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Vivian Tu

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Vivian Tu is an American businesswoman and author. She is the founder and CEO of Your Rich BFF, a multi-media company that provides financial education.[1]

Early Life and Education[edit]

Tu was born in Baltimore, Maryland as the only child to Chinese immigrant parents.[2] She moved to Chicago to pursue her bachelors degree at the University of Chicago, graduating in 2016.[3]

Career[edit]

In 2016, Tu started her career as a trader at J.P. Morgan.[4] Tu traded stocks in the industrial, materials, and energy sectors.[3] After leaving J.P. Morgan, she transitioned into a digital media sales role at BuzzFeed.[5] Tu started making financial education videos on TikTok in 2021. She often covers topics such as saving, investing,[6] and traveling on a budget.[7][8] Tu is represented by William Morris Endeavor since 2022.[9]

In 2023, Tu launched her podcast Networth & Chill,[10][non-primary source needed] which was nominated for Best Business + Finance podcast at the 2024 iHeart Podcast Awards at SXSW. [11] On December 26, 2023, Tu released her first book Rich AF: The Winning Money Mindset that Will Change Your Life.[12] It became a New York Times bestseller under both the Business and the Advice, How To & Miscellaneous categories.[13][14]

Awards & Recognition[edit]

Since 2021, Tu has been named to the Forbes 30 under 30 and Forbes Top Creators lists.[15] She has also been nominated for a Webby award,[16] and multiple Shorty Awards, including a finalist nomination for Branded Series.[17] In 2023, Tu was a Meta Visionary Voices[18] award winner. In 2024, Tu won Best Personal Finance Influencer presented by Bankrate.[19] That same year, she also won a Visionary Voices award from TikTok,[20] highlighting prominent and impactful AAPI content creators on the platform.[21]

Her podcast has been nominated for the iHeartRadio Podcast Awards.[22]

Partnerships[edit]

Since 2023, Tu has been a title partner of SoFi bank and helped the launch the Face of Finance campaign, correcting AI gender bias.[23][non-primary source needed]

References[edit]

  1. ^ "Vivian Tu Wants You to Stop Feeling Guilty for Wanting to Get Rich". Cosmopolitan. January 11, 2024. Retrieved May 6, 2024.
  2. ^ Hughes, Lisa (January 11, 2024). ""Your Rich BFF": Vivian Tu is demystifying personal finance to help young people build wealth - CBS Boston". CBS. Retrieved May 6, 2024.
  3. ^ a b Manning, Rudine (January 28, 2022). "How 'Your Rich BFF' Vivian Tu built a massive TikTok following: 'I actually showed people the math'". CNBC. Retrieved May 6, 2024.
  4. ^ "How a 28-year-old is transforming the 'male, pale, and stale' personal finance industry to become everyone's 'Rich BFF'". Fortune. Retrieved May 6, 2024.
  5. ^ Yang, Aria. "I made around $100K at JPMorgan and $656K at BuzzFeed. Here's my full salary breakdown and why I recommend job-hopping". Business Insider. Retrieved May 6, 2024.
  6. ^ Seshagiri, Ashwin; Dang, Mike; Hartocollis, Anemona; Hill, Kashmir; Hughes, Becky; Nerkar, Santul; Holman, Jordyn; Grynbaum, Michael M.; Barry, Ellen (April 19, 2024). "Love, Hate or Fear It: TikTok Has Changed America". The New York Times. ISSN 0362-4331. Retrieved July 10, 2024.
  7. ^ Marshall, Lucy (July 8, 2024). "'Rich' Wall Street worker shares how to get money back if flight is delayed". The Mirror. Retrieved July 10, 2024.
  8. ^ "'Your Rich BFF' Vivian Tu: How Rich People Get Hidden Travel Perks by Investing". Yahoo Finance. January 24, 2024. Retrieved July 10, 2024.
  9. ^ Chan, J. Clara (June 10, 2022). "'Your Rich BFF' Creator Vivian Tu Signs With WME". The Hollywood Reporter. Retrieved May 6, 2024.
  10. ^ "‎Networth and Chill with Your Rich BFF on Apple Podcasts". Apple Podcasts. January 24, 2024. Retrieved May 6, 2024.
  11. ^ "iHeartRadio Podcast Awards | iHeartRadio". iHeartRadio Podcast Awards. Retrieved July 10, 2024.
  12. ^ "Exclusive: Vivian Tu (Aka Your Rich BFF) Explains How to Bank Like a Rich Person in This Excerpt of 'Rich AF'". Cosmopolitan. December 15, 2023. Retrieved July 12, 2024.
  13. ^ "Business Books - Best Sellers - Books - Dec. 31, 2023 - The New York Times". The New York Times. ISSN 0362-4331. Retrieved May 6, 2024.
  14. ^ "Advice, How-To & Miscellaneous Books - Best Sellers - Books - Jan. 14, 2024 - The New York Times". The New York Times. ISSN 0362-4331. Retrieved May 6, 2024.
  15. ^ Bertoni, Steven. "Top Creators 2023". Forbes. Retrieved May 6, 2024.
  16. ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved May 6, 2024.
  17. ^ "Richer Lives - The Shorty Awards". Shorty Awards. Retrieved May 6, 2024.
  18. ^ Stephan, Katcy (October 31, 2022). "Meta Unveils Inaugural Class of 'Creators of Tomorrow' with Drew Afualo, Sydney Bell and More". Variety. Retrieved May 6, 2024.
  19. ^ "The 2024 Bankrate Visionaries | Bankrate Awards". Bankrate. Retrieved May 6, 2024.
  20. ^ "Visionary Voices: Celebrating Asian American, Native Hawaiian and Pacific Islander Heritage Month". Newsroom | TikTok. August 16, 2019. Retrieved May 6, 2024.
  21. ^ "Visionary Voices: Celebrating Asian American, Native Hawaiian and Pacific Islander Heritage Month". Newsroom | TikTok. August 16, 2019. Retrieved July 10, 2024.
  22. ^ "iHeartRadio Podcast Awards | iHeartRadio". iHeartRadio. Retrieved May 6, 2024.
  23. ^ Blount, Leslie (June 28, 2023). "SoFi's Campaign Corrects AI's Gender Bias". www.adweek.com. Retrieved May 6, 2024.
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