Byredo

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Byredo
Company typeSubsidiary
Founded2006; 18 years ago (2006) ; Stockholm, Sweden
FounderBen Gorham
Headquarters
Sweden
Area served
Europe, North America, Asia
ProductsLuxury goods
ParentPuig

Byredo is a Swedish company that produces fragrances, leather goods, and accessories.[1][2] Byredo is a portmanteau of "By Redolence".[3] It was founded in Stockholm in 2006 by Ben Gorham[4].[5] Its first collection of handbags and other accessories debuted at Paris Fashion Week in September 2017.[6]

History[edit]

In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital.[3][7] This company was invested in Diptyque and Malin + Goetz,[8] and also owns Space NK.[3] In May 2022, Puig acquired a majority stake in Byredo.[9] In November 2023, Byredo launched fine jewelry as a new permanent category for the brand.[10]

Collaborations[edit]

Perfumer Jérôme Epinette has created some scents for the brand — Byredo.[8] In 2016 Byredo collaborated with photographers Inez and Vinoodh on a fragrance named "1996."[11][12]

In 2018, Byredo collaborated with Off-White's Virgil Abloh on a fragrance named "Elevator Music."[13]

Byredo has also collaborated with IKEA on a home fragrance [14][15] – releasing the OSYNLIG candle collection in 2020.[16] In 2021, Byredo launched the fragrance Space Rage in partnership with the singer Travis Scott.[17]

In March 2022, Ben Ghoram (Byredo) and Isamaya Ffrench partner to launch their first make-up collection together.[18]

References[edit]

  1. ^ "Luxury leather handbag collection • Made in Italy | BYREDO". www.byredo.com. Archived from the original on 2021-04-21. Retrieved 2020-05-28.
  2. ^ "About Byredo". www.byredo.com.
  3. ^ a b c Manzanita buys majority stake in Byredo 1 May 2013
  4. ^ Conlon, Scarlett (2020-01-18). "Ben Gorham: 'With Byredo I wanted a more inclusive approach to luxury'". The Observer. ISSN 0029-7712. Retrieved 2023-07-27.
  5. ^ Lisa Niven, Vogue Meets Byredo's Ben Gorham Vogue, 1 September 2016
  6. ^ Founder Ben Gorham continues to push Byredo out of its comfort zone. LAUREN JOSEPH, Surface magazine, October 20, 2017
  7. ^ Women's Wear Daily, Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house. Samantha Conti, April 29, 2013
  8. ^ a b Christopher Stocks, Name game: Byredo celebrates its tenth anniversary with a nameless fragrance wallpaper.com 6 Sep 2016
  9. ^ "Puig snaps up majority stake in cool Swedish fragrance brand Byredo". 31 May 2022.
  10. ^ Weil, Jennifer (2023-11-20). "EXCLUSIVE: Byredo Is Launching Fine Jewelry". WWD. Retrieved 2023-11-20.
  11. ^ Maria Ward, Party Like It’s 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration Vogue, December 9, 2016
  12. ^ 1996 Inez & Vinoodh fragrantica.com
  13. ^ "Off-White and Byredo Just Launched a Perfume Called Elevator Music—And It's Already a Cult Obsession". Vogue. 2018-03-03. Retrieved 2022-04-27.
  14. ^ Dena Silver, The Fashionization of Ikea Includes Virgil Abloh, Byredo, and Stampd: The affordable Swedish Home Goods store is starting to appeal to the style set Observer.com 6/14/2017
  15. ^ The sweet scent of IKEA and Byredo IKEA, 09.06.2017
  16. ^ Madge Maril, Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy Harpersbazaar.com 9 November 2020
  17. ^ Walsh, Savannah (2021-01-19). "It's Lit! Travis Scott's Highly Popular Byredo Collaboration Has Just Been Restocked". ELLE. Retrieved 2021-02-23.
  18. ^ "Ben Ghoram (Byredo) et Isamaya Ffrench lancent une collection de maquillage". L'Officiel. Retrieved 16 April 2024.

External links[edit]

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