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Touch (Katseye song)

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"Touch"
Single by Katseye
from the EP SIS (Soft Is Strong)
ReleasedJuly 26, 2024 (2024-07-26)
Genre
Length2:09
Label
Songwriter(s)
Producer(s)
Katseye singles chronology
"Debut"
(2024) 		"Touch"
(2024)
Music video
"Touch" on YouTube

"Touch" is a song by girl group Katseye from their first extended play SIS (Soft Is Strong) (2024). It was released on July 26, 2024, through Hybe UMG and Geffen Records as the second single from the EP. The song is a drum and bass-infused dance-pop song with R&B undertones, about moving on from a lover.

"Touch" became a commercial success after a dance challenge to the song went viral on TikTok, entering the charts of Canada, Singapore, Malaysia, South Korea, and the Philippines as well as the Billboard Global 200 and US Bubbling Under Hot 100 chart.

Background and release

[edit]

On June 28, 2024, Katseye released their first single "Debut", which garnered 2.3 million views within three days of release.[1] Following the success of the single, they announced their next single "Touch" on July 23.[2] The single was released on July 26, 2024.[3]

Composition and critical reception

[edit]
Professional ratings
Review scores
SourceRating
IZM[4]

"Touch" was described by Grammy's Carmin Chappell as a drum and bass song with R&B undertones about moving on from a lover.[5] IZM's So Seung-geun called "Touch" a stark contrast from their upbeat first single "Debut", giving the single two out of five stars in a negative review.[4] Whereas in more positive reviews, Mika Chen of NME called the song "a dreamy dance-pop salute to independence" and The Times of India commended it as a pop anthem with a lively yet nuanced melody which showcases the group's enchanting vocals.[6][7][8]

Commercial performance

[edit]

"Touch" emerged as the group's breakthrough single, entering the charts in Canada, Singapore, Malaysia, Hong Kong, the Phillipines and South Korea as well as charting on the Billboard Bubbling Under Hot 100 and Billboard Global 200[9] in September 2024 after a dance challenge to the song went viral on the video-sharing platform TikTok and garnered heavy attention.[10] The song also debuted at number 16 on the New Zealand Hot Singles chart.[11]

Music video

[edit]

Directed by Cody Critcheloe, the music video shot in Los Angeles premiered alongside the single. The video that is heavily early 2000s inspired, follows a citywide search for member "Yoonchae" who has reportedly gone missing. Throughout the video each of the member's dream charms which symbolize their unique qualities are shown. The video was highlighted for it's nostalgic elements and energetic choreography.[12][13]The music video garnered over 30 million views by October 2024.[14]

Credits and personnel

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Charts

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Chart performance for "Touch"
Chart (2024) Peak
position
Canada (Canadian Hot 100)[15] 97
Global 200 (Billboard)[16] 108
Malaysia (Billboard)[17] 16
Malaysia International (RIM)[18] 15
New Zealand Hot Singles (RMNZ)[11] 16
Philippines (Philippines Hot 100)[19] 16
Singapore (RIAS)[20] 8
South Korea (Circle)[21] 77
US Bubbling Under Hot 100 (Billboard)[22] 22

Release history

[edit]
Release history for "Touch"
Region Date Format Label Ref.
Various July 26, 2024
United States September 20, 2024 Contemporary hit radio
  • Hybe UMG
  • ICLG
 [23]

References

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  1. ^ "Katseye, Hybe's first multinational K-pop girl group, off to disappointing start-The Korea Herald view". www.koreaherald.com. July 2, 2024. Retrieved September 14, 2024.
  2. ^ "Girl group Katseye to release second single 'Touch' on Friday". Korea JoongAng Daily. July 23, 2024. Archived from the original on July 23, 2024. Retrieved August 5, 2024.
  3. ^ "HYBE's New Girl Group KATSEYE New Single 'Touch' Lyrics & MV Explained". ComingSoon.net. July 26, 2024. Archived from the original on August 5, 2024. Retrieved August 5, 2024 – via Yahoo!.
  4. ^ a b So Seung-geun (August 7, 2024). "Katseye – Touch". IZM (in Korean). Archived from the original on September 28, 2024. Retrieved September 28, 2024.
  5. ^ "Get To Know KATSEYE: The Global Girl Group Styled After K-Pop Superstars | GRAMMY.com". grammy.com. Retrieved September 14, 2024.
  6. ^ Fabris, Andres (July 30, 2024). "Get In 'Touch' with K-pop Newcomers KATSEYE on the Charts". Music Daily. Archived from the original on August 26, 2024. Retrieved August 26, 2024.
  7. ^ Chen, Mika (August 16, 2024). "KATSEYE – 'SIS (Soft Is Strong)' review: short but oh so sweet". NME. Archived from the original on August 28, 2024. Retrieved August 19, 2024.
  8. ^ "HYBE's KATSEYE reveals new teaser for 'Touch'". The Times of India. July 25, 2024. ISSN 0971-8257.
  9. ^ "KATSEYE: The Newest Girl Group Taking the World by Storm". thebeat.asia. Retrieved October 9, 2024.
  10. ^ Chong, Glenda (September 9, 2024). "Strength and Softness in One but Over Too Soon: A Review of KATSEYE's Debut EP — SIS (Soft Is Strong)". DANAMIC. Retrieved October 9, 2024.
  11. ^ a b "NZ Hot Singles Chart". Recorded Music NZ. Archived from the original on August 6, 2024. Retrieved August 5, 2024.
  12. ^ "KATSEYE Unveils New Single 'Touch', Along With Official Music Video". Crucial Rhythm. July 26, 2024.
  13. ^ "HYBE's KATSEYE reveals new teaser for "Touch"". July 25, 2024.
  14. ^ "New girl group Katseye features a member with Singaporean heritage". CNA Lifestyle. Retrieved September 14, 2024.
  15. ^ "Billboard Canadian Hot 100: Week of October 12, 2024". Billboard. Retrieved October 8, 2024.
  16. ^ "Billboard Global 200: Week of October 5, 2024". Billboard. Retrieved October 1, 2024.
  17. ^ "Malaysia Songs: Week of October 5, 2024". Billboard. Retrieved October 1, 2024.
  18. ^ "TOP 20 Most Streamed International Singles In Malaysia Week 39 (20/09/2024-26/09/2024)". RIM. October 5, 2024. Retrieved October 5, 2024 – via Facebook.
  19. ^ "Philippines Hot 100: Week of October 5, 2024". Billboard Philippines. Retrieved October 2, 2024.
  20. ^ "RIAS Top Charts Week 40 (27 Sep - 3 Oct 2024)". RIAS. Archived from the original on October 8, 2024. Retrieved October 8, 2024.
  21. ^ "Digital Chart – Week 39 of 2024". Circle Chart (in Korean). Retrieved October 3, 2024.
  22. ^ "Bubbling Under Hot 100: Week of September 21, 2024". Billboard. Retrieved September 18, 2024.
  23. ^ "Hot New Releases". Hits Daily Double. September 20, 2024. Archived from the original on September 20, 2024. Retrieved September 20, 2024.
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