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Tuko.co.ke

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TUKO
Type of site
News, entertainment and political website
Available inEnglish, Swahili
Founded2015; 9 years ago (2015)
Headquarters,
IndustryOnline newspaper
Employees20+
URLtuko.co.ke
RegistrationNone
Launched2015; 9 years ago (2015)
Current statusActive

TUKO.co.ke is a Kenyan news website owned by Legit. Established in 2015, Tuko covers celebrity, entertainment, and political news "with a light touch" in both English and Swahili. According to data from Semrush, it was the 44th most-visited website in Kenya in February 2024; it is one of the most popular dedicated to news.

History

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Tuko was established by Genesis Media Emerging Markets (GMEM) in 2015.[1] It is headquartered in Nairobi, Kenya.[2] The Reuters Institute for the Study of Journalism described Tuko's content as a "mix of celebrity, entertainment, and political news with a light touch", which has proven successful,[3] whileGMEM, which was renamed Legit in April 2023, also owns news websites such as Legit.ng in Nigeria, Yen.com.gh in Ghana, and Briefly News in South Africa.[1]

In January 2017, Tuko was the third-most visited website in Kenya, according to Alexa. As of October 2017, Tuko has more than 1.7 million website users.[4][5] A May 2023 survey of millennial and Generation Z Kenyans ranked Tuko as the most popular news website.[6] According to data from Semrush, it was the 44th most-visited website in Kenya in February 2024.[7]

References

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  1. ^ a b "Legit's timeline". Legit. Retrieved 6 April 2024.
  2. ^ "About TUKO.co.ke". TUKO.co.ke. Retrieved 6 April 2024.
  3. ^ Gicheru, Catherine; Nyabuga, George (14 June 2024). "Kenya". Reuters Institute for the Study of Journalism. Retrieved 12 February 2024.
  4. ^ "Tuko.co.ke #1 in Kenya". businesstoday.co.ke. 16 January 2017. Retrieved 2017-10-18.
  5. ^ "Tuko.co.ke beats Nation and Standard". COFEK. Retrieved 2017-11-15.
  6. ^ "AKU-Youth-Survey-Kenya-Final" (PDF). Retrieved 2024-01-10.
  7. ^ "Top websites in Kenya (All Industries)". Semrush. February 2024. Retrieved 6 April 2024.
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