Dexerto
 | |
| Type of business | Limited |
|---|---|
Type of site | Entertainment news |
| Founded | March 19, 2015 |
| Headquarters | London, United Kingdom |
| Founder(s) |
|
| Editor | Tom East |
| CEO | Joshua Nino[1] |
| Revenue |  US$10 million (2021)[2] |
| URL | dexerto dexerto |
Dexerto is a video game and entertainment news website operated by Dexerto Limited.[3][4] Founded in 2015 and headquartered in London, the site originally focused on esports, but later shifted towards tabloid-style coverage of video games and internet culture, with a particularly strong focus on internet personalities.[5]
History[edit]
Dexerto was founded on 19 March 2015 by Joshua Nino, Chris Marsh, Mike Kent, and Nicolas Hulsmans to cover esports.[6][7] It originally launched as two websites, in English and French.[5] A Spanish website was also launched.[7] The coverage of the website subsequently shifted, with a 2022 Business Insider article describing its coverage as "evolv[ing] to chronicle broader online culture, with a flair for drama in the gaming space and beyond.", with a particular focus on drama and controversies involving internet personalities, who attract broader interest than esports, while continuing to cover esports to some degree. Esports analyst Rod Breslau described the website as the "TMZ of esports." Founder Nino described the website as being staffed by both "amateur bloggers and veteran esports journalists alike". Some internet personalities like Pokimane have accused Dexerto of producing clickbait content about them.[5]
Dexerto director Mike Kent won joint "Reporter of the Year" at the 2018 UK Esports Awards.[8]
In 2020 Axios described the website as the "The most high-profile independent [esports] outlet".[9]
In September 2020, the site named veteran esports journalist Richard Lewis as editor-at-large.[10]
In 2022, Dexerto's users exceeded 30 million per month, and the company reported in excess of $10 million in revenue.[5] In 2022, the site was involved in controversy after tweeting "Former porn star Adriana Chechik gets her back blown out, this time by a hard floor at TwitchCon." following Adriana Chechik receiving major spinal injuries after falling at that years TwitchCon. The tweet was subsequently deleted.[5]
References[edit]
- ^ Sutcliffe, Chris (2023-01-23). "Dexerto CEO Josh Nino on standing out among gaming publishers". Media Voices. Retrieved 2024-02-20.
- ^ Weiss, Geoff. "How Dexerto became 'the TMZ of esports,' with $10 million in revenue last year and 30 million monthly visitors". Business Insider. Retrieved 2023-05-16.
- ^ Hawgood, Alex (2021-04-20). "Valkyrae Gets a Big Chair in the Gaming World". The New York Times. Retrieved 2024-02-19.
- ^ "Police investigate if video game prank led to shooting death". The Washington Post. 2017-12-29. Retrieved 2024-02-19.
- ^ a b c d e Weiss, Geoff. "How Dexerto became 'the TMZ of esports,' with $10 million in revenue last year and 30 million monthly visitors". Business Insider. Retrieved 2023-05-19.
- ^ "Dexerto". EU-Startups. Retrieved 10 June 2020.
- ^ a b Lee, Alexander (2022-03-30). "How endemic esports publication Dexerto is making a bigger play for brand partnerships". Digiday. Retrieved 2022-06-29.
- ^ Sacco, Dom (7 October 2020). "UK Esports Awards winners revealed". Esports News UK. Retrieved 10 August 2021.
- ^ Baker, Kendall (13 November 2020). "The Woj of esports is a free agent". Axios. Retrieved 28 January 2021.
- ^ Sacco, Dom (11 September 2020). "Richard Lewis appointed editor-at-large at Dexerto". Esports News UK. Retrieved 8 June 2021.