Cibaca (brand)

Cibaca is an oral hygiene brand in India. Originally owned by Ciba Geigy which marketed Cibaca toothpastes and toothbrushes, the brand was bought by Colgate-Palmolive in 1994.^[1] After the acquisition, Colgate relaunched the brand as Colgate Cibaca to indicate the change of ownership.^[2] The brand is strong in rural India, where it sells in high volumes.^[3]

References[edit]

^ Chandrasekar. Marketing Management: Text & Cases. Tata McGraw-Hill Education. p. 524. ISBN 0071067736.
^ Kumar Singh, Awadhesh (2007). Rural Marketing: Indian Perspective. New Age International. p. 131. ISBN 8122416837.
^ "Colgate squeezing for more freshness gains". Daily News and Analysis. 26 March 2007. Archived from the original on 1 December 2020. Retrieved 13 March 2012.

[chand524-1] Chandrasekar. Marketing Management: Text & Cases. Tata McGraw-Hill Education. p. 524. ISBN 0071067736.

[aks07-2] Kumar Singh, Awadhesh (2007). Rural Marketing: Indian Perspective. New Age International. p. 131. ISBN 8122416837.

[dna07-3] "Colgate squeezing for more freshness gains". Daily News and Analysis. 26 March 2007. Archived from the original on 1 December 2020. Retrieved 13 March 2012.

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References[edit]