuyer refreshed its image with a new logo, new video graphics and website design. Carbuyer began publishing a quarterly print magazine and has also published a book Carbuyer's Top 100 Family Cars. In January 2014, Carbuyer launched its first ever television commercial.[10]

In 2021, Carbuyer and the rest of Dennis Publishing's automotive assets were spun-off as independent company called Autovia, which also published Auto Express, evo, DrivingElectric and Octane. In 2024, the remaining Autovia brands, including Carbuyer, Auto Express, evo and DrivingElectric, were purchased by Carwow.[11][12][13]

Journalists and photographers

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  • Paul Barker: editor
  • Andy Goodwin: managing editor
  • Charlie Harvey: content editor
  • Tom Gumbrell: content editor
  • Steve Walker: head of digital content

Road test team

  • Richard Ingram
  • Alex Ingram
  • Dean Gibson

Cars of the Year

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See also

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References

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  1. ^ "Dennis launches 'Trip Advisor' for car buyers". Prweek.com. Retrieved 21 September 2023.
  2. ^ "Dennis Publishing Launches news Website Carbuyer.co.uk". Archived from the original on 25 April 2012. Retrieved 30 March 2012.
  3. ^ "Dennis launches car review site Carbuyer". Nma.co.uk. Retrieved 21 September 2023.
  4. ^ a b "Dennis extends motoring portfolio by launching car buying site". Blogs.pressgazette.co.uk. Retrieved 21 September 2023.
  5. ^ "Carbuyer - YouTube". Retrieved 31 March 2023 – via YouTube.
  6. ^ "AOP Awards 2011 Shortlist in full". Archived from the original on 15 May 2012. Retrieved 30 March 2012.
  7. ^ "Data and Digital Publishing Award Winners 2011". Ppa.co.uk. Retrieved 21 September 2023.
  8. ^ "Plain English Campaign". Plainenglish.co.uk. Retrieved 21 September 2023.
  9. ^ "Carbuyer.co.uk success with plain English Internet Crystal Mark". Archived from the original on 24 August 2011. Retrieved 30 March 2012.
  10. ^ "CarBuyer Top 100 Family Cars". Auto Express. Retrieved 21 September 2023.
  11. ^ Turner, Aimee. "Carwow acquires Autovia, targeting growth through reach, capability". www.am-online.com. Retrieved 18 October 2024.
  12. ^ Jackson, Megan (19 February 2024). "Carwow acquires leading automotive titles". PPA. Retrieved 18 October 2024.
  13. ^ "CARWOW ACQUIRES LEADING AUTOMOTIVE TITLES" (Press release). London, United Kingdom: Carwow Ltd. 14 February 2024. Retrieved 12 November 2024.
  14. ^ "Dacia Duster named CarBuyer Car of the Year". Auto Express. 1 March 2013.
  15. ^ "Carbuyer Announces 2024 Best Car Award Winner Results". www.stablevehiclecontracts.co.uk. 11 October 2023. Retrieved 18 October 2024.
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