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Amazon Freevee

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Not to be confused with Freeview (UK) or Freely.
Amazon Freevee
J
Logo used since 2022
Formerly
  • IMDb Freedive (2019)
  • IMDb TV (2019–2022)
Available inEnglish, German
FoundedJanuary 11, 2019; 5 years ago (2019-01-11)
Area servedUnited States
United Kingdom
Germany
Austria
ParentAmazon
URLwww.amazon.com/freevee
Current statusActive

Amazon Freevee (stylized as freevee and fv), also shortened as Freevee, formerly known as IMDb Freedive and IMDb TV, and sometimes spelled FV, is an American ad-supported video-on-demand (VOD) streaming service owned by Amazon, with original and licensed programming.

Functionality

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Freevee content is presented to Amazon Prime Video users within Prime's smart TV app interface. Aside from the commercial breaks and the absence of Prime's "X-ray" cast list information, the interface, features, and navigation are identical to the Prime user experience. Freevee also functions as a standalone app for use by non-Prime users.

History

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IMDb TV logo

Amazon Freevee launched as a free, ad-supported video channel by the Amazon-owned online database IMDb in January 2019, under the name IMDb Freedive, before becoming IMDb TV five months later; it was rebranded to its current name on April 28, 2022.[1]

The service is available in the United States, as well as the UK and Germany through Amazon and IMDb's websites as well as on all Amazon Fire devices.[2]

On June 17, 2019, IMDb Freedive announced its rebranding to IMDb TV. Signing new deals with Warner Bros., Sony Pictures Entertainment and MGM Studios (which parent company Amazon later acquired on March 17, 2022),[3] the streaming service began offering new content.[4] Amazon announced that it would be moving IMDb TV's content team to within Amazon Studios on February 20, 2020, with the goal of developing original programming under new IMDb TV co-heads.[5]

In September 2021, Amazon announced the launch of IMDb TV in the United Kingdom; before then, it was available only in the United States.[6]

On April 13, 2022, it was announced that the service would be rebranded as Amazon Freevee beginning on April 27.[7] It was also announced that it would launch in Germany later that year, and would expand its original programming by 70% in 2022.[8] The rebrand occurred on April 28, 2022. Its first announced moves post-rebrand included renewing Bosch: Legacy pre-premiere as well as Top Class, ordering America's Test Kitchen: The Next Generation and a new series adaptation of Black Beauty and expanding Play-Doh: Squished beyond its holiday special.[9]

On August 3, 2022, Amazon Freevee was launched in Germany.[10]

On February 21, 2024, it was reported that Amazon was planning to shut down Freevee in order to focus on Prime Video.[11] However, a spokesperson for Amazon denied this.[12]

Content

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Original programming

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Main article: List of Amazon Freevee original programming

In 2020, a revival of the 2008 crime drama series Leverage was ordered by IMDb TV, making it the first major exclusive series for the streaming service.[13]

On October 3, 2019, IMDb TV announced it licensed the Canadian animated series Corner Gas Animated as a branded original series, joining the live-action comedy franchise Corner Gas and the feature film Corner Gas: The Movie, which were both on the streaming platform.[14]

IMDb TV acquired the rights to Eleventh Hour Films and Sony Pictures Television's young-adult espionage series Alex Rider, premiering a series adaptation on November 13, 2020.[15]

On October 29, 2020, Amazon Studios announced it would produce for the service the successor program to Judge Judy, entitled Judy Justice and still starring former Manhattan Family Court Judge Judith Sheindlin. Production on Judy Justice began as CBS's long-running Judge Judy ended on July 23, 2021.[16] Judy Justice premiered on IMDb TV on November 1, 2021. With significantly high stakes in the program, Amazon ordered 120 episodes for the first season alone which concluded on April 15, 2022, and served as the largest initial order package for a streaming series. Amazon has bargained on Sheindlin to attract her legions of viewers and fanfare from Judge Judy over to their streaming service for Judy Justice.[17] Towards the end of the first season, Judy Justice was granted a second season after it was hailed as a big hit for Freevee with record viewership hours for the streaming service (viewership results measured by hours watched as opposed to rating numbers as Nielsen ratings does not cover streaming services).[18]

