CYBRA

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CYBRA Corporation
Company typePublic
Grey Market: CYRP
IndustryComputer Software
Founded1985
FounderHarold L. Brand
HeadquartersYonkers, New York, USA
Key people
Harold L. Brand (CEO)
ProductsRFID, RTLS, and Bar Code printer/encoders, Labels, Tags, Forms Software, and Scanning Systems

CYBRA Corporation is a software developer, publisher, and systems integrator in the IBM midrange market.[1] CYBRA provides bar codes, RFID, and RTLS systems for IBM Power Systems and other server lines[2] and other major computing platforms, bar code label and tag printing, and bar code scanning systems.[3]

History[edit]

CYBRA was founded as a New York corporation in 1985.[4] The company began operations as a technology-marketing company, but moved into a product-development company by the late 1980s.[5] In 1990, CYBRA released a barcode labeling product called MarkMagic. MarkMagic is CYBRA's flagship product, and is used by over 2,000 companies. The latest version of MarkMagic is MarkMagic X, which was released in 2020.[6] Along with being a standalone product, MarkMagic is built inside enterprise resource planning (ERP) and warehouse management system (WMS) applications including Manhattan Associates' WMi and WMOS.[7] MarkMagic supports approximately 500 barcode printer types. In 2018, MarkMagic added support for packaging machinery and duplex printing.[8]

CYBRA became an IBM Business Partner in June 1988.[9] CYBRA became a public company in December 2006.[10]

In 2008, CYBRA entered the RFID industry with the release of their passive RFID tagging software, EdgeMagic.

Along with Key West Technologies LLC, in 2009 CYBRA formed a joint venture with the Waterborne Transportation Institute (WTI) of the Ministry of Transport of the People's Republic of China to create tracking software to improve the handling of maritime shipping containers.[11]

In 2016, CYBRA released Edgefinity IoT RFID software.[12] The software provides applications for asset tracking, lone worker safety monitoring, work in process deployment, and supply chain management

Awards[edit]

In 2023, the company was announced as a winner of the annual AIM Case Study Competition in the area of automatic identification and data capture (AIDC).[13]

Location[edit]

CYBRA's company headquarters are in Yonkers, New York. In 2014, CYBRA relocated its headquarters to the iPark Hudson office park, near the Yonkers train station and waterfront. Their main office is where The Otis Elevator Company developed the first modern safety elevator.[14] Sales and customer support personnel are located in West Seneca, New York.

Products[edit]

The company has developed products for different kinds of RFID and barcode software as well as companion hardware. Products include:

  • MarkMagic – manages bar codes and RFID systems.[15]
  • EdgeMagic RFID Software – Integrated RFID control system[16]
  • Edgefinity IoT – Real time asset and personnel tracking software application[17]
  • CYBRA RFID Cage – A pre-configured conveyor belt enclosure meant to validate outgoing shipments for manufacturers. The Cage can provide 99% read accuracy when conveyor lines move at speeds of up to 600 feet per minute.[18]
  • Hawk Antenna – A retail loss prevention portal[19]
  • RFID Lock & EnCode SmartSeals[20]

Partners[edit]

CYBRA is a Gold Level network partner with Oracle.[21]

Other CYBRA partners:

References[edit]

  1. ^ "CYBRA Corporation". Casinovendors.com. Retrieved 21 November 2014.
  2. ^ "CYBRA Corporation Sees 30–40% Revenue Growth In 2010 As RFID Market Strengthens". Rfidsolutionsonline.com. Retrieved 21 November 2014.
  3. ^ "CYBRA Corporation (OTC-BB: CYRP) Reports 59% Revenue Increase and Cash Flow Positive". Theotcinvestor.com. Retrieved 21 November 2014.
  4. ^ "Cybra Corporation". Answers.com. Retrieved 21 November 2014.
  5. ^ Levine, David. "Finding Your Niche". westchestermagazine.com. Retrieved 1 February 2017.
  6. ^ "X Marks the Spot for CYBRA's Forms Software". IT Jungle. Retrieved 14 December 2020.
  7. ^ "CYBRA Enables SATO Printer Integration into Manhattan Associates WMOS". Business Wire. Retrieved 12 July 2017.
  8. ^ "The Leader of the Pack". Inbound Logistics. Retrieved 17 April 2019.
  9. ^ "CYBRA History: Founding, Timeline, and Milestones". Zippia. Retrieved 25 January 2022.
  10. ^ "CYBRA CORP – FORM 10-Q – August 20, 2010". Faqs.org. Archived from the original on 24 June 2013. Retrieved 21 November 2014.
  11. ^ "CYBRA Announces Strategic Joint Venture with China Ministry of Transportation". PR Web. September 22, 2009. Archived from the original on May 4, 2023. Retrieved February 4, 2017.
  12. ^ "CYBRA Unveils Edgefinity IoT at NSC Expo". Business Wire. Retrieved 1 February 2017.
  13. ^ "AIM names standouts in automatic identification and data capture technologies". DC Velocity. Retrieved 25 July 2023.
  14. ^ Reich, Sheldon. "CYBRA is Moving". CYBRA.com. CYBRA. Retrieved 1 February 2017.
  15. ^ [1] Archived January 4, 2011, at the Wayback Machine
  16. ^ "CYBRA's EdgeMagic Replaces IBM RFID Software Solution at Shop-Vac". Retrieved 22 March 2018.
  17. ^ "CYBRA Unveils Edgefinity IoT at NSC Expo". BusinessWire. Retrieved 22 March 2018.
  18. ^ Swedberg, Claire. "RFID Cage Frees Up CYBRA's Customers". RFID Journal. Archived from the original on February 3, 2017. Retrieved 2 February 2017.
  19. ^ "Jamison RFID and CYBRA Announce CYBRA-Hawk Loss Prevention Solution". WN.com. Business Wire. Retrieved 2 February 2017.
  20. ^ "CYBRA Announces RFID Lock & EnCode SmartSeals that are Tamper and Temperature Sensing". Finance.Yahoo.com. Business Wire. Retrieved 2 February 2017.
  21. ^ "CYBRA CORPORATION BECOMES ORACLE PARTNER NETWORK GOLD LEVEL PARTNER". Cybra.com. CYBRA. Retrieved 1 February 2017.
  22. ^ "Citizen Systems America Expands ISV Program with the Addition of CYBRA Corporation's MarkMagic™". Citizen Systems America. Retrieved 7 July 2023.
  23. ^ "MarkMagic Adds Support for Epson Colorworks Printers". CYBRA. Retrieved 4 March 2020.
  24. ^ "CYBRA and RMS Omega Form Strategic RFID Partnership". Business Wire. Retrieved 21 July 2022.
  25. ^ "CYBRA Enables SATO Printer Integration into Manhattan Associates WMOS". Business Wire. Retrieved 12 July 2017.
  26. ^ "CYBRA and Xerafy Announce Strategic Partnership to Offer Wider Range of RFID Solutions". EIN Presswire. Retrieved 31 October 2022.
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