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Harrogate Bus Company

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The Harrogate Bus Company
ParentTransdev Blazefield
FoundedNovember 1906; 117 years ago (1906-11)
HeadquartersHarrogate, North Yorkshire
England
Service area
Service typeBus and coach
StationsHarrogate Bus Station Knaresborough Bus Station
Fleet58 (as of August 2023)
Managing DirectorHenri Rohard[1]
Websitetransdevbus.co.uk/the-harrogate-bus-company/

The Harrogate Bus Company operates both local and regional bus services in North Yorkshire and West Yorkshire, England. It is a subsidiary of Transdev Blazefield.

History[edit]

In November 1906, The Harrogate Road Car Company was formed. Initially operating steam-powered buses, the company adopted conventionally-fuelled petrol buses in 1911.

In 1924, the company was absorbed into Tilling & British Automobile Traction and renamed the Harrogate & District Road Car Company. Following the company's expansion, it was further renamed West Yorkshire Road Car Company in 1927, to reflect the wider service area provided.

In 1948, along with other companies that were then part of the Tilling Group, West Yorkshire Road Car Company was nationalised.

In 1968, West Yorkshire Road Car Company became a subsidiary of the National Bus Company.

In 1987, West Yorkshire Road Car Company was sold in a management buyout to the AJS Group, owned by former East Yorkshire Motor Services managing director, Alan Stephenson. The business was split into smaller companies in December 1988, one of which became Harrogate & District Transport.

Following the deregulation of bus services in 1986, Harrogate Independent Travel was set up by a number of West Yorkshire Road Car Company drivers, in a bid to challenge their former employer. The company was subsequently purchased by AJS Group in April 1989.[2]

In August 1991, Harrogate & District Travel was included in the purchase of AJS Group by Blazefield Group, following the sale of seven of the company's eight remaining bus firms at the time – a deal valued at £2.2 million.[3]

In October 1996, the company further expanded, following the transfer of Cowie Group's operations in the cathedral city of Ripon.[4]

In April 2005, the company was awarded the contract to operate service 767, which ran between Harrogate and Leeds Bradford Airport. The contract was subsequently awarded to Dales & District in April 2010. The route is now served by the Flyer A2 service, operated by Transdev York & Country. It was introduced in September 2020, as part of a joint partnership between Leeds Bradford Airport, Transdev Blazefield and West Yorkshire Combined Authority.[5][6][7][8][9]

In January 2006, French-based operator Transdev acquired the Blazefield Group, along with 305 vehicles.[10][11]

In 2010, the company was rebranded under the name Transdev in Harrogate. As part of this, a new butterscotch and burgundy livery was introduced across the fleet, with the exception of the double-decker Wright Eclipse Gemini bodied Volvo B7TL vehicles dedicatedly branded for the company's Leeds to Harrogate and Ripon route 36, which received a revision to its original black, red and grey livery in 2009.

In 2011, the company became involved in a bus war with local independent operator, Connexionsbuses. It concerned bus services operating in and around the market town of Wetherby.[12][13] In the same year, a retendering exercise by North Yorkshire County Council saw all of the company's council contracted routes transferred to other operators. An exception was service X59, which operated between Harrogate and Skipton via Bolton Abbey. Initially, the service was operated commercially and at a reduced frequency,[14] prior to its eventual withdrawal in March 2013.[15]

In 2012, 8 brand new single-decker Optare Versa vehicles entered service for use on the company's local services within Harrogate (2 to Bilton, 3 to Jennyfield, and the 6 to Pannal Ash), launching under a new brand name – Harrogate Connect.[16][17] To coincide with this, during 2013, the rest of the fleet received the new revised version of the original butterscotch and burgundy livery – now coloured red and black – and all services (with the exception of dedicatedly branded route 36) began to operate under the Harrogate Connect identity. However, the double-decker Wright Eclipse Gemini bodied Volvo B7TL vehicles branded for the route 36 retained their own new black and red livery, which launched alongside the route's new brand identity – known as "36 City Connect" – in 2011.

