Casual Corner
| Industry | Retail |
|---|---|
| Founded | 1950 |
| Founders | Stanley W. Vogel Charles E. Carples |
| Defunct | 2005 |
| Fate | Liquidation |
| Headquarters | , United States |
Number of locations | (formerly) 500+ |
Area served | U.S. |
| Products | Apparel |
| Owner | Luxottica |
| Subsidiaries | Petite Sophisticate August Max Woman |
Casual Corner was an American retail clothing chain founded in 1950. It operated stores under the names Casual Corner, Petite Sophisticate and August Max Woman brands, among others, with more than 525 stores at its peak.
History[edit]
In 1950, childhood friends[1] Charles E. Carples, a Sage-Allen manager, and Brown-Thomson buyer Stanley W. Vogel[2] each borrowed $5,000 (~$63,320 in 2023) to co-found Casual Corner, opening its first retail store that April Fools Day[1] in West Hartford, Connecticut.[3] The first shop was 750 square feet and used poles, beams, and nets from old tobacco barns, and employed the founders' spouses as staff.[1]
Casual Corner broke tradition with retail conventions of the day, allowing women to physically browse clothing and try on items in fitting rooms, rather than encasing apparel behind glass. The store's name was chosen, in part, to reflect a more casual shopping experience than was typical of the era.[1]
Throughout the 1950s. each store displayed the following poem near its front door:[1]
Come in and browse and tarry and chat
Casual Corner is meant just for that
Come in and leisurely look awhile
And find here what’s good and fine in style
And if you wish your business we’ll tend
Come in as a stranger—leave as a friend.
In its first year, company sales were $45,000; a decade later, annual revenue had increased to $2 million. In 1969, annual sales were reported as $14 million.[2] Casual Corner was sold to United States Shoe Corporation (U.S. Shoe) in 1970, when the chain included 20 stores.[4] Cofounder Vogel became president of the company's specialty retail division, retiring a decade later.[2]
A year after acquisition by U.S. Shoe, the chain opened its twenty-fifth store[5] and continued to grow rapidly after that. Many of the original stores were constructed by George Zunner III of West Hartford,[6] including those in Warwick and Providence, Rhode Island; Boston and Springfield, Massachusetts; Buffalo, New York; and at least one store in Ohio.[citation needed]
Under U.S. Shoe's ownership, Casual Corner became the foundation of a larger holding company, Women's Specialty Retailing Group.[7] During its market height, in 1989, US Specialty Retailing included over 1,500 stores nationwide.[2]
In April 1995, Luxottica purchased U.S. Shoe for $1.4 billion with the goal of acquiring its LensCrafters division;[8] losses of US$22 million were reported that second quarter.[9] In October 1995, Luxottica spun off the Women's Specialty Retailing Group, renamed Casual Corner Group, to Italian-controlled pLa Leonardo Finanziaria S.r.l., a Delaware company operated by Luxottica founder Leonardo Del Vecchio and his family.[9] With 525 stores operating in 2000, Casual Corner closed its remaining locations in late 2005, after selling them to a liquidator,[7][10] due to increased competition.[11]
Brands and market[edit]
The chain's original merchandise was women's sportswear,[12] but by the 1990s, it has pivoted to target working women.[13] Under the Women's Specialty Retailing Group, the company owned and operated Casual Corner, Casual Corner Annex, August Max, Sophisticated Woman (subsequently merged and rebranded as August Max Woman), Petite Sophisticate, Ups & Downs, Caren Charles, and J. Riggings, a menswear store, which it sold in 1987.[7]
References[edit]
- ^ a b c d e "Casual Corner Group, Inc". Encyclopedia.com. Retrieved 29 January 2011.
- ^ a b c d "Co-Founder of Casual Corner Stores Dies". Associated Press. 25 September 1989. Retrieved 2022-09-25.
- ^ "Casual Corner Group closing includes 7 Triad location". The Business Journal. 2 December 2005. Retrieved 29 January 2011.
- ^ "Casual Corner Sale Planned". The Milwaukee Sentinel. 30 October 1969. Retrieved 29 January 2011.
- ^ "Casual Corner Plans To Open 25th Store". The Hartford Courant. 18 April 1971. p. 14B. Retrieved 29 January 2011.
- ^ "ZUNNER, GEORGE III". Hartford Courant. 2005-07-02. Retrieved 2022-09-25.
- ^ a b c "Casual Corner closing all 525 stores". USA Today. 23 October 2005. Retrieved 29 January 2011.
- ^ "Luxottica to Acquire U.S. Shoe for $1.4 Billion". The New York Times. April 18, 1995. Retrieved January 3, 2018.
- ^ a b "Luxottica Sells Apparel Group In Enfield To Casual Corner". Hartford Courant. October 4, 1995. Retrieved January 3, 2018.
- ^ "Petite Sophisticate, Casual Corner in retail limbo". Chicago Sun-Times. 8 August 2005. Archived from the original on 5 November 2012. Retrieved 29 January 2011.
- ^ Hajewski, Doris (November 24, 2005). "Women's apparel chain shuts down". The Milwaukee Journal-Sentinel. Archived from the original on July 12, 2012. Retrieved 25 July 2011.
- ^ Hagerty, Thomas J. (1 August 1972). "Small stores look to majors for traffic". The Milwaukee Journal. Retrieved 29 January 2011.
- ^ Martin, Ellen Rooney (10 January 1999). "FRESHING UP SOME SURPRISES ARE IN STORE AMONG THE CLASSICS ON THESE RACKS". Chicago Tribune. Retrieved 29 January 2011.