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Yevade Subramanyam

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Yevade Subramanyam?
Theatrical release poster
Directed byNag Ashwin
Written byNag Ashwin
Produced byPriyanka Dutt
Swapna Dutt
StarringNani
Malvika Nair
Vijay Devarakonda
Ritu Varma
Cinematography
  • Rakesh Erukulla
  • Naveen Yadav
Edited byKotagiri Venkateswara Rao
Music byRadhan
Ilayaraaja (1 song)
Production
company
Swapna Cinema
Release date
  • 21 March 2015 (2015-03-21)
Running time
150 minutes
CountryIndia
LanguageTelugu
Budget₹3 crore
Box officeest.₹18 crore

Yevade Subramanyam? (transl. Who is Subramanyam?) is a 2015 Indian Telugu-language coming-of-age drama film written and directed by debutant Nag Ashwin. Produced by Priyanka Dutt, and Swapna Dutt, the film stars Nani, Malvika Nair, Vijay Deverakonda, and Ritu Varma while Krishnam Raju, Nassar, and Kireeti Damaraju play supporting roles.

The plot follows Subramanyam (Nani), a corporate man who sets out on a journey of self-discovery. Much of the filming took place at the Everest Base Camps in Nepal, becoming the first Indian film to be shot at the location.[1] Released on 21 March 2015, the film received mostly positive reviews from the critics, who praised Nani's performance and the message-oriented script but criticized the slow-paced narration.[2] The film was commercially successful.[3][4]

Plot

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Subramanyam "Subbu" is a materialistic and ambitious IIM graduate who is determined to climb the corporate ladder. Subbu works under his boss, Pasupathi, who shares his ruthless drive for success. Together, they aim to acquire the company of Pasupathi’s rival, Ramayya. Though their initial attempts fail, Subbu cleverly manipulates Ramayya's employees into selling their shares, marking Pasupathi's biggest corporate triumph. In recognition of his success, Subbu becomes engaged to Pasupathi's daughter, Rhea.

During the engagement ceremony, Subbu's life takes an unexpected turn when his childhood friend Rishi reenters his life. Rishi is the antithesis of Subbu—an energetic, free-spirited individual who lives life without concern for material success. On the same day, they meet Anandi, a free-spirited but lonely girl, in a pub. Rishi reveals his long-held dream of traveling to Doodh Kasi, a sacred lake in the Himalayas, with Subbu.

Meanwhile, the corporate world of Pasupathi and Subbu is shaken when they lose crucial shares, threatening their acquisition of Ramayya's company. Pasupathi, enraged, threatens to end Subbu's engagement and fire him if he cannot secure the deal. Desperate, Subbu approaches Ramayya, who politely declines to sell his company. Feeling dejected, Subbu considers Rishi's proposal to visit Doodh Kasi. Rishi playfully promises to return the details of a key shareholder if Subbu agrees to the trip. This leads them to Anandi, whose father holds the critical shares needed for the acquisition.

Subbu and Rishi discover that Anandi is lonely and has no close relationships. They befriend her, though Subbu remains focused on getting her to sign over the shares. However, Anandi repeatedly postpones signing the documents, which frustrates Subbu, who is torn between his corporate ambitions and the growing bond with Anandi and Rishi.

One day, Subbu and Rishi come across an injured girl on the road and rush her to the hospital. The girl dies due to delayed medical attention, a tragedy that deeply affects Rishi. This incident sparks a heated argument between the two friends, where Rishi criticizes Subbu's materialistic lifestyle. In response, Subbu accuses Rishi of leading a purposeless life. The argument drives Rishi away.

The next day, Subbu receives a devastating phone call informing him that Rishi has died in a road accident. Shocked and grieving, Subbu and Anandi travel to Kolkata for Rishi's funeral. There, Anandi promises to give Subbu the shares if he accompanies her to Doodh Kasi to scatter Rishi's ashes.

