Aaron Dignan

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Aaron Dignan (born December 20, 1979) is an American businessman and writer.

Career[edit]

Dignan is the founder of The Ready, an org design company based in New York City, New York; and the former CEO of Undercurrent.[1][2][3]

He is the author of Game Frame: Using Games as a Strategy for Success (Free Press, 2011, ISBN 978-1451611052).[4]

Dignan sits for digital-advisory boards for General Electric, American Express and PepsiCo, as well as the board of directors for Smashburger.[4]

References[edit]

  1. ^ "The Ready Homepage".
  2. ^ "Aaron Dignan Co-Founder of Under Current". ZDNet.
  3. ^ "Q&A: Aaron Dignan, co-founder of Undercurrent, on demystifying digital strategy". ZDNet.
  4. ^ a b "Spotlight: Aaron Dignan The CEO of digital shop Undercurrent clowns around a bit in his SoHo office".


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