Draft:Africana Couture

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Established in Benin City, Nigeria, in 2012 by Charles Oronsaye,[1][2] Africana Couture is a menswear bespoke brand known for its clientele, which includes former President Olusegun Obasanjo, Vice-president Yemi Osinbanjo, and notable personalities such as Djimon Hounsou, Jim Iyke, and Ebuka Obi-Uchendu.[3][4][5]

Advocacy Through Style[edit]

Utilising its substantial social media presence and fashion campaigns, Africana Couture promotes themes of peace[6][7] across the African continent and aims to contribute to the normalisation of kaftans, traditional Nigerian menswear tunics, and pants.[8][9][10]

International Acclaim[edit]

Africana Couture has garnered attention from major international publications, including Forbes magazine[2] and GQ magazine,[11] where the brand is recognised as a prominent player in Nigeria's menswear industry. The brand has retail stores in Abuja, Abidjan, and Dakar.[12]

Contribution to Nigerian Healthcare[edit]

On December 10, 2023, during the Africana Experience Live, Charles Oronsaye announced the birth of the Africana 17 Charitable Foundation.[13] The initiative seeks to assist underprivileged communities by raising funds for two dialysis machines at the University of Abuja Teaching Hospital.[14]

References[edit]

  1. ^ "Meet Nigerian Designer Oronsaye Charles". Pleasures Magazine.
  2. ^ a b Hyde, Peace (2020-01-06). "Haute And Happening". Forbes Africa. Retrieved 2020-02-21.
  3. ^ "Jim Iyke fronts Abuja based menswear brand's new collection". Pulse Nigeria. 2017-09-07. Retrieved 2020-02-21.
  4. ^ "Jim Iyke Stars In Africana Couture's Lookbook". AccelerateTv. 2017-09-08. Retrieved 2020-02-21.
  5. ^ Afrik, Debonair (2017-09-06). "Jim Iyke Stars in Leading Abuja menswear brand Africana Couture Lookbook". Debonair Afrik. Retrieved 2020-02-21.
  6. ^ KOKO (3 October 2017). "Lookbook: Africana Couture Clamours For A Unified Nigeria". KOKO TV Nigeria | Nigeria News & Breaking Naija News. Retrieved 2020-02-21.
  7. ^ "Menswear Brand, Africana Couture calls for Unity through fashion". P.M. News. 2017-10-04. Retrieved 2020-02-21.
  8. ^ "Mix Traditional Styles with Modern Design - You'll Get Africana Couture's New Off-Season Collection | BN Style". BN Style. 2019-06-16. Retrieved 2020-02-21.
  9. ^ "Africana Couture Presents Traditional Menswear Collection With Contemporary Twist". AccelerateTv. 2019-06-18. Retrieved 2020-02-21.
  10. ^ "Nigeria's leading traditional menswear brand, Africana Couture". StyleMeAfrica. 2019-06-14. Retrieved 2020-02-21.
  11. ^ "Africana Couture is the kind of true African style we are digging". www.gq.co.za. Retrieved 2020-02-21.
  12. ^ Aromolaran, Michael (2024-01-05). "Interview: Charles Orosanye Reflects on Africana Couture's Journey Through the Years". The Culture Custodian (Est. 2014.). Retrieved 2024-01-19.
  13. ^ Opanuga, Jimisayo (2023-12-12). "Oronsaye set to acquire two dialysis machines for UATH as he unveils foundation". The Guardian Nigeria News - Nigeria and World News. Retrieved 2024-01-03.
  14. ^ "Africana 17 to provide two dialysis machines to Abuja Teaching Hospital". Daily Trust. 2023-12-12. Retrieved 2024-01-03.

Category:Benin City Category:Clothing companies of Nigeria Category:Clothing manufacturers Category:Luxury brands Category:Nigerian brands