The film then focuses on Subbu and Anandi’s journey to Doodh Kasi, guided by a local named Pemba. Throughout the trek, Subbu begins to transform, shedding his materialistic mindset and learning to appreciate the present moment. Along the way, they meet Robert, a multi-billionaire who regrets spending his life chasing wealth and missing out on meaningful relationships. Robert's story profoundly impacts Subbu, reinforcing the importance of living a fulfilling life.

Subbu's transformation is further deepened when he helps a pregnant woman in labour, experiencing genuine joy as he holds the newborn baby. This journey also allows Subbu and Anandi to grow closer, with love blossoming between them.

Upon returning from Doodh Kasi, a changed Subbu breaks off his engagement with Rhea and returns Ramayya's company to him. He even applies for a job at Ramayya’s firm, symbolizing his shift away from ruthless ambition. In the film's closing scene, Subbu, now embracing a more meaningful life, asks Anandi for a "share" in her life, indirectly proposing marriage.

Cast

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Production

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Yevade Subramanyam was produced by Priyanka Dutt and her sister Swapna Dutt.[2] They are the daughters of C. Aswini Dutt, a well known Indian film producer and the founder of Vyjayanthi Movies.

Development

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Filming near the Himalayas took forty days.[1][5] Notably, Yevade Subramanyam is the only Indian film shot at some of Everest's highest points.[6][7]

To prepare for the shoot, director Nag Ashwin trained on an inclined treadmill for several months. Of the 33-person crew, only 27 completed the shoot, as several members were affected by altitude sickness and other ailments, requiring treatment in Kathmandu.[8]

The production began by trekking from Lukla to Gokyo and then to Chola Pass. During filming, the cast and crew faced challenges like altitude sickness, cold weather, and limited food options. Despite the hardships, there were lighthearted moments, such as a makeup artist being chased by a baby yak and the director being hit by a horse. A highlight for the director was meeting Amelia Hillary, granddaughter of Sir Edmund Hillary, which he took as a good omen.[6]

Marketing

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The team behind Yevade Subramanyam came up with a unique promotion strategy for their film as a Sankranti gift where in Nani would read the news bulletin on TV 5 news channel. On January 10, a "first look" motion poster was released featuring Nani.[9][10]

Dubbed versions

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This film was dubbed and released in Tamil as Yaar Indha Mani. Later, Goldmines Telefilms dubbed and released the film in Hindi on YouTube as Yeh Hai Zindagi on 19 December 2019.

Reception

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Yevade Subramanyam received positive reviews and was a commercial success.[3][4] It grossed over ₹1.31 crore (US$212,000) in two weeks at the US box office and was declared a super hit there.[11]

Soundtrack

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The soundtrack was composed by Radhan of Andala Rakshasi fame and Released by Lahari Music.[12]

Ilayaraaja composed one song "Challa Gaali" adapted from his own song "Thendral Vanthu" which was composed for Tamil film Avatharam (1995).[13]

Yevade Subramanyam
Soundtrack album by
Radhan
Released2015
Recorded2015
GenreSoundtrack
Length22:19
LabelLahari Music
ProducerRadhan
Radhan chronology
Valeba Raja
(2014) 		Yevade Subramanyam
(2015) 		Darling 2
(2016)
Track listing
No.TitleLyricsMusicSinger(s)Length
1."Beautiful Zindagi"Vasishta SharmaRadhanNikhita Gandhi2:54
2."Idhera"Ramajogayya SastryRadhanMohit Chauhan5:46
3."Nuvvu Nuvvu Kadhu"Ramajogayya SastryRadhanRanjith, Ramy3:59
4."O Kala"Ananta SriramRadhanHarini3:42
5."Yevade Subramanyam"Ramajogayya SastryRadhanRamy1:51
6."Challa Gaali Thakuthunna"Ananta SriramIlayaraajaSenthil, Rakshita Suresh4:07
Total length:22:19

