Jump to content

FRAM (brand)

From Wikipedia, the free encyclopedia
(Redirected from Pay me now or pay me later)
FRAM
IndustryAutomotive
Founded1932
Headquarters,
ParentFirst Brands Group, LLC
Websitehttps://www.fram.com/

FRAM is an American brand of automotive replacement parts offering oil filters, air filters, fuel filters, and similar products.

As of 1936, FRAM produces original equipment for automotive manufacturers.[1]

History

[edit]

FRAM was founded by T. Edward Aldham and Frederick Franklin in 1932, to develop a replaceable oil filtering element. FRAM incorporated in 1934, averaging a production of 10 filters per day. In 1936, FRAM began its partnership with automotive manufacturers, becoming original equipment on the 1936 Studebaker. In 1945, FRAM received the Army-Navy "E" Award becoming the exclusive manufacturer for filter development. FRAM opened the industry's largest filtration engineering and research facility in 1973.[1]

Advertising

[edit]

FRAM introduced its first slogan, “The Dipstick Tells the Story” in 1942. FRAM introduced its iconic slogan, “You can pay me now, or pay me later” in 1971.[1]

References

[edit]
  1. ^ a b c "Company History | FRAM". www.fram.com.
[edit]