Deltina Hay

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Deltina Hay
Born (1960-12-19) December 19, 1960 (age 63)
Fairbanks, Alaska
EducationM.A. in Counseling psychology
ABT M.S. in Applied mathematics and Computer science
B.S. in Management information systems[1]
Alma materSt. Edward's University
Occupation(s)Author
professor
Lecturer
Organization(s)Independent Book Publishers Association
International Marketing Standards Board[2]
Known forInbound Marketing
Social Media Expertise
Web 2.0
Notable workBook: Social Media Survival Guide
Book: Bootstrappers Guide to the Mobile Web
WebsiteDeltina Hay Homepage

Deltina Hay (born 1960) is an American author, publisher, professor, web developer and the author of many inbound marketing books as well as a lecturer on social media, Web 2.0, the mobile web, search engine optimization and other inbound marketing tactics.[3] She is a contributor to numerous online publications including Technorati, SocialMedia.biz, and Six Revisions. She serves as a board member for the Independent Book Publishers Association where she also contributes to their newsletter and is an invited board member of the Internet Marketing Standards Board. She is considered a pioneer of Web 2.0[2] and is most notable for her book A Survival Guide to Social Media and Web 2.0 Optimization, which has been adopted by numerous journalism and public relations departments.[4]

Early life and education[edit]

Hay was born on December 19, 1960, in Fairbanks, Alaska, and raised in the remote fishing town of Haines, Alaska. She attended the University of Alaska in Juneau, where she was awarded a Bachelor of Science in Management information systems in 1987. She earned her Master of Science in Applied Mathematics and Computer science from Oregon State University in 1994. Hay completed her Master of Arts in 2006 when she received her degree in Counselling psychology from St. Edward's University in Austin, Texas.[1][5]

Professional career[edit]

Hay is a professor at Drury University where she teaches courses on Web 2.0 and social media courses.[6][7][8]

She is also the founder and principal of Dalton Publishing, an independent publishing company that specializes in poetry and contemporary literature.[9] Dalton Publishing has published nearly 20 books, including Shadows & Light, Journeys With Outlaws in Revolutionary Hollywood by veteran stuntman Gary Kent and the 2010 book of poetry The Skin of Light by Texas poet laureate Larry Thomas.[10]

Hay started two blog sites; Social Media Power[11] and Mobile Web Slinger.[12][11] Hay is also the founder of Plumb Web Solutions.

Publications and lectures[edit]

Hay is the author of four books. She is a lecturer and has spoken at events such as IBPA's Publishing University, the Publisher's Association of the South's Winder Conclave, the Writers' League of Texas' Editors and Agents Conference, the American Advertising Federation, the St. Louis Publisher's Association, and the Pacific Northwest Bookseller's Association.[3] She is a featured speaker for Social Marketing Animals, a website dedicated to providing social marketing tips and advice.[13]

Lectures[edit]

Hay has given many lectures throughout the United States. In 2008, she presented at the Publisher's Association of the South's Winter Conclave where she gave a presentation on using social media newsrooms. She also gave a presentation on social media for authors at the 2008 Writer's League of Texas Editors and Agents Conference in Austin, Texas.[14]

Hay was a featured presenter at the 2009 Governor's Nonprofit Leadership Conference in Dallas, Texas. She was also the keynote speaker at the 2009 Voluntary Organizations Active in Disaster Conference held in Austin, Texas.[14]

Hay was a major contributor to the IBPA's Publishing University 2009 BookExpo America held in New York City.[14]

Bibliography[edit]

Year Title Publisher ISBN
2009 A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web Dalton Publishing ISBN 978-0981744384
2011 The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web[15] Linden Publishing ISBN 978-1884995705
2012 The Bootstrapper's Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks[16] Linden Publishing ISBN 978-1610350525
2013 The Bootstrapper's Guide to the New Search Optimization: Mastering the New Rules of Organic Search Using Relevancy, Context, and Semantics (pre-order only) Linden Publishing ISBN 978-1610351553

References[edit]

  1. ^ a b Social Media Power. "Education and Training" (PDF). Retrieved July 18, 2012.
  2. ^ a b Internet Marketing Standards Board. "Social Media Power Founder Joins IMSB Global Board of Standards". Retrieved July 18, 2012.
  3. ^ a b Internet Marketing Standards Board. "Deltina Hay". Retrieved July 16, 2012.
  4. ^ Accolades. "Deltina Hay Bio" (PDF). Retrieved July 18, 2012.
  5. ^ Hay, Deltina (2012). The Bottstrapper's Guide To The Mobile Web. Linden Publishing. ISBN 978-1610350525.
  6. ^ Drury University. "Connect Essays: Drury Reaches Across the Globe via Social Media Education". Retrieved July 16, 2012.
  7. ^ Mobile Web Slinger. "Finally a Mobile App Marketing Class". Retrieved July 16, 2012.
  8. ^ Udemy. "Leveraging YouTube To Drive Sales And Traffic". Retrieved July 16, 2012.
  9. ^ Dalton Publishing. "About Us". Retrieved July 18, 2012.
  10. ^ Book People. "Larry D. Thomas – The Skin of Light". Retrieved July 20, 2012.
  11. ^ a b Social Media Power. "About Us". Retrieved July 18, 2012.
  12. ^ Mobile Web Slinger. "About Us". Retrieved July 18, 2012.
  13. ^ Social Marketing Animals. "About Our Speakers". Retrieved July 20, 2012.
  14. ^ a b c Social Media Power. "Deltina Hay Portfolio" (PDF). Retrieved July 18, 2012.
  15. ^ Lowe, Ben (January 1, 2012). "The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web". Journal of Consumer Marketing. 29 (6): 457–457. doi:10.1108/07363761211259287.
  16. ^ "The Bootstrapper's Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks by Deltina Hay". Publishers Weekly. March 12, 2012.

External links[edit]

Retrieved from "https://en.wikipedia.org/w/index.php?title=Deltina_Hay&oldid=1176423094"