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Sanlih E-Television

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(Redirected from SET TV)
Sanlih E-Television
TypeNationwide cable TV network
BrandingSET
Country
Taiwan
First air date
September 1993
FoundedMay 1983
Broadcast area
Taiwan
Official website
http://www.settv.com.tw/
SETTV building in Neihu, Taipei

Sanlih Entertainment Television or Sanlih E-Television (SET; Chinese: 三立電視; pinyin: Sānlì Diànshì; Pe̍h-ōe-jī: Saⁿ-li̍p Tiān-sī) is a nationwide cable TV network operated in Taiwan which was founded in May 1993. It also produces Taiwanese drama that are broadcast on free-to-air channels e.g. Taiwan Television (TTV).

In terms of political orientation, Sanlih leans heavily towards the Pan-Green Coalition.

History

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The Sanlih media group was founded by Lin Kun-hai, his wife Lin Chang-Hsiu, and her brother Chang Rong-hua in 1983, producing videos of Taiwanese Hokkien music and variety programs with entertainers such as Chu Ke-liang. The network's name, literally meaning "three establishments", refers to the three cofounders of the company.[1][2] Sanlih quickly became successful as broadcasting restrictions during the martial law period limited the usage of non-Mandarin languages on television. However, the introduction of cable television led to a proliferation of unlicensed operators that would broadcast Sanlih videos on their own channels without permission, leading to the group setting up its own channel in 1993.[1][3] To appeal to a broader, national base, Sanlih launched the Mandarin-language City Channel in 1996 and rebranded to SET-N (standing for "national" and "news") in 1997, helping it secure funding from political advertisements during the elections held in both years as multiparty democracy became a reality in Taiwan.[3]

SET channels

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SET currently offers eight subsidiary channels:

Productions

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See also

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References

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  1. ^ a b "Media tycoon Lin Kun-hai dies aged 68 - Taipei Times". www.taipeitimes.com. 16 February 2022. Retrieved 2024-01-12.
  2. ^ Hsu, Chien-Jung (20 March 2014). The Construction of National Identity in Taiwan's Media, 1896-2012. BRILL. pp. 202–208. ISBN 978-90-04-22769-9.
  3. ^ a b Curtin, Michael (2 August 2007). Playing to the World's Biggest Audience: The Globalization of Chinese Film and TV. University of California Press. pp. 170–172. ISBN 978-0-520-94073-4.
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