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July 30

Harvey's, Canada

Harvey's was recently moved to Harveh's. This is (in a very loose sense) somewhat supported by their social media feeds, and apparently their website which I can't access for some reason. We have a discussion at User talk:98.9 WOKO (ping), where I explained common names and how I'm not convinced. But can anyone decipher what's going on with this rename? -- zzuuzz ^(talk) 16:37, 30 July 2021 (UTC)[reply]

On the website the header uses "Harveh's", and there's a popup that says "We've changed our name!", but the content of the site uses "Harvey's" throughout. And they don't seem to have set up a domain for the new name,which would be an important thing to do before a name change. Weird. ApLundell (talk) 17:17, 30 July 2021 (UTC)[reply]

Personally, I can confirm having seen the new bags in restaurants with the new name Harveh's. Others will surely be able to confirm it. This new name is since only a few days ago I think; the remaining Harvey's on the website will probably change to Harveh's soon. Thing to follow--98.9 WOKO (talk) 17:53, 30 July 2021 (UTC)[reply]

Out of curiosity, there's no chance this is just some sort of temporary ad campaign, is it? When I tried to look for potential secondary sources, the most I could find was an ad that felt like it was playing out like a Buble/Bubly ad (i.e. the name "change" feeling more like a tongue-in-cheek joke than an official name change). But I live nowhere near a Harv~~ey's~~eh's... so without more context I couldn't give a good answer, either. But I wanted to share that interpretation of what little I did find. - Purplewowies (talk) 18:54, 30 July 2021 (UTC)[reply]

Or like IHOb. The trailing b meant "burger". Maybe the trailing h means "hamburger"? ←Baseball Bugs ^{What's up, Doc?} carrots→ 19:20, 30 July 2021 (UTC)[reply]

No, it'll be a play on the stereotype that Canadians to use the word "eh" all the time, eh? They're trying to point out that they're Canadian and some other fast-food chains are not, eh? And I agree with Purple, this (which I haven't seen myself at all yet) looks like a tongue-in-cheek publicity stunt, eh? --184.144.99.72 (talk) 19:48, 30 July 2021 (UTC)[reply]

Thank you Canadian IP for the best explanation so far, which makes total marketing sense. I never knew that about Canadians, though my nose did (and still does) tell me it's some kind of publicity stunt, init. -- zzuuzz ^(talk) 20:38, 30 July 2021 (UTC)[reply]

Yeah, the ad I brought up was that some guy was correcting some other guy about the pronunciation of the restaurant, because it's oh so Canadian: https://www.youtube.com/watch?v=V3soHrhsF48 - Purplewowies (talk) 02:32, 31 July 2021 (UTC)[reply]

I've worked with a number of Canadians, some of whom use that "Eh?" thing to varying degrees of excess. So if that's the concept, it makes sense, yah shoor yoo betcha! ←Baseball Bugs ^{What's up, Doc?} carrots→ 01:09, 31 July 2021 (UTC)[reply]

Until this change is covered by independent refs, the article should remain at Harvey's. A mention of the alternate name could be included in the article without moving the article.Dialectric (talk) 15:59, 31 July 2021 (UTC)[reply]

Please don't let me stop you, or anyone else doing that. I've already reverted twice, which is a lot for me, and also explained the BRD principle. I think after some discussion we now properly know what this is, and without reliable sources either way, the status quo ante should be restored. -- zzuuzz ^(talk) 16:21, 31 July 2021 (UTC)[reply]

I see that's been done. But I think a few words about the supposed name change should be added to the article. Here are a couple of references that I found by googling on "harveh's", "advertising", and "campaign": [1] [2] (the words "beautiful thing" are alluding to a slogan of theirs). --184.144.99.72 (talk) 21:13, 31 July 2021 (UTC)[reply]

If the section title "Advertising" is changed to "Marketing", this campaign can be mentioned there just like the IHOP/IHOb joke at IHOP § Marketing. --Lambiam 20:39, 1 August 2021 (UTC)[reply]