Chuck Brymer
Charles E. "Chuck" Brymer | |
|---|---|
 | |
| Born | July 30, 1959 (age 64) |
| Nationality | American |
| Occupation(s) | Advertising and branding executive Author |
| Known for | Chairman, DDB Worldwide |
Charles E. "Chuck" Brymer (born July 30, 1959) is an American businessman, marketing strategist, author, and former President and CEO of DDB Worldwide, an advertising agency.[1][2][3][4][5]
Early years[edit]
Chuck Brymer was born in Louisville, Kentucky the third of four children of Natalie and Robert L. Brymer, then a senior advertising executive at McCann Erikson.[3][6] He graduated from the University of Kentucky's College of Communications & Information with a Bachelor of Arts in communications in 1981.[5]
Career[edit]
Brymer worked at various television stations and ad agencies during college. In 1982, he opened and ran BBDO's Houston office at age 24.[3][4][6][7] During his tenure at BBDO, Brymer worked on the company's Chrysler account.[3][7] He left BBDO for Interbrand, a global branding consulting firm in 1985. In 1986, while at Interbrand, Chuck Brymer was named one of Fortune Magazine's People to Watch at age 27.[8]
At Interbrand, Brymer served as founding president of the British company's U.S. Division.[3][4][9][10] He also worked closely with Interbrand founder and CEO John Murphy. Interbrand was purchased by Omnicom Group in 1993.[3][4][11] In 1994, Omnicom appointed Brymer president and CEO of Interbrand.[3][4][10][11] During Brymer's tenure as CEO, Interbrand added multiple international offices.[10]
In 2006, at age 46, Brymer became president and CEO of Omnicom-owned DDB Worldwide, overseeing the company's 200 offices worldwide.[1][2][3][4] He was replaced by Wendy Clark in 2018.[12]
Brymer also helped create Businessweek's "World's Most Valuable Brands" feature.[3][9][13] He has advised the U.S. State Department on the United States' international image.[5][7]
Brymer is active in corporate governance.[14][15][16] He was appointed to the boards of Regal Entertainment Group and the Ad Council in 2007.[14][15] Brymer also serves on the board of Chamber of Commerce of the United States.[16]
Author[edit]
Brymer is the author of The Nature of Marketing: Marketing to the Swarm as Well as the Herd (ISBN 0230203361).[17] He is also a co-author of The Economist's Brands and Branding (ISBN 1576601471).[18][19]
Personal life[edit]
He is married to Tracy Brymer. He has four children.
References[edit]
- ^ a b Julie Bosman (2006-04-04). "DDB Worldwide Names an Outsider as Next Chief". The New York Times. Retrieved 2013-09-17.
- ^ a b "DBB Names Scarpelli, Brymer to Top Posts". The Wall Street Journal. 2006-04-04. Retrieved 2013-09-17.
- ^ a b c d e f g h i Matthew Creamer (2006-04-10). "Chuck Who?". Advertising Age. Retrieved 2013-09-17.
- ^ a b c d e f "Brymer a good move for DDB". Advertising Age. 2006-04-10. Retrieved 2013-09-17.
- ^ a b c "Alumni and faculty are honored with college-wide awards" (PDF). UK Alumni Association. 2010. Archived from the original (PDF) on 2013-09-21. Retrieved 2013-09-17.
- ^ a b Philip H. Dougherty (1987-07-28). "Advertising; Creating Names for Products". The New York Times. Retrieved 2013-09-17.
- ^ a b c Rendon, Paul-Mark (2007-02-26). "Q&A". Marketing Magazine. 112 (4).
- ^ Andrew Kupfer (1986-02-17). "People to Watch". Fortune Magazine. Retrieved 2013-09-17.
- ^ a b "Where it matters". Campaign Asia Pacific. 2011-03-01.
{{cite journal}}: Cite journal requires|journal=(help) - ^ a b c Dinger, Ed (2005). Grant, Tina (ed.). "International Directory of Company Histories". 70. St. James Press: 131–133.
{{cite journal}}: Cite journal requires|journal=(help) - ^ a b Stuart Elliott (1993-12-23). "Omnicom Acquires British Brand Expert". The New York Times. Retrieved 2013-09-17.
- ^ "Wendy Clark named president and CEO of DDB Worldwide Feb 8, 2018". bizjournals.com. Retrieved 2019-01-05.
- ^ "The Best Global Brands". Businessweek. 2001-08-06. Archived from the original on July 30, 2001. Retrieved 2013-09-17.
- ^ a b "United States Securities and Exchange Commission". Retrieved 2013-09-17.
- ^ a b John Eggerton (2007-01-25). "Ad Council Elects Board Members". Broadcasting & Cable. Retrieved 2013-09-17.
- ^ a b "Board of Directors". U.S. Chamber of Commerce. Retrieved 2013-09-17.
- ^ Brymer, Chuck (2009). The nature of marketing: marketing to the swarm as well as the herd. Palgrave Macmillan. OCLC 273817646.
- ^ Rita Clifton; John Simmons; Sameena Ahmad (2004). Brands and branding. Bloomberg Press. OCLC 53443184.
- ^ Chuck Brymer (2004-01-15). "What makes brands great?". Brand Republic Group. Retrieved 2013-09-17.