Jump to content

Double Diamond Burton Pale Ale

From Wikipedia, the free encyclopedia
(Redirected from Double Diamond Burton Ale)

Double Diamond Burton Pale Ale is an English pale ale, first brewed in 1876 by Samuel Allsopp & Sons. It was one of the highest selling beers in the United Kingdom in the 1950s, 1960s and 1970s.

History

[edit]

Samuel Allsopp & Sons of Burton upon Trent first brewed Double Diamond in 1876 as an India Pale Ale.[1][2][3] Allsopp merged with Ind Coope in 1935. Bottled Double Diamond began to be advertised heavily from 1946, becoming one of four nationally distributed beers by the 1950s.[4] Under reciprocal trading agreements Ind Coope would agree to stock a rival brewer's beer if they replaced their supply of Bass or Worthington with Double Diamond.[5] The keg version was launched in the 1960s, and in the 1960s and the 1970s, it was advertised heavily by Ind Coope, especially on TV, with the tagline: "A Double Diamond works wonders."[6]

Carlsberg UK discontinued off-trade sales in 2003, although it continues as a keg beer.[7][6] It has been claimed that small scale production of the bottled variant continued as it was Prince Philip's favourite beer, with Paul Burrell attesting that Philip drank a small bottle nightly.[8] The keg version is currently known as Double Diamond Pale and is 2.8% ABV.[9] Ind Coope Burton Ale (4.5% ABV), a cask conditioned version of bottled Double Diamond first brewed in 1976, is currently produced by Carlsberg UK.[10]

References

[edit]
  1. ^ "Argh no! Otley and Protz in Burton Ale fail!". Zythophile. 2 August 2011.
  2. ^ Cunliffe, Barry W. (2001). The Penguin atlas of British & Irish history. Penguin. p. 72. ISBN 978-0-14-100915-5. Retrieved 30 December 2010.
  3. ^ The New Encyclopædia Britannica: Micropædia. Encyclopædia Britannica. 1995. p. 180. ISBN 978-0-85229-605-9. Retrieved 30 December 2010.
  4. ^ "Shut up about Barclay Perkins". barclayperkins.blogspot.co.uk. 28 March 2010.
  5. ^ Strategic And Organizational Change: From Production to Retailing in Uk ... By Alistair Mutch 57.
  6. ^ a b "Carlsberg to drop bottled D Diamond". Marketing Week.
  7. ^ "Double Diamond delisted". TheGrocer.co.uk. Archived from the original on 2011-09-29. Retrieved 2013-05-08.
  8. ^ A Royal Duty By Paul Burrell
  9. ^ "Archived copy" (PDF). Archived from the original (PDF) on 2012-04-12. Retrieved 2013-05-08.{{cite web}}: CS1 maint: archived copy as title (link)
  10. ^ "Burton Ale: back from the dead". beer-pages.com. Archived from the original on 2020-11-11. Retrieved 2013-05-08.