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Service95
Service95 written in all caps, bold, black letters against a transparent background.
CategoriesLifestyle
FrequencyWeekly
PublisherStudio 2054 Productions
FounderDua Lipa, João Coutinho
Founded2021
Based inLondon, United Kingdom
Language
  • Albanian
  • Arabic
  • English
  • French
  • German
  • Indonesian
  • Italian
  • Japanese
  • Korean
  • Portuguese
  • Russian
  • Spanish
Websiteservice95.com

Service95 is a weekly lifestyle newsletter founded in 2021 by English-Albanian singer Dua Lipa. Announced in November 2021, the newsletter's first issue was released on 3 February 2022. Described as a "global style, culture, and society concierge service created to help the reader make sense of the world", each newsletter features a personal letter from Lipa alongside several articles from guest contributors. It features topics including recommendations, travel advice and politics and ranges from lighthearted stories to hard-hitting reporting. The goal of the newsletter according to its founder, is to broaden the scope of journalism by featuring pieces that can't be found elsewhere.

Lipa was inspired to create the newsletter from the lists of recommendations she had created for her friends since she was a child. The newsletter is based in London. It is delivered weekly to subscribers via email in a choice of 12 languages. An accompanying podcast hosted by Lipa entitled Dua Lipa: At Your Service was launched on 11 February 2022. The podcasts feature in-depth conversations between Lipa and high-profile guests. The goal of the podcast is to help listeners learn more about themselves through her guests' stories. The podcast is available in four languages.

History

[edit]

On 23 November 2021, English singer Dua Lipa announced that she would launch a free weekly newsletter entitled Service95 in January 2022. It was described as a "global style, culture, and society concierge service created to help the reader make sense of the world" and "a way to find order in the chaos";[1][2] Lipa described it as "a general store with all the content you've always wanted to read".[3] Lipa was inspired to create the newsletter by her longtime hobby of sharing personally-curated lists with her closest friends that mentioned lesser-known "people, pieces of pop culture, travel destinations, hidden gems and global issues". The singer had been "obsessively" making the lists since she was a child and they have become her friends' "go-to" for recommendations.[1] Once Lipa started touring, her passion for the lists grew as she was getting to explore the world. The singer said her parents would make fun of her for making the lists.[4] Lipa stated that she created the lists as a "fear of forgetting to share" as well as a way to connect with loved ones and the fact that she loves documenting her experiences.[5] She went on to say "the more we share with each other, the closer we become, the wider our circles grow" and that's she finds "huge joy in telling people what [she's] learned about in any given city and love finding connection in our shared experiences" with Service95 taking that idea and bringing it to anyone who is as curious as she is about life.[1][6] The newsletter name comes from Lipa's birth year, 1995, and the fact that she has always seen herself as "of service" to her friends and family through these lists, and now to her fans.[7][8] Lipa registered the trademark from Service95 in June 2021. Subscriptions were available simultaneously upon the announcement and those who subscribed within the first 48 hours were deemed "founding members".[9]

Service95 is a lifestyle newsletter that covers fashion, beauty, the arts, politics, global issues, insights into Lipa's life as well as travel, music, food and book recommendations.[6][10][7] It includes articles from celebrities as well as social commentary, comedic features and recommendations including late-night snacks, hotspots, up-and-coming artists, grassroots activists, and travel tips.[11] The newsletter is intended to give young people the tools to make a difference, because for them the news can be quite intense and older individuals may want to help but don't know how.[12] Lipa also intended to broaden the types and scopes of stories one might read.[2] She mentioned that the newsletter is all about accessibility, meaning that the idea behind it is sharing information and helping one another.[10] Some issues focus on a single story, giving it space to breathe while others will pair lighthearted features with hard-hitting reporting.[5] Lipa teased that the newsletter would include "everything from underground galleries in Brazil, to little-known diners in Louisiana and the best manicurists in Lagos" as well as "her favourite tucked-away hotel in Paris, to the best spot for dumplings in the 11th arrondissement, to the playlist she made to listen to on the flight home".[1][6] Every issue includes a personal letter from Lipa that mentions where she is in the world and her tips on what she's been doing.[1] Service95 is published by Studio 2054 Productions and is based in London, UK. It is sent to subscribers via email and is available in Albanian, Arabic, English, French, German, Indonesian, Italian, Japanese, Korean, Portuguese, Russian and Spanish.[13] A website is set to be launched where users can search for recommendations and articles. Lipa described it as an extension to the photo dumps she posts on Instagram.[6] The first issue was scheduled for January 2022 but launched on 3 February 2022.[1][14]

