1995 Chilean telethon

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The 1995 Chilean telethon was the 13th version of the solidarity campaign held in Chile since 1978. The theme of this version was "Our great work." The event took place on 1–2 December 1995. The chosen poster boy for the campaign was Marcel Cáceres.

The event, broadcast over twenty seven consecutive hours, was conducted primarily at the Teatro Teleton and the closing of the programme was broadcast from the National Stadium, the first time that the closing of the program was held there. During the early hours of Sunday, 3 December the final count was given, a total of CL$ 5,005,253,668. Although that figure far exceeded the amount collected from the last telethon (CL$ 3,138,513,916), the goal was to double that amount, so it was the first and, so far, the only telethon that has failed the objective, with the finale just being the song Ode to Joy.

Development[edit]

As usual, the Telethon was opened in the presence of various authorities with an emotional keynote address by Don Francisco, where he announced that the goal for this year would be double the amount raised in the previous edition, making the goal CL$ 6,277,027,832, which no one knew until he was told before the show started. This would be a large matter of why the event failed. In the first count, held at 23.15, the enthusiasm was high as the figure given by the Bank of Chile reached $ 32,357,523, more than double the proceeds from the 1994 Telethon at the same time. But as the next few hours passed, the donations began to wane, and at 00.17, the second count nearly equalled the figure of last year's event, and by 10am it had not even surpassed 700 million pesos. During that time, a group of government politicians and members of the government opposition did a comic piece called "Policoro."

The figures throughout the day were not encouraging, at 17.42, a new total showed only CL$ 1,879,164,121.

When the final leg of the presentation started at the Teatro Teleton (about 19.00), Don Francisco asked TV channels for a one-hour delay in transmission of their newscasts to urge Chileans to go to the bank. The channels accepted the proposal and, at 22.00, Francisco gave the new total CL$ 3,208,291,257.

The likelihood that the goal would not be reached became more and more apparent, two hours before the end of the event and the total had only just passed the previous events, half of the goal. In an interview on Channel 13 newscast, Teletrece, Don Francisco, before going to the National Stadium, stating that nothing had worked as planned, and asking people to go back to the bank if possible, and that he did not think the goal would be met, although he hoped at least to get close to it.[1]

For the first time the closing event was at the National Stadium, which was filled to capacity. At 23.26, a new total was given, CL$ 3,908,243,017. Don Francisco finally admitted that the goal will not be reached, which was confirmed when at 00.33, the numbers barely exceeded $ 4,200 million.

The transmission extended for an hour and at 2.06 the final count was CL$ 5,005,253,668, nearly 1,200 million pesos less than expected. Prior to closing, Don Francisco thanked all those involved and expressed his respect for those who did not. Days later, the Bank of Chile gave the final count of $ 5,534,774,829, which would become the goal for the next edition.

Reasons of Failure[edit]

There were many reasons for why the 1995 event failed.

The most accepted reason was because of the timing of announcing the double increase of the goal, which was said before Don Francisco came out to do his address.

One other reason was the low amount of trust in the event as other countries such as Colombia and Peru were failing their own Telethons, which caused wide spread controversy.

Lastly, sponsorship was getting low and the donations were not able to help the already failing event, with the highest amount of donation being at least from CL$ 50,000,000 to only CL$ 100,000,000.

Totals[edit]

Time (UTC−3) Amound in pesos
22.15 (Dec. 1, 1995)[2] $ 130,540
23.13 $ 32,357,523
00.17 (Dec.2, 1995) $ 182,532,939
01.34 $ 288,372,298
04.43 $ 380,352,436
06.59 $ 407,024,989
09.42 $ 539,352,313
10.44 $ 689,900,247
11.43 $ 782,686,275
13.14 $ 918,448,845
15.14 $ 1,324,047,202
17.42 $ 1,879,164,121
19.42 $ 2,128,736,935
20.57 $ 2,880,979,153
22.05 $ 3,208,291,257
23.26 $ 3,908,243,017
00.33 (Dec.3, 1995) $ 4,204,332,866
00.56 $ 4,663,423,859
02.06 $ 5,005,253,668

Sponsors[edit]

Company Product Donation (in pesos)
Babysan Baby Nappies $37.867.930
Banco de Chile Banking $52.940.759
Cachantún Mineral Water $34.980.000
Cerveza Cristal Beer $55.798.283
Coca-Cola Soft Drinks $45.100.000
Colún Cheeses $36.430.593
Confort Toilet Paper $40.000.000
Copec Petroleum $40.000.000
CTC Mundo Telephone Services $87.566.406
Dos en Uno (Chubi) Preserves and Sweets $32.199.000
Dos en Uno (Selz, Mamba y Holanda) Biscuits $41.290.000
Johnson's Clothes Clothing $32.110.000
Linic Shampoo $36.273.394
Lucchetti Cakes $36.720.830
Nova Sanitary towels $34.000.000
Odontine Toothpaste $33.494.826
Omo Matic Detergent $40.230.780
Otto Kraus Toys $30.250.000
Panadol Analgesics $30.600.000
Pisco Control Fish Products $37.280.552
Ripley Chainstores $32.157.839
Savory Icecreams $34.000.000
Secret Deodorants $32.747.729
Soprole Milk $44.288.275
Soprole Yoghurt $30.794.863
Super Pollo Chicken Products $40.502.000
Té Supremo Tea $34.674.470
Zuko Powdered Drinks $37.175.450

Artists[edit]

National singers[edit]

International singers[edit]

Comedians[edit]

Magazine[edit]

Children's Section[edit]

Transmission[edit]

References[edit]

  1. ^ Teletrece, edición central, 2 de diciembre de 1995. on YouTube
  2. ^ First donation made in the 1995 Telethon.

External links[edit]

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