The Ōtautahi Christchurch logo is based on the leading characters of the names ‘Ōtautahi and Christchurch’ where the ‘O’ and ‘C’ letterforms come together in balance to tell the story of our place.

The logo features a representation of the way in which Ōtākaro, the Avon river winds through the heart of our city. This is brought to life through elements of a traditional Māori carving design — haehae — the chiselled lines that are cut parallel in whakairo. The haehae form the banks of the river and represent the duality of Ōtautahi; a city in pursuit of balance, a playground for people, as well as the city’s Māori and European heritage.

The logo was designed by a team of three local creatives, including a kaupapa Māori studio and is endorsed by city leadership as the mark representing our city identity.

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