Draft:Advena

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  • Comment: Please read the notability guidelines - the current submission is still far meeting the requirements in spite of repeated resubmissions.
    Also, the numerous broken references should be addressed. Greenman (talk) 10:39, 29 November 2023 (UTC)
  • Comment: The title of this draft either has been disambiguated or will require disambiguation if accepted.
    If this draft is accepted, a hatnote will need to be added to the primary page to refer to this page. If there is already a hatnote on the primary page, please review whether a disambiguation page is in order instead.
    The primary page is Advena. Robert McClenon (talk) 07:04, 29 November 2023 (UTC)
  • Comment: Please do not use Wiktionary as reference, it is a sister project of wikimedia foundation or wikipedia, and remove Facebook and Twitter link these are not a reliable source. ~~ αvírαm|(tαlk) 01:46, 29 November 2023 (UTC)

Advena Proprietary Limited
Company typePrivate
Industry
FoundedFebruary 2016; 8 years ago (2016-02)
Founders
Headquarters
Sydney, Australia
,
AU
Key people
Products
Services
Websiteadvena.com.au
Footnotes / references
[1][2]

Advena Proprietary Limited (/ædviːnɑː/) is an Australian software company and private intelligence agency that develops cybersecurity products, intelligence services, and other products[3][1] for consumers, businesses, and governments. Advena's global headquarters are in Sydney, Australia.[1]

History[edit]

Bradley Hodges founded Advena in February 2016. He bootstrapped the company for several years, financing the startup with a $3,000 credit card debt.

The name is a derivative of the Latin word advena, meaning 'newcomer', a deliberate reflection of the company's entry into the well-established and complex cybersecurity and technology sector. The company's logo reflects this close alignment to technology where a 53-degree triangular angle was chosen to symbolically represent the company's name in binary code, which is 53 characters long.[4]

In August 2020, Advena was incorporated as a Proprietary Limited Company.[5] In the same month, the company revealed details about it's intelligence relationship with the Australian Government, sharing details about its presence in the Australian Cyber Security Centre[6], sharing that the company would "[contribute] measurement and signature intelligence, [collaborate] with industry partners on key cyber security issues, and [provide] assistance in operations of interest to national security objectives".

In January 2021, during the 2021 Quarter 3 shareholders' meeting, Advena announced it would be restructuring to position its signals intelligence, counterintelligence, and security clearance vetting services as primary business activities to "support the Australian, and United States Federal Governments in keeping people safe".

In August 2023, Advena announced in it's 2023 Annual Report that it had been successful in securing over A$600,000 in pre-seed fundraising and other benefits.[1] The company also published that Keyport, a password manager and privacy platform developed by Advena[2], would become it's first consumer product.[1]

Products[edit]

Keyport Password Manager[edit]

Advena announced in August 2023 that Keyport, a password manager and privacy platform developed by Advena[2], would become its first consumer product.[1][7]

Apera[edit]

The company operates a security clearance vetting platform branded as Apera.[8][9] The platform targets corporate and government customers, specializing in candidate screening and employee monitoring through background checks and intelligence-gathering.[8]

Cyber Threat Intelligence[edit]

Advena maintains a cyber threat intelligence, foreign and domestic security intelligence, and cyber combat reconnaissance relationship with the Australian Government.[6][10][11][12] The scope of the information which the company handles, and specific agencies which Advena shares information with is not publicly available.

External links[edit]

References[edit]

  1. ^ a b c d e f 2023 Annual Report (PDF). 1 August 2023. ISBN 9798211042391. Archived (PDF) from the original on 28 October 2023. Retrieved 28 November 2023.
  2. ^ a b c "Keyport - Password Manager for Individuals, Families, and Businesses". Keyport - Password Manager for Individuals, Families, and Businesses. Archived from the original on 30 October 2023. Retrieved 28 November 2023.
  3. ^ "Trade Mark 2363245 | IP Australia | Trade Mark Search". search.ipaustralia.gov.au. Retrieved 28 November 2023.
  4. ^ Advena. "Declaration under the Trade Marks Act 1995 and Regulation 21.6 of the Trade Marks Regulations 1995" (PDF). p. 3. Archived (PDF) from the original on 28 November 2023. Retrieved 28 November 2023.
  5. ^ "ABN Lookup". abr.business.gov.au. 1 November 2014. Retrieved 28 November 2023.
  6. ^ a b "Advena on LinkedIn: In an world of ever-changing digital tides, it's important to act". www.linkedin.com. Retrieved 27 December 2020.
  7. ^ Cite error: The named reference :4 was invoked but never defined (see the help page).
  8. ^ a b "Vetting and Security Assessments". Advena. Archived from the original on 22 February 2023. Retrieved 22 February 2023.{{cite web}}: CS1 maint: unfit URL (link)
  9. ^ Advena. "Advena — Building a safer, connected world". Advena. Retrieved 28 November 2023.
  10. ^ Cite error: The named reference :2 was invoked but never defined (see the help page).
  11. ^ "Proactive National Security Information Exchanges". 22 February 2023. Archived from the original on 22 February 2023. Retrieved 28 November 2023.
  12. ^ "Unparalleled Human and Technical Intelligence Services". 22 February 2023. Archived from the original on 22 February 2023. Retrieved 28 November 2023.
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