In July 2016, the company was again rebranded, now operating as The Harrogate Bus Company.[18][19] To coincide with this, a huge fleet upgrade was undertaken, which included the introduction of the current two-tone red livery, as well as a refurbishment of the company's route 1 branded single-deck Wright Eclipse Urban bodied Volvo B7RLE vehicles to set the new standard specification of free WiFi, USB charging capabilities and audio/visual next stop information.[20] Other Wright Eclipse Urban vehicles were transferred from some of Transdev's other subsidiaries to replace the older Wright Renown bodied Volvo B10BLE single-decker vehicles which were branded for the route. 2016 also saw the launch of 14 new high-specification Wright Gemini 3 bodied Volvo B5TL double-deck vehicles on the route 36, replacing the older Wright Eclipse Gemini vehicles. The 36 also received its own new brand – "Riding Redefined" – as well as a new two-tone red and black livery.[21][22] In July 2017, a new brand was introduced for the route 770/771, which saw the services become renumbered alongside the new brand name known as "Superior 70/71".[23] A fleet of Wright Eclipse Urban 2 bodied Volvo B7RLE single-deck vehicles were transferred from Transdev's operations in Burnley and refurbished to equip them with WiFi, USB charging capabilities and audio/visual next stop information. The new fleet entered service on the route on 23 July,[23][24] eventually replacing the entire fleet of Volvo B10BLE Wright Renown vehicles, which then left the fleet in 2018. In April 2018, due to the loss of council funding for the 70 to Connexionsbuses,[25] the 71 was again renumbered and rebranded, now known as "Simple 7".[26]

In partnership with DalesBus, the service between Harrogate and Skipton was reintroduced in May 2021 – the first direct service between the two towns for eight years.[27][28][a] As of April 2022, four buses per day operate on summer Saturdays.

In 2024, the company's entire fleet will be converted to operation with battery-electric buses. Partially funded by the UK government's Zero Emission Bus Regional Areas (ZEBRA) scheme, 20 Mercedes-Benz eCitaro single-deck vehicles and 19 Alexander Dennis Enviro400EV double-deck vehicles – worth £21 million collectively – have been ordered, and are all expected to enter service by the end of July.[29][30][31][32] 2024 also saw the introduction of route 4, a service linking King Edwin Park housing estate with Harrogate.[33]

Services and branding[edit]

Branding: past and present

The Harrogate Bus Company[edit]

Following the rebrand of the company in 2016, a two-tone red livery was introduced for local bus services in and around the spa town of Harrogate. As well as serving as a corporate livery, it is also used as a base for other route brands including Harrogate Electrics, The 1 (Knaresborough and Harrogate) and The 7 (Leeds, Wetherby and Harrogate).

Harrogate Electrics[edit]

Local services operating in and around Harrogate are operated by a fleet of eight high-specification, battery-electric Volvo 7900 single-deck vehicles in dedicated branding. The vehicles, which were announced in February 2017,[34] were introduced into service in July 2018. The project was funded partly by Transdev (£1.7 million), with a further £2.25 million of funding granted from the Government's Low Emission Bus Scheme.[35][36] Features include free WiFi, USB charging and audio-visual next-stop announcements.

The Harrogate Electrics network encompasses the company's local routes within Harrogate – the 2 to Bilton, the 3 to Jennyfield, the 4 to King Edwin Park, and the 6 to Pannal Ash and Beckwith Knowle Business Park. The 2 and 3 operate at a frequency of every 20 minutes, the 4 operates every hour, and the 6 operates every 30 minutes.

The 1[edit]

The 1 brand encompasses a group of routes (1, 1A, 1B, 1C and 1D), which operate between Harrogate and Knaresborough via Starbeck. Routes operate at a combined ten minute frequency between Harrogate and Knaresborough, with services extending at a reduced frequency to housing estates within Knaresborough – Aspin (1A), Eastfield (1B), Carmires (1C) and The Pastures (1D). The non-suffixed route 1 is curtailed to serve Harrogate and Starbeck only.