Service95 is a free weekly newsletter that will cover everything from little-known hotspots to up-and-coming artists and travel tips. Service95 will serve up a considered curation of lists, recommendations, stories, information, thoughts, perspectives, and conversations you won't hear, see, or read anywhere else. Powerful articles from the world's most compelling voices will live alongside savvy social commentary, laugh-out-loud feature-writing, and left-of-center recommendations for anything from late-night snacks to the best in-flight music for long-haul trips. We'll also be sharing the important work of activists bringing to light causes and complex world issues we should all be talking about.

— Lipa on what to expect from Service95[15]

In the first issue, Lipa gave an update on her Future Nostalgia Tour and the Dua Lipa: At Your Service podcast while mentioning her five favourite restaurants in London.[16][17][18] There were articles on amapiano, a house music subgenre emerging in South Africa, a feature on Sinéad Burke about her work designing things to be more accessible for more diverse individuals, one on a Hong Kong-based, all-female roller derby crew and one on a Paris-based homeware store.[19][20]

Dua Lipa: At Your Service

[edit]
Dua Lipa: At Your Service
A black and white picture of Dua Lipa showing just over half of her face. The podcast title, Dua Lipa: At Your Service appears in the top right in a circle, written in all caps blue letters, while Service95, the companion newsletter, is written in the bottom right.
Presentation
Hosted byDua Lipa
FormatStreaming
Language
  • English
  • French
  • Portuguese
  • Spanish
Production
ProductionStudio 2054 Productions
No. of episodes35
Publication
Original release11 February 2022
ProvideriHeartRadio

Alongside the announcement of Service95, Lipa revealed that a companion podcast entitled Dua Lipa: At Your Service would also accompany the newsletter.[21] The podcast is intended for Lipa to have deep conversations with a line up of high-profile guests.[22] She explained: "though a lot of my guests have done their fair share of talking, I want to go deeper with them. Not only am I probing them about the things I'm most curious about, I'm also treating them like the experts they are".[23] Lipa mentioned that the conversations cover global concerns and casual chats while she hopes that listeners will learn something about themselves from the inspiring stories guests will tell.[6][24]

The goal of the conversations is "understanding their journey in a way that when people listen to it, it feels like it's of service, like the whole conversation, whether it's how a certain author got to where they are, how it all happened, relationship advice, growing up in the industry, understanding what that's like, what it takes to really get to where you want to be".[4] Lipa stated that it's interesting being on the other side of the interview,[6] which is a skill she has been developing and really enjoying, specifically saying she loves the research element of it and learning about people.[25] The podcast launched on 11 February 2022 and publishes weekly.[26] It is produced by Studio 2054 Productions and is available in English, French, Portuguese and Spanish.[27] The podcast is distributed by iHeartRadio.[28] Its first season consisted of 12 episodes and featured guests including Russell Brand, CL, Edward Enninful, Elton John, Megan Thee Stallion, Nadia Murad, Olivier Rousteing, Lisa Taddeo, Hanya Yanagihara and Bowen Yang.[29][30]

Episodes

[edit]
SeriesEpisodesOriginally released
First releasedLast released
Special11 February 2022 (2022-02-01)1 February 2022 (2022-02-01)
11211 February 2022 (2022-02-11)29 April 2022 (2022-04-29)
21223 September 2022 (2022-09-23)9 December 2022 (2022-12-09)
31030 July 2023 (2023-07-30)1 September 2023 (2023-09-01)

