The current consensus is for the company to be at Ford Motor Company and the disambiguation page to be at Ford.
The basic debate has been whether the article on the company should be the primary topic, and if so, should it be at Ford or Ford Motor Company.
Those in favor of it being primary essentially argue that because of its current usage and being a worldwide company the company should be the primary topic.
Those arguing that the company should be at "Ford" point out its more common while those arguing it should be at "Ford Motor Company" even if its primary for "Ford" alone argue the longer name is common enough.
Opponents for such a renaming note that under Wikipedia's guidelines, the primary topic is also determined by long-term significance. They argue that because of the long-term significance of the crossing, president and company founder there is no primary topic and therefore Ford should be a disambiguation page.