Sheindlin's personal production team will bring another court show to Freevee, entitled Tribunal Justice. The program will feature her longtime Judge Judy program bailiff, Petri Hawkins-Byrd. The series will be presented in the form of a 3-judge panel, like Hot Bench (another production from Sheindlin, only for CBS). Tribunal will be presided over by now former Hot Bench judges, Tanya Acker and Patricia DiMango, along with Sheindlin's son, former district attorney Adam Levy.[18]

On February 22, 2021, it was announced that Norman Lear had set up two projects at IMDb TV, half-hour long comedy Clean Slate and hour-long drama Loteria.[19]

On April 13, 2022, it was announced that a spinoff of the Prime Video series Bosch, titled Bosch: Legacy, would premiere on the service on May 6, 2022, and that the coming-of-age series High School, based on the memoir by Tegan and Sara and adapted by Clea DuVall, would premiere in 2022. It was also announced that the service would add original films to its slate, beginning with the romantic comedy Love Accidentally, starring Brenda Song and Aaron O'Connell.[8]

Third-party content

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IMDb TV announced it would begin streaming the NBC drama Chicago Fire on December 6, 2019, making the deal the biggest single licensing pact to date for the streaming service. In addition, IMDb TV announced it would also begin streaming all five seasons of Universal Television's Friday Night Lights starting on December 31, 2019.[20]

In February 2020, IMDb TV acquired the rights to more than twenty scripted TV titles controlled by Walt Disney Direct-to-Consumer & International division and began streaming several Star Trek films in June and July 2020. Starting July 15, 2020, IMDb TV began streaming all 92 episodes of the AMC series Mad Men after completing a licensing deal with Lionsgate.[21][22]

In July 2021, Amazon and Universal Pictures reached a multi-year deal to bring Universal's films to IMDb TV. As part of the deal, titles from Universal's library would become available, making films including The Invisible Man eligible to stream on IMDb TV for free. Most of the studio's titles will be also available ad-free on Prime Video, including future theatrical releases following their first pay window and four months after being released on Peacock.[23]

On November 3, 2021, IMDb TV UK began streaming content from FilmRise, MovieSphere, MagellanTV and SPI's Docustream, along with program-themed channels based on shows Deadly Women, Are We There Yet?, Bridezillas, Unsolved Mysteries, This Old House, MythBusters, and Hell's Kitchen.[24]

In November 2022, it was announced the company was entering a partnership with Fremantle, to launch a revival of soap opera Neighbours, which will go into filming on April 17, 2023 and broadcast on September 18, 2023.[25]

In May 2023, Amazon announced it would make over 100 Amazon Original series and films from Amazon Prime Video available on Freevee. Some shows will also be available in full while others will only have a selection of episodes.[26]

