English: The MIAA refreshed its brand in August 2020. The following components express the MIAA brand narrative:

MIAA With over a century of equity in this moniker, the title ‘MIAA’ will continue to be the foundation of the brand as its primary messaging. A revised slogan, ‘America’s First Conference’, functions in a complementary role, leveraging this distinct trait among all of the NCAA.

Michigan As the only Division III conference in the state and the home of its original membership, Michigan represents the roots of the league. In the marks, its thin-line silhouette draws inspiration from similar graphics utilized in the MIAA’s past and is intentionally open at its base as a nod of inclusivity to Saint Mary’s and Trine, both located in northern Indiana.

Great Lakes

While Michigan speaks to the MIAA’s origin, the Great Lakes region is symbolic of its broader vision of influence. This iconic shape is intended to attract prospective student-athletes in Michigan’s neighboring states and present the MIAA through a more national lens. Logo iterations with and without the Great Lakes give the system inherent flexibility to accommodate various application needs.