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Loïc Maes

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Loïc Maes is a Belgian video director.

He collaborates on a regular basis with top photographers Nick Knight, Steven Meisel, and Pierre Debuscschere for platinum brands including Issey Miyake, Balenciaga, Hermes, Marni, Max Factor, Y-3, Hugo Boss, and Range Rover. In beauty work, Loic often partners with hip-hop superstar director Collin Tilley for artists including Mary J Blige, Keri Hilson, Ciara, Nicki Minaj, P Diddy, Melanie Fiona, Diddy Dirty Money, Chris Brown, Justin Bieber, and Ne-Yo.

As a director, Loic has developed a unique style that's sexy, edgy and full of fantasy. Clients range from Grammy Winner Kelly Price and European chart toppers Infernal, to BMW, Vogue, Avon, and Nivea. In 2008, he created an acclaimed triptych video installation for Francois Rousseau's exhibition L'Atelier, and in 2011 he collaborated with Nick Knight on Lady Gaga's "Born This Way", which received several awards, including MTV's Video of the Year.

Most recently, in 2013, he released an acclaimed short film for New York City's premier contemporary dance company, Cedar Lake.

Director's Work

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Art Films

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Year Artist Title Country
2008 Francois Rousseau "L'atelier du Photographe" France
2013 Cedar Lake "Contemporary Ballet" USA

Music Videos

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Year Artist Title Country
2006 Club Sandwich "Inch by Inch" France
2007 Infernal "I Won't Be Crying" Denmark
"Ten Miles"
2008 "Downtown Boys"
"Whenever You Need Me"
"Electric Light"
2009 Amaury Vassili "Lucente Stella" France
Infernal "Redefinition" Denmark
2010 The Countess "Money Can't Buy You Class" USA
2012 Infernal "Can't Go Back" USA

Commercials

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Year Artist Title Country
2006 PSSSY Jeans "Carwash" France
Stefere "L'Eclair"
2007 Cathy Guetta Perfumes "Ibiza"
2009 Martin + Osa "Summer 09" USA
2010 BMW "BMW Watches" France
2011 Janet & Janet "Spring Summer 2011" Italy

Post Production Work

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Commercials

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Year Brand Title Post prod
2011 Vogue "Vogue Met Gala" Visual Effects
Van Cleef & Arpels "Enchanting Love Stories" Beauty Retouching
Hermes "Automne Hiver 2011" Visual Effects
2012 Balenciaga "Spring 2012" Beauty Retouching
Topshop "ShowStudio" Visual Effects
2013 Issey Miyake "Pleats Please" Visual Effects

Music

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Year Artist Title Post prod
2010 Ciara "Speechless" Beauty Retouching
Rich Girl "Swagger Right" Beauty Retouching
2011 Chris Brown ft Justin Bieber "Next to You" Beauty Retouching
Lady Gaga "Born This Way" Visual Effects
"Concert Interstitial" Visual Effects
Keri Hilson ft Nelly "Lose control" Beauty Retouching
Mary J Blige & P.Diddy "Someone To Love Me" Beauty Retouching
2012 Infernal "Can't Go Back" Beauty Retouching

References

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