References

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  1. ^ "Amazon's IMDb launches a free streaming service, Freedive". TechCrunch. Archived from the original on November 8, 2020. Retrieved January 9, 2021.
  2. ^ Brantner, Chris. "IMDb Freedive: A Look at Amazon's Free Streaming Service". Forbes. Archived from the original on October 10, 2020. Retrieved October 8, 2020.
  3. ^ "Amazon Closes $8.5 Billion Acquisition of MGM". March 17, 2022. Archived from the original on March 31, 2022. Retrieved April 1, 2022.
  4. ^ "Amazon Rebrands IMDb Freedive as IMDb TV, Triples Content". PC Magazine. Archived from the original on June 15, 2020. Retrieved October 8, 2020.
  5. ^ Low, Elaine (February 20, 2020). "IMDb TV Moves Content Team to Amazon Studios Under New Co-Heads". Variety. Archived from the original on November 13, 2020. Retrieved October 8, 2020.
  6. ^ Middleton, Richard (September 29, 2021). "Amazon launches AVOD streamer IMDb TV in UK". TBI Vision. Archived from the original on October 6, 2021. Retrieved October 6, 2021. UK originals are not included on the launch slate but the AVOD streamer has been expanding rapidly, with the aforementioned US commissions joining series including Leverage: Redemption, a Bosch spinoff, the second season of Alex Rider and comedy series Sprung.
  7. ^ Goldberg, Lesley (April 13, 2022). "IMDb TV Rebranded as Amazon Freevee (Yes, Really)". The Hollywood Reporter. Archived from the original on April 13, 2022. Retrieved April 13, 2022.
  8. ^ a b Andreeva, Nellie (April 13, 2022). "IMDb TV Streaming Service Rebrands As Amazon Freevee, Plans Launch In Germany And 70% More Originals". Deadline. Archived from the original on May 31, 2022. Retrieved April 15, 2022.
  9. ^ White, Peter (May 2, 2022). "Amazon Freevee: 'Bosch: Legacy' Renewed For Season 2, Unscripted Orders, Disney Film Deal & Remake Of British Series 'Inside No. 9' In The Works". Deadline. Archived from the original on May 2, 2022. Retrieved May 2, 2022.
  10. ^ "Das bietet Amazons neuer kostenloser Streamingdienst". Spiegel online (in German). August 3, 2022. Archived from the original on August 3, 2022. Retrieved August 3, 2022.
  11. ^ Stenberg, Mark (February 21, 2024). "Exclusive: Amazon to Shutdown Freevee, Streamlining Its Ad and Product Efforts". AdWeek. Archived from the original on February 21, 2024. Retrieved February 21, 2024.
  12. ^ Manfredi, Lucas (February 21, 2024). "Amazon Says 'No Changes' Coming to Freevee Despite Reports of the Streamer Shuttering". TheWrap. Archived from the original on February 21, 2024. Retrieved February 21, 2024.
  13. ^ "Leverage is returning as IMDb's first original series". Critical Hit. April 29, 2020. Archived from the original on October 9, 2020. Retrieved October 8, 2020.
  14. ^ "IMDb TV Gets Top-Rated Canadian Animated Series – Media Play News". October 3, 2019. Archived from the original on September 25, 2020. Retrieved October 8, 2020.
  15. ^ Kanter, Jake (July 14, 2020). "'Alex Rider': Amazon Streamer IMDb TV Takes U.S. Rights To Sony Spy Series". Deadline. Archived from the original on November 21, 2020. Retrieved October 8, 2020.
  16. ^ Frankel, Daniel (October 29, 2020). "Judge Judy Sheindlin Gets New Show on Amazon's IMDb TV". Next TV. Archived from the original on October 31, 2020. Retrieved October 30, 2020.
  17. ^ Spangler, Todd (September 9, 2021). "Judge Judy Sheindlin's Courtroom Show on IMDb TV Gets Premiere Date". Variety. United States. Archived from the original on September 11, 2021. Retrieved September 11, 2021.
  18. ^ a b Levine, Daniel (April 28, 2022). "'Judge Judy' Bailiff Petri Hawkins-Byrd Lands New Bailiff Job With Another Pair of TV Judges". Popculture News. United States. Archived from the original on May 17, 2022. Retrieved May 12, 2022.
  19. ^ White, Peter (February 22, 2021). "Norman Lear Sets Two Projects At IMDb TV Including Laverne Cox & George Wallace Comedy 'Clean Slate'". Deadline Hollywood. Archived from the original on March 1, 2021. Retrieved March 15, 2021.
  20. ^ Spangler, Todd (December 6, 2019). "Amazon's IMDb TV to Stream 'Chicago Fire' Past Seasons, 'Friday Night Lights' for Free (Exclusive)". Variety. Archived from the original on October 7, 2020. Retrieved October 8, 2020.
  21. ^ Andreeva, Nellie (July 1, 2020). "'Mad Men' Rights Sold To Amazon/IMDb TV Globally, AMC & Starzplay In Complex Licensing Deal Made By Lionsgate". Deadline. Archived from the original on October 9, 2020. Retrieved October 8, 2020.
  22. ^ Thorne, Will (July 1, 2020). "'Mad Men' Sets Streaming Pact With Amazon, Starzplay and AMC". Variety. Archived from the original on October 9, 2020. Retrieved October 8, 2020.
  23. ^ Keck, Catie (July 9, 2021). "Universal films will head exclusively to Amazon Prime Video after their run on Peacock". The Verge. Archived from the original on March 31, 2022. Retrieved March 31, 2022.
  24. ^ Clover, Julian (November 3, 2021). "IMDb TV adds 15 channels to UK service". Broadband TV News. Archived from the original on November 11, 2021. Retrieved November 11, 2021.
  25. ^ "Classic Neighbours episodes set to air on Amazon Freevee". Yahoo!. February 23, 2023. Archived from the original on April 1, 2023. Retrieved April 1, 2023.
  26. ^ Perez, Sarah (May 1, 2023). "Amazon will juice its Freevee free streaming service with 100+ Amazon Originals in 2023". TechCrunch. Archived from the original on May 14, 2023. Retrieved May 14, 2023.
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