Draft:818 Tequila
| Submission declined on 19 November 2023 by Vanderwaalforces (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources. This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
|  |
 | |
| Company type | Private |
|---|---|
| Industry | Liquor |
| Founded | 2021 |
| Owner | Kendall Jenner |
| Website | drink818 |
818 Spirits, Inc. is a liquor company founded by Kendall Jenner in 2021.[1] It sells a range of tequila styles (Blanco, Reposado, and Añejo).[2] The tequila is produced in the Mexican state of Jalisco.
Name[edit]
818 is named after Jenner's area code 818, which includes her hometown of Calabasas, California.[3]
Products[edit]
The company currently only sells tequila.[4] These include the three main types of tequila: Blanco, Reposado, and Añejo (including their "Eight Reserve" tequila).[5] The three standard tequilas are sold at differing prices, all increasing based on how long they have been aged for.[4] The white reserve decanter it is sold in resembles the number '8' shape.[2]
Controversy[edit]
818 faced online backlash immediately after their launch over allegations of cultural appropriation.[6] Most criticism arose from the brand using Mexican culture in their branding, despite being founded by an American supermodel.[7] Jenner responded to the backlash by highlighting 818's contributions to the community in which the tequila is produced.[8] Another criticism arose from the inauthenticity of the brand's original producer, where 63 other brands of tequila were also being made at the same facility.[9] However, the brand ultimately switched producers.[2]
References[edit]
- ^ "Here's Where You Can FINALLY Buy 818 Tequila In The UK". Delish. 2023-03-13. Retrieved 2023-11-19.
- ^ a b c White, Olivia (2022-10-28). "9 Things You Should Know About 818 Tequila". VinePair. Retrieved 2023-11-19.
- ^ "Why Kendall Jenner's Tequila is called 818: The meaning behind it explained". Capital. Retrieved 2023-11-19.
- ^ a b "Our Award-Winning 818 Tequila". drink818. Retrieved 2023-11-19.
- ^ "The main styles of tequila". The Three Drinkers. 2022-05-05. Retrieved 2023-11-19.
- ^ "Kendall Jenner's Tequila Brand Actually Is Problematic". InStyle. Retrieved 2023-11-19.
- ^ Ilchi, Layla (2021-02-17). "Kendall Jenner Receives Backlash for 818 Tequila Brand". WWD. Retrieved 2023-11-19.
- ^ "Kendall Jenner Promises Her Tequila Is Giving Back To The Community After Facing Backlash". ELLE. 2021-09-17. Retrieved 2023-11-19.
- ^ "The Big Tequila Problem". ELLE. 2021-08-25. Retrieved 2023-11-19.