Awards and nominations

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Date of ceremony Award Category Recipient(s) and nominee(s) Result Ref.
24 & 25 January 2016 1st IIFA Utsavam Best Picture - Telugu Yevade Subramanyam Nominated [14]
Best Actress in Supporting Role - Telugu Ritu Varma Nominated
Best Lyricist - Telugu Ramajogayya Sastry Nominated
Best Playback Singer Female - Telugu Nikhita Gandhi Nominated
30 June and 1 July 2016 5th South Indian International Movie Awards Best Debut Director - Telugu Nag Ashwin Nominated [15]
Best Debut Actor - Telugu Vijay Deverakonda Nominated
Best Debut Actress - Telugu Malavika Nair Nominated
Best Lyricist - Telugu Ramajogayya Sastry Nominated
2015 Nandi Awards Best Debut Director Nag Ashwin Won [16]
Best Feature Film (Second) Priyanka Dutt Won

References

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  1. ^ a b "Yevade Subramanyam, the first Telugu film shot in Everest". Times of India. 2 December 2014. Archived from the original on 31 December 2014. Retrieved 14 January 2015.
  2. ^ a b Hooli, Shekhar H. (22 March 2015). "Yevade Subramanyam Review Roundup: Critics have Mixed Opinions on Nag Ashwin's Work". International Business Times. Archived from the original on 15 August 2015.
  3. ^ a b "4 Years of 'Yevade Subramanyam': Interesting trivia that you probably didn't know". The Times of India. 22 March 2019. ISSN 0971-8257. Retrieved 13 August 2024.
  4. ^ a b "Tollywood Top 10 Box Office Collection Movies In 2015". T2BLive. 19 February 2019. Retrieved 13 August 2024.
  5. ^ staff (11 December 2014). "When Nani shot at the base camp of Mt Everest for 'Yevade Subramanyam'". IBN Live. Archived from the original on 22 April 2015. Retrieved 14 January 2015.
  6. ^ a b Reddy, Gayatri (29 November 2014). "Shooting on Everest: A director's dream". Deccan Chronicle. Archived from the original on 30 November 2014. Retrieved 14 January 2014.
  7. ^ "When Nani shot at the base camp of Mt Everest for 'Yevade Subramanyam' - IBNLive". ibnlive.in.com. Archived from the original on 22 April 2015. Retrieved 17 January 2022.
  8. ^ "I showered only 8 times in 40 days: Nani". The Times of India. 8 December 2014. Archived from the original on 4 April 2023. Retrieved 14 January 2015.
  9. ^ "Nani's first look of YS on Jan 10". The Times of India. 5 January 2015. Archived from the original on 8 January 2015. Retrieved 15 January 2015.
  10. ^ "Nani's Yevade Subramanyam first look". Andhra Wishesh. 12 January 2015. Archived from the original on 15 January 2015. Retrieved 15 January 2015.
  11. ^ Sasi (5 April 2015). "'Yevade Subramanyam' a Super Hit in US". cinejosh.com. Retrieved 13 August 2024.
  12. ^ "Yevade Subramanyam". saavn. 21 February 2015. Archived from the original on 4 October 2023. Retrieved 29 October 2018.
  13. ^ Karthik (25 February 2015). "Yevade Subramanyam (Music review), Telugu – Radhan & Ilayaraja". Milliblog!. Archived from the original on 4 October 2023. Retrieved 4 October 2023.
  14. ^ "IIFA Utsavam 2015 Nominees - Telugu". IIFA Utsavam. Archived from the original on 25 December 2019. Retrieved 25 December 2019.
  15. ^ "SIIMA 2016 Telugu movie nominations revealed; 'Baahubali,' 'Srimanthudu' lead the list5". International Business Times. Archived from the original on 26 May 2016.
  16. ^ "2015 Nandi Awards". The Hans India. Archived from the original on 25 June 2020. Retrieved 25 June 2020.
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