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Nike Blazer

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Nike Blazer
TypeSneakers
InventorNike, Inc.
Inception1973; 51 years ago (1973)
ManufacturerNike
Websitenike.com/blazers-shoes

Nike Blazer is a sneaker manufactured by Nike. It was originally released in 1973 as a basketball shoe.

The Beaverton, Oregon-based brand named the design “Blazer” after its regional NBA team, the Portland Trail Blazers.[1] The original shoe was made out of three main components: the upper portion was made of leather, the tongue was made of nylon, and the midsole was made of rubber.[2][3]

History

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The Blazer was originally worn by NBA star George "The Iceman" Gervin.

Other sneaker manufacturers were developing their own basketball sneakers and basketball stars to market them. Competing collaborations included Julius Erving with Converse and Walt Frazier with Puma.[4] Nike, then known as Blue Ribbon Sports, rebranded in 1971.[1] The company was smaller and was competing with larger industry players via technology that was cutting-edge for basketball shoes at the time.[2] The Nike Blazer is still available in low-top and mid-top.

Models

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SB Blazer

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Although the Nike Blazer was created for basketball, it has become a part of the Nike Skateboarding (SB) sub-brand and is marketed towards the skateboarding community.[5]

In 2005, skateboarder Lance Mountain released the Nike Blazer SB, which was a design with new features such as a padded collar and insoles where Nike implemented their Zoom Air technology to accommodate skaters. The first Nike Blazer SB had a dark look with an all-black suede upper and a black midsole that was made thicker than in the original basketball shoe; the swoosh and laces were a baroque brown.[6]

Collaborations

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The Nike Blazer has remained relevant in sneaker culture. This could be directly attributed to the numerous collaborations Nike has done with other clothing brands to create new Blazer colorways.   

Nike Blazer x Stussy

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In 2002, Nike and Stüssy teamed up to release two Blazer colorways. One came in navy blue with a pink Nike swoosh, while the other was wolf grey with an emerald green swoosh.[7]

In 2008, the two companies released three new colorways of the Nike Blazer as a part of Stussy's Neighborhood Boneyard collection. This particular version of the Blazer featured a checkerboard on the upper portion of the shoe, which came in blue, red, and white versions.[7]

Nike Blazer x Supreme

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In April 2006, Nike and Supreme released three colorways of the Nike Blazer SB as the Blazer was being transformed into a skateboarding shoe: "Varsity Red", "Sail", and "Black".[8]

Nike Blazer x Off-White

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In September 2017, luxury fashion brand Off-White and Nike collaborated on "The Ten" Nike Blazer. This shoe has a white upper, a white and tan midsole, and a black swoosh.[9] The following year, Nike teamed up with Off-White and Serena Williams to create the "Queen". This shoe has a wolf grey upper, while the heel and tongue are white. Its mid-sole is pink and purple with a fade effect and a black swoosh.[10]

In October 2018, Nike and Off-White teamed up to create two new Nike Blazer shoes. The "All Hollows Eve" consists of a pale vanilla upper, while the swoosh is in bright yellow-orange. The "Grim Reaper" consists of a 'clone black' upper with a black midsole and upper toe, orange accents, and a white swoosh.[11]

Nike Blazer x Sacai

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In May 2019, Japanese luxury brand Sacai and Nike collaborated on the "Black Blue" and "Maize Navy" colorways of the Nike Blazer.[3][12] In October, the two brands released the "White Grey" and "Black Grey" colorways.[13][14]

Nike Blazer x Stranger Things

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In June 2019, Netflix teamed up with Nike to create the "Hawkins High" colorway of the Nike Blazer, which was inspired by the streaming series Stranger Things. The shoe was part of a three-sneaker collection that included the Nike Cortez and Tailwind. This sneaker has a very retro look, which suits the show's story line. It features an all white leather upper with a bright orange swoosh, white laces, and a white midsole. The entire shoe is highlighted by green accents on the tongue and heel.[15]

In July 2019, the two released another three-sneaker collection, this one featured the "OG Collection" Nike Blazer. This sneaker features an all royal blue suede upper that is accented by a white leather swoosh that complements the white mid-sole and heel.[16]

A three-sneaker collection in August 2019 included the "Upside Down" Blazer. This sneaker is made up of a light tan mesh/canvas upper and features a swoosh of the same color and material, making it hard to notice from afar. The shoe does feature a white midsole to match the white laces.[17]

See also

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References

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  1. ^ a b Crenshaw, Madeleine (February 5, 2021). "The History of the Nike Blazer Sneaker". Footwear News. Retrieved September 14, 2021.
  2. ^ a b "Cooler Than Iceman A History of the Nike Blazer". Grailed. Retrieved January 30, 2020.
  3. ^ a b DotDev (September 10, 2019). "Sneaker Anatomy 101". Sneaker Freaker. Retrieved January 30, 2020.
  4. ^ "Sneakers History: Popular Sneakers In The 1970's". SneakerBinge. November 30, 2016. Retrieved January 30, 2020.
  5. ^ "Nike Blazer: A Complete Guide". fastsole.co.uk. Retrieved February 17, 2022.
  6. ^ "StackPath". www.kicksonfire.com. Retrieved February 14, 2020.
  7. ^ a b "Stüssy / Nike Shoes". Stussy.com. Retrieved January 31, 2020.
  8. ^ "Decade of Decadence: The Supreme x Nike Blazer SB at 10". Complex. Retrieved February 14, 2020.
  9. ^ "Off-White x Nike Blazer Mid | Nike". Sole Collector. Retrieved February 14, 2020.
  10. ^ Briguglio, Mario (October 24, 2018). "Off-White Nike Blazer The Queen AA3832-002 Release Date". Retrieved February 14, 2020.
  11. ^ Briguglio, Mario (October 7, 2018). "Off-White x Nike Blazer Grim Reaper All Hallows Eve Spooky Pack". Retrieved February 14, 2020.
  12. ^ Briguglio, Mario (February 27, 2019). "Sacai Nike Blazer Mid Blue BV0072-001 Yellow BV0072-700 Release Date". Retrieved February 14, 2020.
  13. ^ Briguglio, Mario (October 3, 2019). "Sacai Nike Blazer Mid White Wolf Grey BV0072-100 Release Date". Retrieved February 14, 2020.
  14. ^ Briguglio, Mario (October 3, 2019). "Sacai Nike Blazer Mid Black Wolf Grey BV0072-002 Release Date". Retrieved February 14, 2020.
  15. ^ "Stranger Things Nike Blazer Hawkins CJ6101-100 Release Date". Sneaker News. June 12, 2019. Retrieved February 14, 2020.
  16. ^ Michael, Pete (June 13, 2019). "Official Looks at the Stranger Things x Nike Collection". House of Heat. Retrieved February 14, 2020.
  17. ^ Briguglio, Mario (August 6, 2019). "Stranger Things Nike Blazer Mid Upside Down CJ6102-100 Release Date". Retrieved February 14, 2020.
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