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Maxwell House International

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Maxwell House International
TypeInstant beverage
Country of origin United States
Introduced1970s

Maxwell House International is a brand of flavored instant coffee beverages produced by the Maxwell House coffee division of the Kraft Foods corporation, based in the United States.

History

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The product line was introduced in the early 1970s as General Foods International Coffee, a brand owned by General Foods.[1] The first three flavors at launch were Café au lait (later renamed to Cafe Francais), Suisse Mocha, and Cafe Vienna. The line, sold in small tins, was marketed as a premium product, and remained a strong seller through the 1990s.[2]

"General Foods International Coffees" underwent a name change in late 2005 to simply "General Foods International" in order to accommodate recent additions of non-coffee-based beverages (Chai latte and Vanilla Creme). In 2009, it began to carry a "From the makers of Maxwell House" secondary label. During the summer of 2010, this product line was rebranded as Maxwell House International Cafés.

References

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  1. ^ Leibtag, Ephraim (2007). Cost Pass-through in the U.S. Coffee Industry. USDA Economic Research Serv.
  2. ^ "What Happened To General Foods International Coffee? [Updated: April 2023]". 2023-01-09. Retrieved 2023-04-26.
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