Darío Straschnoy
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|
Darío Straschnoy | |
|---|---|
| Born | Argentina |
| Nationality | Argentine |
| Occupation | Communications executive |
| Known for | founder and CEO of The Juju, Chairman of Untold_, former president of Young & Rubicam Argentina |
Dario Straschnoy is a communications executive in Argentina, Chairman of Untold and CEO of The Juju. He is recognized for his work as President and partner of Young & Rubicam's Argentine office.
Early career[edit]
Dario Straschnoy began his advertising career after studying Psychology at Buenos Aires University. At the end of high school, he worked at his father's glassware company and when he was 20 years old, he began his own business: publishing classified ads.[1]
Young & Rubicam[edit]
In 1988, when he was part of the Funes, Straschnoy & Dreyfus agency, he partnered with Young & Rubicam and assumed the presidency of the group.[1]
Under the leadership of Straschnoy, Young & Rubicam won awards at the major festivals worldwide, including more than twenty-five Cannes Lions and eleven Martín Fierro awards in the 'Best Advertising Notice' shortlist.
In 2012 and 2013, it was chosen as the best advertising agency of the year in the Jerry Goldenberg Awards for Excellence in Communications[2] and in 2011, it was the most awarded in Effie Awards.[3]
Under Straschnoy's leadership, the agency won 20 ‘Lápiz de Platino’, seven of which were in the TV category,[4] five of which were for best agency.
They have won more than fifty awards in different festivals, such as the Clio Awards, Wave Rio, San Sebastian, FIAP, Buenos Anuncios, Clarin Awards (Grand Prix), El Ojo de Iberoamerica, The Sun, New York and London Festival, among others.[5]
The agency also ranked first in the Global Ranking of Advertising Agencies, whose name is AgencyScope and is conducted by the Spanish Consulting Group.[6]
By the end of 2013, he had left the organization. [7]
Untold_[edit]
In early 2014, he founded the advertising agency Carlos y Darío, along with publicist Carlos Baccetti.[8] Soon after, he created Agora, which is a public affairs & strategic communications agency, and Fogdog, a brand insight consultancy. Together, the three companies constitute Untold, a communications' professionals ecosystem.[9] The ecosystem has since grown to include Quiddity, a Big Data and research consultancy, and Actionline, a call center. The ecosystem has offices in Buenos Aires, Sao Paulo, Medellín, Miami, Mexico City and Bogotá.[10][11]
Awards and Recognitions[edit]
Darío Straschnoy was chosen as one of the men with the best reputation in the country by Merco ranking and consulting Villafañe y Asociados. In 2011, for example, he was ranked 29; in 2013, he was the only employer in the advertising industry that integrated the ranking.[12]
In 1997, he won the Konex Award and was recognized as one of the top five advertisers of that decade.[13] Ten years later, in 2007, he was part of the jury that chose the best advertisers of the past decade.[14]
In 2011, he was part of the jury for the First Cannes Creative Effectiveness Award.[15]
References[edit]
- ^ a b Carla Quiroga, "Darío Straschnoy: 'Una usina creativa exige ser coherente todos los días'", Apertura Magazine, 03/22/2013 (in Spanish)
- ^ Jerry Goldenberg Awards for Excellence in Communications official website (in Spanish)
- ^ iProfesional.com, 'Young & Rubicam fue la favorita en los premios Effie Awards', 10/05/2011 (in Spanish)
- ^ iProfesional.com, 'Young & Rubicam ganó el Lápiz de Platino por el mejor spot del año', 05/17/2011 (in Spanish)
- ^ Young & Rubicam Argentina website
- ^ Mercado magazine, 'Y&R es la agencia más reconocida del mercado', 01/28/2015 (in Spanish)
- ^ Cronista.com, 'Darío Straschnoy se aleja de Y&R tras más de 25 años al frente de la agencia', 12/11/2013 (in Spanish)
- ^ Alfredo Sainz, 'Straschnoy y Baccetti presentan su nueva agencia', ADNLatina.com.ar, 01/09/2014 (in Spanish)
- ^ , 'Dario Straschnoy crea Untold_, una firma paraguas para unir sus empresas ', Apertura magazine, 03/30/2017 (in Spanish)
- ^ , 'Darío Straschnoy: “Con Untold ya trabajamos para 52 clientes en cuatro países” ', Adlatina magazine, 08/01/2018 (in Spanish)
- ^ '“La atención es hoy un recurso escaso”: Darío Straschnoy ', Dinero newspaper, 03/20/2019 (in Spanish)
- ^ Annabella Quiroga, 'Ranking de los 100 líderes empresarios de mayor prestigio', Clarín newspaper, 08/31/14 (in Spanish)
- ^ Konex Foundation website (in Spanish)
- ^ Alberto Borrini, 'Premios Konex: reconocimiento a publicitarios y comunicadores', La Nación newspaper, 09/19/2007 (in Spanish)
- ^ , 'First Cannes Creative Effectiveness jury announced ', Bizcommunity , 01/27/2011 (in English)