Services are operated by a fleet of Wright Eclipse Urban bodied Volvo B7RLE single-deck vehicles, dedicatedly branded for the route in a two-tone red livery. Features include free WiFi, USB charging and audio-visual next-stop information.

The 7[edit]

The 7 runs between Harrogate and Leeds via Wetherby, Boston Spa and Seacroft at an hourly frequency.

Services are operated by a fleet of Wright Eclipse Urban 2 bodied Volvo B7RLE single-deck vehicles, dedicatedly branded for the route in a two-tone red livery. Features include free WiFi, USB charging and audio-visual next stop information.

36-branded Volvo B5TL Wright Gemini 3

The 36[edit]

For more information about this service, see Harrogate bus route 36.

The 36 is one of the group's flagship services, running between Leeds and Harrogate via Harewood up to every ten minutes, with three buses per hour extending to Ripon via Ripley.

Services are operated by a fleet of high-specification Wright Gemini 3 bodied Volvo B5TL double-deck vehicles, dedicatedly branded for the route in a two-tone black and red livery. Features include free WiFi, USB charging, coach-style seating with a 2+1 arrangement upstairs, an on-board library and audio-visual next stop information.[37][38][39]

X98/X99[edit]

The X98 runs between Deighton Bar, Wetherby and Leeds via Collingham and Scarcroft during the day, while the X99 starts at Wetherby and in addition runs through Linton and East Keswick. Both routes each run every hour, which combined makes buses from Wetherby to Leeds run every 30 minutes.

Fleet and operations[edit]

Depots[edit]

As of April 2022, the company operates from a single depot at Starbeck.

Vehicles[edit]

As of March 2024 , the fleet consists of 62 buses.[citation needed] The fleet consists of diesel-powered and battery-electric single and double-deck buses manufactured by Optare, Volvo, Wrightbus, and Scania.

Notes[edit]

  1. ^ The service was reintroduced as service 59.

References[edit]

