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Wertheim (company)

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Wertheim
Company typeBrand
IndustryVacuum Cleaners
GenreFloor Care
ProductsVacuums, Deep Cleaners, Steam Mops, Carpet Shampooers

Wertheim is a brand of domestic vacuum cleaners and floor care products.

The Wertheim brand name is now sold in Australia and New Zealand through Godfreys.

History

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The Wertheim brand was established in Australia in the 1870s when German Hugo Wertheim (1854 - 1919) moved to Melbourne and established a business as agent for his father's cousin Joseph Wertheim, a well-established manufacturer of sewing machines back in Germany.[1] Hugo Wertheim sold sewing machines, bicycles, pianos and other mechanical devices, under brands such as Wertheim, Electra, Planet, Griffin and Hapsburg.[1]

In 1908 Wertheim diversified into manufacturing and opened a large piano factory at Richmond, Melbourne.[1] The brand achieved considerable success selling sewing machines, pianos and other electrical goods constructed of mainly Australian materials.[2]

The Australian Wertheim factory was closed in 1935 and was later turned into a Heinz factory and later re-purposed as a television studio for GTV Channel 9.[3] Shortly after, the brand was acquired by Australian retail company Godfreys.[4]

See also

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References

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  1. ^ a b c Andrew J. Ray, 'Wertheim, Hugo (1854–1919)', Australian Dictionary of Biography, National Centre of Biography, Australian National University published first in hardcopy 2005, accessed online 2 April 2022.
  2. ^ "needlebar.org/main/makers/australia/wertheim/index.html". needlebar.org. Retrieved 2017-11-12.
  3. ^ "needlebar.org/main/makers/australia/wertheim/index.html". needlebar.org. Retrieved 2017-11-12.
  4. ^ Mirror.co.uk (2010-04-27). "Kim Woodburn unveils Wertheim, an Aussie vacuum to rival Dyson". mirror. Retrieved 2017-11-12.
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