Draft:9lives

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Maxwell Warren Jardine (born 10 March 2004), known professionally as 9lives, is a New Zealand artist, songwriter and record producer. Known for pioneering the Sigilkore sound, a mix of trap, hyperpop, cloud rap, and electronic music, he has released music collaborations with Odetari, Trippie Redd, Kanii, jnhygs, and Lil Nas X.[1][2] 9lives has an RIAA certified Gold single 'I LOVE YOU HOE' with Odetari,[3] and was named in Rolling Stone AU/NZ’s Future of Music, a celebration of the most exciting and innovative artists from Australia and New Zealand.[4]

9lives
Birth nameMaxwell Warren Jardine
Born (2004-03-10) March 10, 2004 (age 20)
Genres
Occupation(s)Record producer, songwriter
Years active2022-present
LabelsPulse Records

Life and career[edit]

Maxwell Jardine was born in rural small-town Hawkes Bay, New Zealand and is of South African descent.[1] He grew up in a musical household where everybody in his family played instruments, and he played the drums from a young age.[5] 9lives claims that playing the drums is what got him into production in the first place, making his own beats after playing drums for 12 years and eventually transitioning into production drum loops during his free time in high school.[1]

9lives began posting beats and remixes on Soundcloud in 2021.[1] He released his first instrumental project titled '#exclusive' on November 13, 2022.[6] In late 2022 9lives' music, in particular debut single khaos emerald, began going viral on TikTok. "I guess that's how it started" says Maxwell when referring to his early success as an artist, "all those kinds of edits of movie visuals with the sound behind it just started happening out of nowhere".[1] He continued releasing singles more frequently, collaborating with other artists in the undeground to reach new audiences. 9lives released "XTAYALIVE" with jnhygs on February 22, 2023 and "GO (Xtayalive 2)" with Kanii on April 28, 2023 which have both amassed over 50 million streams on Spotify alone.[7] His song "I LOVE YOU HOE" became his first to chart when it reached #3 on the Billboard Dance/Electronic charts on September 2, 2023 as part of the collaborative EP, 3x3, with Odetari.

On January 16, 2024 9lives signed to Pulse Records.[8]

Musical style[edit]

9lives' music has been described as sigilkore or dark trap. He describes his music as "the back end of hyperpop, but more in the space of Radier Klan where it's a bit more dark, grungy and underground".[5] Laura McInnes of Sniffers wrote that 9lives’ music "fuses together ethereal lofi trap textures of cloud rap, the manipulated chopped vocal pitches of hyperpop, and the uptempo bounce and animated sound FX of electronic club styles".[1] Jon Barlas of Our Generation Music wrote that "9lives' sound feels like you're fighting a final boss on the last level of Arkham Asylum, gripping your controller ever-so-tightly".[5] He has referred to Luci4 and Raider Klan as musical influences in multiple interviews.[9][1][5]

Discography[edit]

9lives projects including #exclusive, 33.1FM, Odetari collab EP 3x3, and breakout single "XTAYALIVE" have amassed over 400 million streams on Spotify alone.[10]

Extended plays[edit]

List of extended plays, with release year, label / distribution partner, and format.
Title Year Details
#exclusive 2022
  • Released: November 13, 2022
  • Label/Distributor: The System
  • Format: Digital download, streaming
33.1FM 2023
  • Released: February 17, 2023
  • Label/Distributor: Distrokid
  • Format: LP, Digital download, streaming
3×3

(with Odetari)

  • Released: July 12, 2023
  • Label/Distributor: Distrokid
  • Format: Digital download, streaming

Singles[edit]

List of singles as primary artist, with title, year released, collaborator, album, and chart position shown.
Title Collaborator Year Peak chart position Certifications Extended Play
US Dance

[11]

NZ Hot

[12]

Khaos Emerald 2022 — — #exclusive
glacier — — #exclusive
"XTAYALIVE" jnhygs 2023 — — Standalone single
"Go (Xtayalive 2)" Kanii — — Standalone single
"REASSURE ME" Odetari Standalone single
"JERK!" jnhygs — — Standalone single
"I LOVE YOU HOE" Odetari 3 18 3x3
"BABY I'M HOME" Odetari, Kanii 38 — Standalone single
"MULTIMILLIONAIRE" Trippie Redd, Odetari 2024 — — Standalone single
"light" skaiwater, Lil Nas X — —
"CANADA" jnhygs — — Standalone single
"—" denotes a single that did not chart, or no chart data is available.

Awards and nominations[edit]

9lives was named in Rolling Stone AU/NZ’s Future of Music 2024[4], a celebration of the most exciting and innovative artists from Australia and New Zealand.[2]

References[edit]

[10]

[5]

[12]

  1. ^ a b c d e f g McInnes, Laura (November 28, 2023). "The Myth & Lore of 9lives (Interview)". www.sniffers.co.nz. Retrieved May 4, 2024.
  2. ^ a b Downs, Sarah (April 22, 2024). "9lives Praises the Power of the Internet on New Single 'CANADA'". Rolling Stone Australia. Retrieved May 4, 2024.
  3. ^ a b "American Certifications - 9lives". Recording Industry Association of America. March 15, 2024. Retrieved May 4, 2024.
  4. ^ a b Lochrie, Conor (April 18, 2024). "Meet Rolling Stone AU/NZ's Future of Music". Rolling Stone Australia. Retrieved May 4, 2024.
  5. ^ a b c d e Barlas, Jon (April 22, 2024). "9lives interview: 'I want to be the Metro Boomin of the underground.'" Our Generation Music. Retrieved May 4, 2024.
  6. ^ "#exclusive". Spotify. November 13, 2022. Retrieved May 4, 2024.
  7. ^ "9lives artist page on Spotify". Spotify. Retrieved May 4, 2024.
  8. ^ "Pulse Records signs South African artist 9lives". www.musicweek.com. Retrieved May 4, 2024.
  9. ^ 9lives in studio w/ Bear1Boss, Rio Leyva | Day in the life + Interview. Retrieved 2024-05-04 – via www.youtube.com.
  10. ^ a b Paine, Andre (January 16, 2024). "Pulse Records signs South African artist 9lives". www.recordoftheday.com. Retrieved May 4, 2024.
  11. ^ Peaks on the Hot Dance/Electronic Songs chart:
  12. ^ a b Peaks on the RMNZ Hot Singles chart:
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