Text-to-Pledge
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Text-to-Pledge (TTP) is a mobile devices program for pledging charitable contributions. The technology is generally employed by non-profit organizations to increase donations at live fundraising events in the United States.[1]
Use
[edit]TTP is most commonly used by charities at gala events. The program allows guests to use their mobile device to pledge to prospective charities via text message.[2]
Text-to-Pledge provides on-screen content, including interactive text messaging and impact visuals, to encourage mobile giving.[1] Event can choose to display their name, donation amount and a brief message when they donate or can choose to give anonymously.[1]
According to an article published by Mobile Commerce Daily, Sophist's Text-to-Pledge CEO Reed Baker explained the differentiating factor between apps and text-giving programs:
“Apps require access… The likelihood that an organization could convince 1,000 people, many of whom are unregistered guests of table sponsors, to download something to their phone is a lot lower than asking all of these people to use something they use every day, and may even be using while you ask — that something would be text messaging.”[3]
Baker provides fundraising consulting for his clients [4] For example, Baker recommended running the Text-to-Pledge program during dinner and asking a well-known figure to announce the opportunity to give on stage.
History
[edit]Baker founded Text-to-Pledge in 2008.[5] Text-to-Pledge was nominated for a BizBash Event Style Award in the Best Fresh Idea category in 2008 and 2009.[6] Since its founding, the program has raised in excess of $25 million for charity events around the United States.[1]
References
[edit]- ^ a b c d "Text-to-Pledge Exceeds $25-Million Mark". Red Orbit. Retrieved 28 May 2014.
- ^ "Text To Pledge". Retrieved 28 May 2014.
- ^ Saettler, Michelle. "Text-to-Pledge turns SMS messaging into philanthropy". Mobile Commerce Daily. Retrieved 28 May 2014.
- ^ In this YouTube video
- ^ "Reed.me". Retrieved 28 May 2014.
- ^ "Sophist Announces Nomination For 2009 Bizbash Event Style Award". PRLog. Retrieved 28 May 2014.