Corteiz
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Corteiz Rules The World (CRTZ) is a London-based streetwear brand founded in 2017 by British-Nigerian entrepreneur Clint, popularly known as Clint 419.[1] The brand's logo features the Alcatraz the former prison island. The clothes also feature the tagline "Rules The World".
History[edit]
Corteiz was founded in 2017. It first launched a limited collection of screen-printed t-shirts and crewnecks featuring the Alcatraz logo.[2] The logo is symbolic of the brands main message which is rebellion against convention. The brand has since then expanded its product offering including tracksuits, shoes and bags.
Corteiz has gained popularity in the fashion industry due to its use of guerilla marketing strategies.[3]. In 2021, Corteiz launched their tshirt in Soho. Customers would exchange their metro tickets for the limited Corteiz Tshirt[4]. In 2022, the brand's founder Clint communicated via Twitter that the brand would swap the Corteiz Bolo Jacket with other jackets from high-end brands such as The North Face, Moncler, Supreme, Canada Goose, Stüssy, Arc'teryx and Palace. The campaign generated buzz for the brand on social media. The founder, via X (formerly Twitter) communicated that the jackets collected would be donated to the homeless[5]. In 2022, the brand held the 99p Market Stall pop-up to sell their new cargos for 99 pence.[6] The requirement was that buyers show up with exactly 99p and over two thousand people show up to the[7].
In 2021, Nike sued Corteiz and the owner Clint. The lawsuit was because the brand's name was similar to the Nike Cortez sneaker. Clint was ordered to pay £1,850 GBP.[8] In 2023 however, two brands collaborated on a sneaker release.
Collaborations[edit]
In 2023, Corteiz collaborated with Nike to release the Nike Air Max 95. The sneaker was released in three colorways, Gutta Green, Pink Beam and Aegean Storm, which were exclusively released in London, New York and Paris[9].
In 2023, Corteiz collaborated with the streetwear brand Supreme, to launch a collection of t-shirts and hoodies.[10]
References[edit]
- ^ BoF. "Clint 419". BoF. Retrieved 22 April 2024.
- ^ NSS. "The inevitable rise of Corteiz, the brand that is rewriting the rules of the game". NSS Magazine. Retrieved 20 April 2024.
- ^ Adimora, Makua. "HOW CORTEIZ IS REDEFINING STREETWEAR CULTURE IN THE UK". Native. Native Mag. Retrieved 25 April 2024.
- ^ Gurmen, Isil. "Non-Conformist Fashion by Corteiz". The Next Cartel. Retrieved 20 April 2024.
- ^ Hughes, Stella. "'DA GREAT BOLO EXCHANGE' PROVES CORTEIZ DOES RULETHEWORLD". culted.com. Culted. Retrieved 20 April 2024.
- ^ Cox, Ollie. "The Cult of Corteiz". Culted. Retrieved 22 April 2024.
- ^ Takanashi, Lei. "Everything About Corteiz: The UK Streetwear Brand Co-Signed by Nike, Drake, Central Cee, and More". COMPLEX. Retrieved 22 April 2024.
- ^ Sacal, Andrea. "Corteiz Was Once Sued by Nike — Here's Why". HypeBeast. Retrieved 21 April 2024.
- ^ Cheung, Adam. "The big Corteiz x Nike Air Max 95 restock is actually happening". GQ. Retrieved 21 April 2024.
- ^ Cheung, Adam. "The Corteiz x Supreme collab has officially landed". GQ. Retrieved 21 April 2024.