Special

[edit]
List of special episodes with the title and release date[28]
No. overall Title Release date
1 "Introducing Dua Lipa: At Your Service" 1 February 2022

Season 1 (2022)

[edit]
List of episodes from Season 1, featured guest and release date[28]
No. overall No. in season Guest(s) Release date
2 1 Olivier Rousteing 11 February 2022
3 2 Lisa Taddeo 18 February 2022
4 3 CL 25 February 2022
5 4 Edward Enninful 4 March 2022
6 5 Megan Thee Stallion 11 March 2022
7 6 Hanya Yanagihara 18 March 2022
8 7 Elton John 25 March 2022
9 8 Russell Brand 1 April 2022
10 9 Bowen Yang 8 April 2022
11 10 Nadia Murad and Amal Clooney 15 April 2022
12 11 Riz Ahmed 22 April 2022

Season 2 (2022)

[edit]
List of episodes from Season 2, featured guest and release date[28]
No. overall No. in season Guest(s) Release date
13 1 Monica Lewinsky 23 September 2022
14 2 Min Jin Lee 30 September 2022
15 3 Charli XCX 7 October 2022
16 4 Bryan Stevenson 14 October 2022
17 5 Trevor Noah 21 October 2022
18 6 Brandon Wolf 28 October 2022
19 7 Dan Levy 4 November 2022
20 8 Dita Von Teese 11 November 2022
21 9 Mo Farah 18 November 2022
22 10 Greta Gerwig 25 November 2022
23 11 Pedro Almodóvar 2 December 2022
24 12 Dean Baquet 9 December 2022

Season 3 (2023)

[edit]
List of episodes from Season 3, featured guest and release date[28]
No. overall No. in season Guest(s) Release date
25 1 Amelia Dimoldenberg 30 June 2023
26 2 Esther Perel 7 July 2023
27 3 Jennie Kim 14 July 2023
28 4 Penn Badgley 21 July 2023
29 5 Sasha Velour 28 July 2023
30 6 Amanda Feilding 4 August 2023
31 7 Paloma Elsesser 11 August 2023
32 8 Billie Eilish 18 August 2023
33 9 Ziwe 25 August 2023
34 10 Troye Sivan 1 September 2023
35 11 none 25 August 2023
36 12 Tim Cook 6 November 2023

Critical reception

[edit]

In The Telegraph, Rebecca Reid stated "Lipa might really be on to something" as the contributors "have certainly grasped what made all lifestyle blogs great". She continued stating it contains "a feeling that you're discovering things you'd never be cool enough to find on your own, and the kind of recommendation you can pass on to a friend you want to impress while acting like you discovered it yourself". She concluded by stating "it's all the joys of the mid 00's blogosphere, tempered with an inclusive 2022 twist".[31] For Elle, Lucy Cocoran said Service95 is like "an exclusive invitation into Dua's world, as seen through her eyes" while also complimenting her passion for "making it a platform for marginalised voices, bringing important issues to light in a digestible way".[32]

The Guardian reviewer Hannah Verdier complimented Lipa's interviewing skills in Dua Lipa: At Your Service while stating that if the world needs another celebrity interview podcast, she's glad it's Lipa. The reviewer explained by naming the podcast a "thoughtful batch of interviews" that is "a far cry from the interruption-filled rambling of some celebrity pods".[33] Eoghan O'Sullivan of the Irish Examiner praised the guests that appear on the podcast; the reviewer named the Olivier Rousteing episode the "best of the bunch", specifically complimenting Lipa's empathy towards Rousteing and the content he talks about.[34] For the Irish Independent, Tony Clayton-Lea named Dua Lipa: At Your Service the "Podcast of the Week" in April 2022. He called it a "bold" intention for Lipa and said these intentions of solidified by the "obvious" and unexpected choice of guests.[35]