  1. ^ "Our new electric buses". Transdev. 16 August 2023. Archived from the original on 17 August 2023. Retrieved 17 August 2023.
  2. ^ "AJS swallows Challenger". Commercial Motor. 20 April 1989. p. 18.
  3. ^ "AJS sells remaining bus firms". Commercial Motor. 8 August 1991. p. 16.
  4. ^ Jenkinson, Keith A. (1999). Small is Beautiful: The Story of the AJS Group and Blazefield Holdings. Bradford: Autobus Review. ISBN 0907834426.
  5. ^ Dougall, Emily (8 September 2020). "Transdev Flyer takes off to Leeds Bradford Airport". Coach & Bus Week. Retrieved 21 April 2022.
  6. ^ "Transdev launches Flyer buses, connecting Yorkshire with Leeds Bradford Airport". Harrogate Informer. 3 September 2020. Retrieved 21 April 2022.
  7. ^ Chalmers, Graham (1 September 2020). "New Flyer buses to 'revolutionise' Harrogate passengers' travel at Leeds Bradford airport". Harrogate Advertiser. Retrieved 21 April 2022.
  8. ^ "Transdev Flyer airport venture takes to the roads in Yorkshire". Routeone. 2 September 2020. Retrieved 21 April 2022.
  9. ^ Peat, Chris (1 September 2020). "Transdev's Flyer takes off". Bus & Coach Buyer. Retrieved 21 April 2022.
  10. ^ "Transdev acquires Blazefield Group". Bus & Coach Professional. 7 January 2006. Archived from the original on 29 October 2013. Retrieved 21 April 2022.
  11. ^ Briggs, Ian (9 January 2006). "A new stop for Blazefield". Yorkshire Post. Archived from the original on 15 April 2016. Retrieved 21 April 2022.
  12. ^ "Harrogate to Wetherby bus war breaks out". BBC News. 4 July 2011. Retrieved 22 April 2022.
  13. ^ "War erupts over bus service". Harrogate Advertiser. 9 July 2011. Archived from the original on 5 August 2016. Retrieved 22 April 2022.
  14. ^ "No plans to restore X59 bus service". Craven Herald & Pioneer. 5 June 2011. Retrieved 22 April 2022.
  15. ^ Tate, Lesley (7 February 2013). "Skipton to Harrogate bus service is axed". Craven Herald & Pioneer. Retrieved 11 March 2020.
  16. ^ "Top ten Versas for Transdev Blazefield". Optare. 10 May 2012. Retrieved 13 March 2023.
  17. ^ "Latest News – Welcome to HARROGATE CONNECT ~ Transdev". www.harrogatebus.co.uk. 7 August 2012. Archived from the original on 7 August 2012. Retrieved 16 March 2023.
  18. ^ "Harrogate Bus Company celebrates 110 years of service". Coach & Bus Week. No. 1253. 16 August 2016. p. 10.
  19. ^ "Transdev rolls out two more rebrands". Buses. No. 738. September 2016. p. 9.
  20. ^ "Latest News – Amazing buses for the 1 ~ Transdev". harrogatebus.co.uk. 18 May 2017. Archived from the original on 18 May 2017. Retrieved 15 March 2023.
  21. ^ "Route 36 re-launched". CBW. 25 January 2016. Retrieved 15 March 2023.
  22. ^ "The 36: Riding, Redefined". Transdev. 19 July 2021. Retrieved 15 March 2023.
  23. ^ a b "Latest News – Superior 70 & 71 – now better than ever ~ Transdev". harrogatebus.co.uk. 9 September 2017. Archived from the original on 9 September 2017. Retrieved 15 March 2023.
  24. ^ "Latest News – Changes to our buses in Harrogate from Sunday 23 July ~ Transdev". harrogatebus.co.uk. 2 July 2017. Archived from the original on 2 July 2017. Retrieved 15 March 2023.
  25. ^ "Revision to X70 to include Follifoot and Rudding Park – Connexions Buses". 19 September 2018. Archived from the original on 19 September 2018. Retrieved 16 March 2023.
  26. ^ "Latest News – Simple, fast and direct – 70 & 71 become 7 from 15 April ~ Transdev". harrogatebus.co.uk. 25 March 2018. Archived from the original on 25 March 2018. Retrieved 15 March 2023.
  27. ^ Maguire, Brogan (29 April 2021). "Launch of new scenic bus route from Harrogate to Skipton every Saturday". Harrogate Advertiser. Retrieved 22 April 2022.
  28. ^ Tate, Lesley (20 May 2021). "Summer bus services to Harrogate and Malham get underway this weekend". Craven Herald & Pioneer. Retrieved 22 April 2022.
  29. ^ "Our new electric buses". Transdev. 16 August 2023. Archived from the original on 17 August 2023. Retrieved 17 August 2023.
  30. ^ Plummer, John (16 August 2023). "Harrogate Bus Company places £21m order for 39 electric buses". The Stray Ferret. Retrieved 17 August 2023.
  31. ^ "Transdev orders eCitaro and Enviro400EV for Harrogate". routeone. 16 August 2023. Retrieved 17 August 2023.
  32. ^ Chalmers, Graham (20 May 2024). "This is when Harrogate new £21 million electric bus fleet will be launched and what passengers can expect". Harrogate Advertiser.
  33. ^ "changes at Harrogate from 7 April". Transdev. 7 April 2024. Retrieved 24 April 2024.
  34. ^ "Volvo receives order for eight electric buses to Harrogate in the UK". Volvo Bus. 6 February 2017. Retrieved 22 April 2022.
  35. ^ "Harrogate to get electric bus fleet". Society of Motor Manufacturers & Traders. 6 February 2017. Retrieved 13 July 2019.
  36. ^ Harrison, Matt (29 July 2018). "Power to the people! Harrogate's Electrics are live". Transport Designed. Retrieved 11 March 2020.
  37. ^ "Transdev Harrogate redefines the 36". Bus & Coach Buyer. 26 January 2016. Retrieved 14 March 2023.
  38. ^ "Route 36 re-launched". CBW. 25 January 2016. Retrieved 14 March 2023.
  39. ^ "The 36: Riding, Redefined". Transdev. 19 July 2021. Retrieved 14 March 2023.

External links[edit]

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