Colors Marathi (previously known as ETV Marathi) is an Indian general entertainment channel that primarily broadcasts Marathi entertainment based in Maharashtra. It is owned by Viacom18.
The channel was rebranded under the Viacom18 Colors franchise on 22 March 2015 with the tagline "Saaj Nava, Rang Nava साज नवा, रंग नवा" (translation: New Trappings, New Colour). It again rebranded itself in July 2015 with a new tagline "Rang Marathi, Gandh Marathi रंग मराठी, गंध मराठी" (translation: Colour Marathi, Fragrance Marathi). After that, it again rebranded itself in 2019 with the current tagline "Jagnyache Rang Marathi जगण्याचे रंग मराठी" (translation: Life's Colour is Marathi).[1][2] Due to the COVID-19 pandemic, they stopped their current programming on 21 March 2020 and resumed programming on 21 July 2020 after four months.