References

[edit]
  1. ^ a b c d e f Kaufman, Gil (23 November 2021). "Dua Lipa Launching 'Service95' Cultural Curation Newsletter". Billboard. Archived from the original on 24 January 2022. Retrieved 15 February 2022.
  2. ^ a b Skinner, Tom (23 November 2021). "Dua Lipa announces self-curated Service95 hub and podcast". NME. Archived from the original on 23 November 2021. Retrieved 15 February 2022.
  3. ^ Schmied, Ursula; Niesen, Kelly (3 February 2022). "Dua Lipa im Interview: 'Service95 ist wie ein Gemischtwarenladen mit allem, was du immer schon lesen wolltest'" [Interview with Dua Lipa: "Service95 is like a general store with everything you always wanted to read"]. Glamour (in German). Germany. Archived from the original on 3 February 2022. Retrieved 15 February 2022.
  4. ^ a b Knutson, Ryan; Light, Alan (7 February 2022). "The Business of Dua Lipa". The Wall Street Journal. Archived from the original on 7 February 2022. Retrieved 15 February 2022.
  5. ^ a b George, Cassidy (3 February 2022). "Dua Lipa, At Your Service". 032c. Archived from the original on 14 February 2022. Retrieved 15 February 2022.
  6. ^ a b c d e f McDermott, Kerry (23 November 2021). "Dua Lipa Turns Lifestyle Guru With The Launch Of Service95". Vogue. United Kingdom. Archived from the original on 13 February 2022. Retrieved 15 February 2022.
  7. ^ a b Michie, Natalie (23 November 2021). "Dua Lipa Is Creating Her Own Curated Lifestyle Hub". Fashion. Archived from the original on 20 December 2021. Retrieved 15 February 2022.
  8. ^ Bansinath, Bindu (23 November 2021). "Dua Lipa Has Launched a Lifestyle Newsletter". The Cut. Archived from the original on 28 January 2022. Retrieved 14 February 2022.
  9. ^ Amstad, Josephine (23 November 2021). "Dua Lipa Unveils Service 95". Notion. Archived from the original on 23 November 2021. Retrieved 15 February 2022.
  10. ^ a b Petter, Olivia (23 November 2021). "Dua Lipa launches lifestyle platform 'Service 95'". The Independent. Archived from the original on 4 February 2022. Retrieved 15 February 2022.
  11. ^ Bardsley, Miranda (23 November 2021). "Dua Lipa unveils new Service95 project". Music Week. Archived from the original on 15 February 2022. Retrieved 15 February 2022.
  12. ^ Kenneally, Cerys (23 November 2021). "Dua Lipa launches Service95: 'I want to help give young people the tools to make a difference'". The Line of Best Fit. Archived from the original on 24 November 2021. Retrieved 15 February 2022.
  13. ^ "Sinéad Burke Talks Accessibility | The Music Genre Taking Over TikTok | Hong Kong's Roller Girls". Service95. No. 1. 3 February 2022.
  14. ^ Krol, Charlotte (3 February 2022). "Dua Lipa launches culture newsletter Service95 with podcast to follow". Rolling Stone. United Kingdom. Archived from the original on 15 February 2022.
  15. ^ Droke, Carolyn (23 November 2021). "Dua Lipa's Service95 Newsletter Has Fashion And Travel Tips". Uproxx. Archived from the original on 15 February 2022. Retrieved 15 February 2022.
  16. ^ Morgan, Lucy (4 February 2022). "Dua Lipa Launches Lifestyle Newsletter: Service95". Glamour. Archived from the original on 7 February 2022. Retrieved 15 February 2022.
  17. ^ Droke, Carolyn (3 February 2022). "Dua Lipa Gave A Tour Update In The First Of Her Weekly 'Service95' Newsletters". Uproxx. Archived from the original on 15 February 2022. Retrieved 15 February 2022.
