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Kubus (brand)

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Kubus (Polish: Kubuś), also known as Kubie in South Africa, is a brand of juice producer, owned by Maspex, and based in Poland.[1] It produces fruit and vegetable juices, drinks, mousses, bottled water, cookies, and others.[1][2] Its production line is based in Olsztynek, while bottling company in Tychy, both located in Poland.[1]

The company is the leading producer of puree juices in countries of Poland, Romania, Russia, Bulgaria, Hungary, Lithuania, Czechia, Slovakia, and others. It has been noted on the Rzeczpospolita Ranking of the Most Valuable Brands.[1]

International marketing

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The trademark is present in numerous countries, in which it sells its products with the same formula, but under different names. It is present in the countries of: Austria, Albania, Belarus, Bosnia and Herzegovina, Bulgaria, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iran, Iraq, Italy, Latvia, Lithuania, Luxemburg, the Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, the South Africa, Sweden, Switzerland, Turkey, Ukraine, the United Kingdom, and the United States.[1]

The different name is used for the trademark in various regions. The list consist of:

Awards

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  • Towar Roku 2004 (Product of the Year 2004) by Marketing w Praktyce[3]
  • Najlepszy Produkt (The Best Product) in Wybór Konsumentów 2015 (Consumer Choice 2015), by Wiadomości Handlowe[3]
  • Złoty paragon 2016 (Golden Receipt 2016) by Perły Rynku FMCG[4]
  • Hit Handlu (Trade Hit) by Handel[5]

References

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  1. ^ a b c d e "Marki Maspeksu wyróżnione w prestiżowym Rankingu Polskich Marek 2017 dziennika 'Rzeczpospolita'". nowymarketing.pl (in Polish). 27 January 2017.
  2. ^ "Grupa Maspex Wadowice – Soki, nektary, napoje, makarony oraz produkty instant". maspex.com (in Polish).
  3. ^ a b "Grupa Maspex Wadowice – Soki, nektary, napoje, makarony oraz produkty instant". maspex.com (in Polish).
  4. ^ "Wyniki – Perły Rynku FMCG 2016". wh.perlyrynku.pl (in Polish). Archived from the original on 2017-02-04.
  5. ^ Hity Handlu wręczone – Wydarzenia[permanent dead link], Magazyn Handel, 30 September 2016