Draft:BorderX Lab

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Last edited by YesI'mOnFire (talk | contribs) 3 months ago. (Update)

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BorderX Lab is a technology company specializing in comparison shopping engine, connecting American and European brands with consumers in China.^[1] Founded in 2013 by three former Google engineers, BorderX Lab is headquartered in Sunnyvale, California. The company's platform, Beyond App, provides a significant channel for global brands and merchants aiming at the Chinese consumer market, offering access to over five million products. In 2018, BorderX Lab secured $20 million in Series B funding led by Kleiner Perkins, with contributions from various industry-leading investors. The investment aims to support international expansion, platform enhancements, and team growth in Sunnyvale and Shanghai.^[2] Through its innovative approach, BorderX Lab facilitates direct connections between luxury brands and Chinese consumers, addressing challenges such as trade tensions and changing consumer behaviors.^[3]

References[edit]

^ "BorderX Lab Company Profile". Craft.co.
^ "BorderX Lab raises USD20m in Series B funding round led by Kleiner Perkins" (Press release). PR Newswire. May 9, 2018.
^ "BorderX Lab Positions Luxury Brands for Consumption by Chinese". WWD. October 21, 2019.

External links[edit]

[1] "BorderX Lab Company Profile". Craft.co.

[2] "BorderX Lab raises USD20m in Series B funding round led by Kleiner Perkins" (Press release). PR Newswire. May 9, 2018.

[3] "BorderX Lab Positions Luxury Brands for Consumption by Chinese". WWD. October 21, 2019.

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