  18. ^ Ellis, David (4 February 2022). "Dua Lipa names her five favourite restaurants in London". Evening Standard. Archived from the original on 4 February 2022. Retrieved 15 February 2022.
  19. ^ Shutler, Ali (3 February 2022). "Dua Lipa launches 'arts and culture newsletter' Service95". NME. Archived from the original on 4 February 2022. Retrieved 15 February 2022.
  20. ^ Wang, Steffanee (3 February 2022). "Dua Lipa's First Service 95 Issue Includes House Music, Restaurant Recs & More". Nylon. Archived from the original on 12 February 2022. Retrieved 15 February 2022.
  21. ^ Richards, Will (23 November 2021). "Dua Lipa announces new podcast and newsletter Service95". Rolling Stone. United Kingdom. Archived from the original on 15 February 2022. Retrieved 15 February 2022.
  22. ^ Renshaw, David (23 November 2021). "Dua Lipa to launch podcast and newsletter as part of Service95 project". The Fader. Archived from the original on 10 February 2022. Retrieved 15 February 2022.
  23. ^ Murray, Robin (23 November 2021). "Dua Lipa Launches Service95". Clash. Archived from the original on 25 November 2021. Retrieved 15 February 2022.
  24. ^ Williams, Cat (24 November 2021). "Dua Lipa Invites Fans Inside Her Inner Circle With Launch Of Service95 Newsletter And Podcast". Entertainment Tonight. Canada. Archived from the original on 25 November 2021. Retrieved 15 February 2022.
  25. ^ "Dua Lipa Tells 'Colbert' She 'Manifested' Elton John Collaboration". Rolling Stone. 4 February 2022. Archived from the original on 5 February 2022. Retrieved 15 February 2022.
  26. ^ Clark, Meredith (4 February 2022). "Dua Lipa poses thoughtful question on faith to Stephen Colbert. Fans were inspired by his answer". The Independent. Archived from the original on 4 February 2022. Retrieved 15 February 2022.
  27. ^ Grein, Paul (4 February 2022). "2022 iHeartRadio Podcast Awards: Dua Lipa Presents & Promotes Podcast". Billboard. Archived from the original on 13 February 2022. Retrieved 15 February 2022.
  28. ^ a b c d e Citations regarding Dua Lipa: At Your Service:
  29. ^ Light, Alan (25 January 2022). "How Dua Lipa Stormed the Top of the Charts". The Wall Street Journal. Archived from the original on 6 February 2022. Retrieved 16 February 2022.
  30. ^ "iHeartMedia and Dua Lipa Introduce New Original Podcast Series 'Dua Lipa: At Your Service' Your Service'". iHeartRadio. 4 February 2022. Archived from the original on 5 February 2022. Retrieved 16 February 2022.
  31. ^ Reid, Rebecca (4 February 2022). "The celebrity blog is dead — can Dua Lipa revive it?". The Telegraph. Archived from the original on 6 February 2022. Retrieved 15 February 2022.
  32. ^ Cocoran, Lucy (6 February 2022). "Dua Lipa's Lifestyle Newsletter Service95 Has Launched". Elle. Australia. Archived from the original on 7 February 2022. Retrieved 15 February 2022.
  33. ^ Verdier, Hannah; Richardson, Hollie (18 February 2022). "Best podcasts of the week: Dua Lipa impresses as a talented interviewer". The Guardian. Archived from the original on 18 February 2022. Retrieved 18 February 2022.
  34. ^ O'Sullivan, Eoghan (19 April 2022). "Podcast Corner: Dua Lipa's show proves she's more than a pop star". Irish Examiner. Archived from the original on 19 April 2022. Retrieved 30 April 2022.
  35. ^ Clayton-Lea, Tony (2 April 2022). "Dua Lipa – At Your Service: many voices equal genuine diversity". Irish Independent. Archived from the original on 12 April 2022. Retrieved 30 April 2022.
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